Auction For ‘Starlight Avatar’ Went Live Today

Nicotiana 'Starlight Avatar' from Bioglow is the world's first light-producing plant.
Nicotiana ‘Starlight Avatar’ from BioGlow is the world’s first light-producing plant.

Bidding started at noon central time today for nicotiana ‘Starlight Avatar’ from BioGlow, the world’s first light-producing plant. An hour later, when this story published, there were already 40 bids on eBay and the top bid for the first plant was up to $355 and another had reached 32 bids, up to $202.50, with nine days left.

The public can access the auction through eBay or BioGlow’s website. On the BioGlow website, bidders can click the “I want one” button to enter the auction.

Bidding started at one dollar. Originally, Greenhouse Grower reported opening bids would start at $100 per plant, but BioGlow modified that to find out what the public thought the plants might be worth.

“We decided not to be confined to a specific number, but rather let our fans to decide what they think it should be and start with simply one dollar,” says Alexander Krichevsky, the BioGlow founder and research director.

When Greenhouse Grower first reported ‘Starlight Avatar’ was available in early December, Krichevsky says the response was overwhelming and much larger than anticipated.

“We have been blown away by the level of interest in this technology,” he says. “We actually had to accommodate and upgrade our MailChimp and other accounts to be able to handle registration.”

Nicotiana ‘Starlight Avatar’ is only available in a limited quantity of 20 plants. Buyers will be required to purchase plants under a limited-use license, thereby agreeing to use it for “personal, ornamental, non-research and non-commercial use only.”

More About BioGlow

BioGlow was founded by Krichevsky, a molecular biologist who has worked for more than six years to develop the world’s first autoluminescent or light-producing plants. Krichevsky’s original work was first published in a 2010 article in PLoS One, an international, peer-reviewed science journal. Greenhouse Grower covered his research in the 2010 article, “Glowing Plants: The Next Big Opportunity.”

According to BioGlow, several plants have been described as having a glowing effect over the past 30 years; however, these plants were either painted with dye, required chemicals or needed ultraviolet light to induce a temporary light emission effect. BioGlow claims its plants are the first “autonomously luminescent,” or autoluminescent, plants that emit light on their own without the need for chemicals or UV light.

In its two- to three-month lifespan, ‘Starlight Avatar’ emits light that is described as comparable in strength to starlight, with a dim, ambient glow that is best-appreciated in a darkened room.

“Similar to fireflies and other luminous organisms found in nature, the autoluminescent plant’s light emission machinery is encoded on a cellular level, allowing the plant to constantly emit visible light during its lifecycle,” the company’s website explains. “BioGlow’s work is dedicated to bringing a cleaner, sustainable and affordable plant-based light alternatives to the world.”

Next steps for the company include continued work on producing additional glowing plant varieties and enhancing the light output on future BioGlow plants. Currently, plants emit blue-green colored light, and additional colors including yellow and red may be introduced in the future. BioGlow envisions the use of its plants for lighting backyards, driveways and highways, among others.

Leave a Reply

More From Uncategorized...
Feature image The 2015 Perennial Plant Of The Year, Geranium x cantabrigiense ‘Biokovo.’

August 27, 2015

The Perennial Plant Association’s Regional Symposium Will Be This October In Dallas

The Perennial Plant Association plans to hold its Regional Symposium October 5 in Dallas, Texas, in conjunction with the All-America Selections/Home Garden Seed Association's Summer/Fall Summit held October 5 to 8.

Read More
september_grow_rodale institute

August 25, 2015

Hospitals Are Getting Into The Organic Food Business

Growers investing in the organic food movement could serve a growing new area with vegetable transplants and starts, as well as produce, as hospitals begin to prescribe healthy diets and nutrition, and even go so far as to grow their own food. As part of a new phenomenon among progressive hospitals, health professionals are beginning to realize that without health and nutrition, programs and techniques may be done in vain or worse — obsolete. As more patients seeking a healthy diet turn to nutritionists, who recommend sugar-free, alkaline diets to prevent disease and aid in recovery, hospitals recognizing this trend are taking action. St. Luke’s Hospital in Bethlehem, Pa., recently contracted with the nearby Rodale Institute to manage an organic farm, established in 2014. The hospital, part of a six-campus network, aims to provide excellent healthcare, part of which includes educating patients about the benefits of a plant-based, organic diet. […]

Read More

August 21, 2015

Proven Winners Announces Roadshow Events For 2015

Proven Winner's Roadshow Events, held across North America, provide growers and retailers with the opportunity to learn how to grow Proven Winner's newest varieties and receive information about industry trends.

