How Hoffman Nursery Invests In Technology In Response To Increased Demand

Hoffman Nursery in Rougemont, NC, is a wholesale producer specializing in ornamental and native grasses, providing liners to landscapers and finished growers nationwide and into Canada. The operation, owned and operated by John and Jill Hoffman, is situated on 45 acres of land in Durham County, and includes more than 100,000 square feet of covered greenhouse space, primarily made up of hoophouses for production of young plants from more than 160 varieties of grasses the operation offers.

Now in its 30th year of operation, Hoffman Nursery completed Zone One of its new greenhouse facilities with a 17,064-square-foot, state-of-the-art Rough Brothers greenhouse range, which was actually repurposed from a landscape supply center.

Another 17,000-square-foot area (Zone 2) is prepped and waiting to be built for the second phase of construction within the next year. President and Co-owner John Hoffman says the area has room for another 17,000 square feet of greenhouse space, which will eventually be built out in the third phase of the expansion plan, depending on sales.

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