Audience

In an increasingly multi-media world, a publication’s market coverage cannot be evaluated solely by analyzing its print circulation. Print magazine circulation is indeed important, which is why Greenhouse Grower continues to invest as heavily in its circulation and independent, third-party BPA audit. But we also strive to provide marketers with maximum value and market reach via our enews and online reader engagement. The metrics on our enewsletter and online efforts illustrate that we are successfully doing this.

For Greenhouse Grower magazine, our goal is to supply marketers with complete coverage of those individuals responsible for product purchasing within the professional greenhouse industry as well as exposure to key influencers throughout the industry. This complete coverage enables marketers to efficiently advertise their products to greenhouse growers on a regular basis.

We believe there are approximately 15,000 commercial greenhouse businesses in the United States. (A commercial greenhouse operation is defined as one that exists to derive revenue from the production and sale of annual and perennial floriculture and foliage crops with at least 2,000 square feet of production under cover.) It is estimated that these companies operate as many as16,000 unique growing locations across the country.

Our goal is to deliver one direct-request copy of Greenhouse Grower magazine into every commercial greenhouse operation in the country. In addition, we will allow multiple copies to be served to growing operations reporting at least 100,000 square feet of production under cover.
 

Leave a Reply

Latest Stories
Drone for Bee Pollination

February 21, 2017

Learn How Drones Could Eventually Replace Bees in Polli…

Researchers in Japan are using the principle of cross-pollination in bees to make a drone that could potentially transport pollen between flowers.

Read More

February 21, 2017

Ian Baldwin: 2017 is Off to a Strong Start For Plant Re…

Many garden retailers are telling garden retail consultant Ian Baldwin that sales and the consumer’s attitude toward spending have been very strong the last two months.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
2016 Top 100 Growers List

February 18, 2017

Top 100 Growers Survey for 2017 Is Now Open!

Operations with more than 400,000 square feet of environmentally controlled production are eligible to take the survey, which only takes a few minutes to complete.

Read More

February 17, 2017

How to Keep Customers Coming Back With Top-Notch Servic…

A recent article on Forbes.com outlines seven ways organizations can take their customer service from good to great and beyond.

Read More
Summerwinds Proven Winners display FEATURE

February 17, 2017

Proven Winners Makes Improvements to Its Retailer Certi…

Understanding the challenges of training new and seasonal staff at independent garden centers, Proven Winners says it is working to equip managers with tools to prepare their employees to better handle customers’ questions and boost their confidence in selling plants this season.

Read More
Tom Foley, WaterPulse

February 17, 2017

Industry Veteran Tom Foley Discusses His New Role as Vi…

Foley, a greenhouse industry veteran who was most recently with EuroAmerican Propagators, will be responsible for North American sales of WaterPulse’s patent-pending capillary mats and associated irrigation systems to nurseries and growers.

Read More
Dan and Jerrys Greenhouse 1

February 17, 2017

Dan and Jerry’s Greenhouse Buys Iowa-Based DeJong Green…

The acquisition will allow Dan and Jerry’s, a bedding plant grower headquartered in Minnesota, to extend its seasonal product offerings and service a new customer base with local distribution.

Read More
Savor New Website

February 16, 2017

Pleasant View Launches Updated Website for its Savor Ed…

The site is designed to offer a friendly and informative vehicle that delivers product information in an easy-to-navigate format.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More

February 15, 2017

Growers Planning to Invest in Structures in 2017

Data from this year’s Greenhouse Grower State of the Industry survey indicates that growers are planning to make major investments in structures and facility upgrades this year.

Read More
NVAC Greenhouse prototype

February 15, 2017

New Greenhouse Cooling System in Development for Hot-Cl…

Researchers at McGill University in Quebec have developed an alternative evaporative cooling solution for greenhouses in warm climates, and are now seeking commercial partners.

Read More

February 15, 2017

Registration Open for NGMA Spring Meeting

The annual gathering of the National Greenhouse Manufacturers Association will feature a look at green industry trends, emerging market opportunities, and more.

Read More
EuroAmerican Propagators Greenhouses

February 14, 2017

Suppliers Comment on Plant Genetics’ Fate After EuroAme…

Since the operation’s bankruptcy filing on January 23, 2017, suppliers associated with EuroAmerican Propagators have updated Greenhouse Grower on what the operation’s bankruptcy means for them – and how it will impact grower customers.

Read More
Bill Hoffman at Hoffman Nursery

February 14, 2017

Hoffman Nursery Has a New Head Grower

Bill Hall brings more than 30 years of experience to Hoffman. In the past, he has worked for Carolina Nurseries, AG 3, and ArborGen.

Read More
TPIE 2017 tradeshow floor

February 14, 2017

Trendsetting Products and Ideas From TPIE 2017

If you're a trend watcher, the 2017 Tropical Plant Exhibition, held in Ft. Lauderdale, FL, on January 18-20, was a can't-miss event. In case you missed it, here are a few highlights of the cool products, trends, and ideas seen at the show.

Read More