Ball Seed’s 2014 Field And Landscape Day Geared Toward The Customer Experience

“It’s your day!,” Ball Seed promised, as a mix of growers, landscapers and retailers arrived to attend the company’s annual field and landscape day, held July 25 at the Ball Horticultural Co. headquarters in West Chicago, Ill. Starting off with a line of greeters at the door, Ball Seed made every effort to make the day one its customers would remember for some time to come.

 

 

Attendees roamed through eight acres of annual and perennial trial gardens, touring the seed labs and attending the many presentations scheduled throughout the day. They also had the opportunity to receive some inspiration from Dr. Allan Armitage while enjoying their lunch.

Here are some of the day’s highlights:

Plants, Plants And More Plants. Visitors had more than 150,000 plants to look at during the day, to see firsthand how some of the latest varieties like Easy Wave Velour petunias, Endurascape verbenas and Kabloom calibrachoas are performing. Suppliers like Dümmen, Benary, Sakata, Syngenta and Takii were on-hand, to answer questions and meet with customers.

App Showcase. Ball Seed’s Gro Getter mobile app made its premier at the event. Gro Getter features product and growing information all in one place, instantly accessible with a smartphone or tablet. Look for the app in the next few months as it moves out of the beta phase.

Additionally, visitors watched demonstrations of the Ball WebTrack software, a program for managing online inventory and orders.

The GrowIt! mobile app demonstration was also a popular stop for visitors. The app is the gardener’s version of Twitter and Pinterest, offering a way to connect socially by sharing plant pictures and exchanging information like plant identification, garden locations and growing tips.

Containers For Every Occasion. Joan Mazat, Ball Seed’s production manager and a member of Ball’s mixed container committee, offered several ideas for mixed containers that help increase profitability on the sales side and ensure success on the consumer side. Visit the container gallery on Ball’s website to see some of the container solutions trialed by the committee.

Inspiration, Armitage Style. Dr. Armitage’s keynote address, among other optimistic and inspiring messages, encouraged attendees to spend their money on quality plants that offer consumer success. He discussed annual and perennial plants that are tried-and-true performers.

Landscape and Retail Idea Swaps. Attendees networked and brainstormed in meetings designed to generate and exchange winning ideas.

Topics:

Leave a Reply

Latest Stories
National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At Califo…

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

Read More

May 3, 2016

SNA’s Summer Tradeshow Is Revamped As SEGreen

SNA is hosting a new summer show, SE Green, in Athens, GA. It mixes a conference for Southeast-based landscapers, growers, and retailers, with exhibitors.

Read More

May 2, 2016

A Fire At A New Hampshire Garden Center Challenges Spri…

Petal Pushers Farm in Laconia, NH, suffered a two-alarm fire two weeks prior to Mother's Day Weekend. It is already back up and running, but is scrambling to replace its losses.

Read More

May 2, 2016

Surprise Customers With Over-The-Top Service This Mothe…

The day before Thanksgiving a few years ago, I reluctantly pulled into Central Market’s parking lot. Central Market is a popular, high-end Texas grocery store chain, the luxury brand for the middle-of-the-road HEB stores. As expected, the parking lot was packed. There wasn’t a space in the main part of the sizable lot, so I had to park some distance away. It wasn’t a promising start to what I fully expected to be an irritating afternoon. But I was making butternut squash soup and providing wine for the holiday dinner the next day, and so I couldn’t procrastinate any longer. I was doomed to endure the busiest shopping day of the year for grocery stores. I grabbed a mini double-decker cart, resigned to cranky crowds and jostling for space in the produce aisles. I walked in and paused to figure out where I could find the butternut squash. Almost instantly, an […]

Read More
Small Aphid Colony on Calibrachoa

May 2, 2016

How To Stop Aphids In The Greenhouse

When untreated, aphids damage ornamental crops and act as vectors for disease. Integrated Pest Management combined with vigilant scouting can help you stay ahead of the problem.