Read More
Latest Stories

June 25, 2015

Berger And Theriault & Hachey Peat Moss Form Strate…

A strategic alliance between Berger and Theriault & Hachey Peat Moss allows Berger to continue to meet its customers by ensuring the continuity of its Baie-Sainte-Anne and Bay du Vin facilities for the next 40 years.

Read More
2015 Top 100 Growers 75

May 1, 2015

2015 Top 100 Growers: Harts Nursery (No. 75)

Learn more about Harts Nursery, No. 75 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 71

May 1, 2015

2015 Top 100 Growers: Van de Wetering Greenhouses (No. …

Learn more about Van de Wetering Greenhouses, No. 71 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 71

May 1, 2015

2015 Top 100 Growers: Welby Gardens Co./Hardy Boy Plant…

Learn more about Welby Gardens Co./Hardy Boy Plants-Hardystarts, No. 71 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 65

May 1, 2015

2015 Top 100 Growers: Corso’s Perennials (No. 65)

Learn more about Corso's Perennials, No. 65 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 64

May 1, 2015

2015 Top 100 Growers: Bob’s Market And Greenhouse…

Learn more about Bob's Market And Greenhouses, No. 64 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 61

May 1, 2015

2015 Top 100 Growers: Armstrong Growers (No. 61)

Learn more about Armstrong Growers, No. 61 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 59

May 1, 2015

2015 Top 100 Growers: Nash Greenhouses (No. 59)

Learn more about Nash Greenhouses, No. 59 on Greenhouse Grower's 2015 Top Growers list.

Read More

May 1, 2015

2015 Top 100 Growers: Willoway Nurseries (No. 53)

Learn more about Willoway Nurseries, No. 53 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 51b

May 1, 2015

2015 Top 100 Growers: Henry Mast Greenhouses/Masterpiec…

Learn more about Henry Mast Greenhouses/Masterpiece Flower Co., No. 51 on Greenhouse Grower's 2015 Top Growers list.

Read More
2015 Top 100 Growers 51a

May 1, 2015

2015 Top 100 Growers: Rockwell Farms (No. 51)

Learn more about Rockwell Farms, No. 51 on Greenhouse Grower's 2015 Top Growers list.

Read More
Top 100 Growers No. 8

April 13, 2015

2015 Top 100 Growers: Color Point (No. 8)

Learn more about Color Point, No. 8 on Greenhouse Grower's 2015 Top 100 Growers List.

Read More

March 31, 2015

Manufacturers Are Taking Biologicals To The Next Level

Through acquisitions and new products, many crop protection companies are making firm commitments to the future of the biocontrols industry.

Read More
Aquaponics At Brogue Hydroponics

March 30, 2015

Aquaponics Is Making A Splash At Brogue Hydroponics

The owners of Brogue Hydroponics explain why they expanded into aquaponics, and how the shift has helped them uncover a new market opportunity.

Read More

February 11, 2015

Benchmarks: Find Your Game-Changer

Refuse to accept the status quo in your organization. Explore possibilities until you find what works best for your company.

Read More
Lychnis 'Petitie Jenny'

February 2, 2015

Variety Showcase: A Dainty Debutante

Lychnis flos-cuculi ‘Petite Jenny’ is a dwarf form of the popular Blooms of Bressingham® variety Lychnis ‘Jenny.’ This double-flowered little beauty was discovered by Paul Gooderham at Bressingham in a patch of its parent, ‘Jenny.’ ‘Petite Jenny’ produces masses of large, fluffy, double flowers like ‘Jenny,’ but with a more diminutive habit. The species goes by the common name “ragged robin,” but there’s nothing unkempt about ‘Petite Jenny’. An easy-to-grow, tidy little plant, it is suitable for any sunny or lightly shaded border and is also a good container candidate. Garden Performance Mass of bright pink double blooms beginning in mid-May. Sterile blooms provide a longer flowering period Erect, leafy flowering stems Forms compact, bushy clumps just 14” tall with an 18” spread Attracts bees, butterflies, hummingbirds and is deer-resistant Ideal for containers, front of borders, informal cottage gardens and as cut flowers’ Sun or part shade USDA Hardiness Zones 5 to […]

Read More

January 20, 2015

Register Now For Biocontrols 2015 Conference & Trad…

The first-ever conference, sponsored by Meister Media Worldwide and the Biopesticide Industry Alliance, March 3-5, offers hands-on, real-world technical advice on biocontrols to help you craft a “softer” pest management program focused on resistance management, MRLs and results.

Read More

October 6, 2014

Fighting Fall Foliar Disease: The Best Defense Is A Goo…

Managing foliar diseases starts with evaluating the greenhouse environment. Virginia Brubaker, GGS Pro Technical support supervisor for Griffin Greenhouse Supplies, shares some ways you can defend against fall foliar diseases.

Read More