February 24, 2011

Green Roofs Offer Sky-High Possibilities

Imagine how many plants growers could sell if city governments awarded U.S. businesses $5 for every square foot of garden space they planted. Imagine if the incentive trickled down to the homeowner level, too. City governments are, of course, unlikely to present such incentives for every garden installation within their limits, but what if they took a more active role in promoting the installation of green roofs? Portland, Ore., is already offering a $5-per-square-foot incentive to property owners and developers through 2013 to add more “ecoroofs,” which cost between $5 and $20 per square foot according to the Portland Bureau of Environmental Services. Cities like Chicago and Washington D.C. have been green roof leaders over the last decade, as well, while Austin, New York City and Philadelphia are becoming more serious about incorporating green roofs into their culture. No, the United States isn’t greening as many acres of roofs as […]

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February 24, 2011

Tapping Into Green Roofs

The depressed housing market and the lagging economy have been an overwhelming one-two punch to the nursery industry’s gut over these last few years. Prominent businesses have closed, others have filed Chapter 11 bankruptcy and the rest have been left to scrounge up whatever share of the market they can find. Growth has been difficult to achieve, but a number of greenhouse and nursery growers have positioned themselves for growth by breaking ground in green roofs, an area growers have typically been slow to embrace here in the United States. The growers who are embracing green roofs are finding the market to be a slowly developing one, but incorporating green roofs as a niche offering has helped a number of growers weather the economic storm that’s swept up some of their competitors. “Green roofs have definitely been helpful the last couple years when things have been tough in the nursery […]

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