Read More
Priva FS Reader

May 2, 2016

What’s New In Greenhouse Environmental Controls

Growers today are looking for systems that save energy, are easy to use, and can be accessed remotely. New products from leading manufacturers are designed to tap into these needs.

Read More
PMA Floral Anaheim

May 1, 2016

Produce Marketing Association Plans Floral Supply Chain…

The PMA Fresh Connections: Floral events will unveil new market research and trends, while offering insights into the changing landscape of floral retailing.

Read More
Farwest Show Floor

April 30, 2016

Registration Is Open For Farwest 2016 In Portland, OR

This year’s show takes place Aug. 25-27 and features educational sessions, nursery and retail tours, and an expansive trade show floor.

Read More
Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To …

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

Read More
Natureworks Monarch life cycle caterpillar FEATURE

April 29, 2016

Do Customers Really Care How Plants Are Grown?

The consumer uprising against neonicotinoids has roiled the industry over the past couple of years. In June 2013, someone applied pesticide to a tree in full bloom, using the product in an off-label manner. That misapplication killed tens of thousands of bees, capturing the attention of activists. A short three years later, that activism has led to policy changes for big chains like The Home Depot and Lowe’s. Several cities and towns across the country have banned the sale of neonicotinoids. All of this made me curious. How was all the publicity affecting consumer attitudes at local garden stores? Traditionally, customers have shown little interest in how flowering plants are grown, other than they like the idea that they are from a local source. They have been much more particular about food plants than they have ornamentals. So I sent questions out to a few retailers across the country, and […]

Read More
Pennisetum Fireworks

April 28, 2016

Why Ornamental Grasses Are Great For People In Condos A…

Allan Armitage says breeders need to do a better job of making growers, brokers, and garden centers aware of better ornamental grass cultivars for the increasingly shrinking garden space.

Read More

April 28, 2016

Holistic, Integrated Approach To Pest Control Rooted In…

Greenhouse growers have been practicing integrated pest management for decades, but it’s becoming increasingly more important with the continued scrutiny of conventional pest control by a number of “regulators” — government, retail, and consumers. I just returned from Meister Media Worldwide’s Biocontrols USA 2016 Conference, in Monterey, CA, at the beginning of March this year, which served 450 attendees and 50 exhibiting supplier companies. It’s clear from the presentations and the growing attendance at this specialized event — now only in its second year — that use of biocontrols in IPM will continue to be adopted widely, as more growers get past their personal hurdles of doubt and intimidation, and embrace a new way to approach pest and disease control. Many growers think of using biocontrols as an all-or-nothing approach, but ultimately, IPM is about balance. Growers will need to continue to focus on IPM, integrating chemistry with biology, because […]

Read More
Drip irrigated citrus liner

April 27, 2016

Unclog Drip Emitters In Your Greenhouse

This is the first article in a series of case studies designed to help growers reduce, remediate, and recycle irrigation water as part of a multi-state research grant (CleanWateR3.org).

Read More

April 27, 2016

Use Your Data To Make Smarter Marketing Decisions

Learn which marketing metrics are important to your business, measure successes, and learn where changes are needed.

Read More
Andropogon gerardii Blackhawks (Intrinsic Perennial Gardens)

April 27, 2016

Know Your Market When Choosing Ornamental Grasses

Growers have no shortage of choices in the ornamental grass market. Narrowing down the selection comes down to finding the right plant for the right purpose.

Read More
Fine Americas Website Feature Image

April 26, 2016

Fine Americas Offers A Digital Resource For Plant Growt…

The blog section of Fine America’s website is updated regularly, with input from both technical managers and independent researchers

Read More

April 26, 2016

“Bee-Friendly” Labels Matter To Plant Consumers, Accord…

Research at Michigan State University shows ornamental plant buyers understand and respond to bee-friendly production practices.

Read More
Cicada (Greg Hoover, Penn State)

April 26, 2016

Cicadas Set To Emerge In Several Eastern States This Sp…

While there’s no immediate cause for alarm, experts say the cicada’s egg-laying process can damage woody ornamentals and make them vulnerable to diseases.

Read More
[gravityform id="35" title="false" description="false"]