A whole new breed of customers is rising — one that wants something different. The growers who will be the most successful are the ones who figure out what those consumers want and how they can provide it.
Sedan Floral lived and nearly died by its old chain store business model. Jonathan Cude says forgetting everything he knew about the greenhouse business and starting over has the operation growing — and profitable — once again.
Sedan Floral, a Greenhouse Grower Top 100 Grower in Sedan, Kan., was faced with some tough decisions seven years ago. After losing most of the business from two major chain store customer accounts and struggling to pick up the pieces for several years, Sedan’s leadership cut production significantly and reinvented the operation to appeal to
The majority of respondents to Greenhouse Grower’s State of the Industry Survey say they are increasing production for 2014. One-fifth intend to up production by 10 percent or more.
When Color Star Growers, the ninth largest greenhouse grower in the country, declared bankruptcy in December 2013, the sale of its greenhouse facilities provided growth opportunities for new and existing businesses.
The Top 100 Growers were production-driven businesses just a few years ago. Many grew seemingly endless products and had the good fortune of finding buyers even in a pinch. Discounting was an option to keep product moving, and margins were favorable. Fast forward to today’s Top 100, and it’s a sales-driven group that talks largely