Overdevest Nurseries is moving its exclusive, sustainable Footprints Plants edibles program (Footprints Edibles) in a new and exciting direction. By teaming up with celebrity chef Jonathan Bardzik, Overdevest is making its distinctive herb/vegetable line a full-fledged garden-to-table, consumer-oriented offering. In addition to the collaboration with Bardzik, Overdevest is enhancing the program’s eco-friendly point-of-purchase presentation with a new pot wrap to complement its biodegradable e-pot and a retail-ready rolling rack with attached, attention-getting POP signage. Further, the program will be supported with a large library of gardening and cooking video shorts, specifically produced for consumer end-users. The new Footprints Edibles with its tagline, Naturally Grown/Naturally Delicious, will be introduced to the industry this summer at IGC East in National Harbor, Md.
As a celebrity spokesman for Footprints Edibles, Bardzik will work hand-in-hand with Overdevest to educate and enthuse prospective gardeners (and current gardeners) on ways to enjoy the edible varieties offered in the program. He’ll share delicious recipes using Footprints Edibles, incorporate the program in his farmers market demos and appearances at participating retail garden centers, and be the host in a library of video and online how-tos that will inform novice and expert home chefs.
Bardzik, a long-time advocate within the hort industry with a highly respected garden center background, has developed an enthusiastic following across the United States, touting the pleasures and benefits of cooking with farm and garden-fresh, seasonal and local ingredients. He shares his culinary joys and passions every Saturday, in season, with live cooking demos at Washington D.C.’s historic Eastern Market. Bardzik recently released his first book of recipes, “Simple Summer: A Recipe for Cooking and Entertaining with Ease,” and has an extensive online presence through his website and social media.
Overdevest Nurseries, an industry leader in sustainable growing and packaging, introduced Footprints Edibles in 2012, under the umbrella of its Footprints Plants brand. It offers independent garden retailers and consumers the Overdevest commitment to a greener environment. It keeps step with the consciousness and desire for things wholesome and natural, inspiring next-gen gardeners, as well as other age groups, through its cleaner, lighter footprint in production and packaging. Footprints Edibles are certified by Veriflora, the highest U.S. standard for sustainability and are completely packaged, pot-to-tag, with biodegradable and recycled/recyclable materials.
While Bardzik concentrates on the table aspects of the program, Overdevest is making significant enhancements on the garden side. In addition to its enhanced POP presentation, Overdevest’s out-of-store marketing will ramp up with multiple how-to video spots produced by Overdevest’s marketing director and gardening expert, David Wilson. Wilson will offer tips for growing and decorating while creating the bridge from food interest to gardening passion and success.
A consumer micro-web site, www.footprintsplants.com/edibles, is being finalized as part of the larger Footprints Plants website, showcasing the Edibles line with pages and links to Wilson and Bardzik’s how-to, as well as variety information. Last, but not least, keeping pace with mobile advancements, Overdevest will be utilizing the latest in Digimarc technology, connecting smartphone users with a wealth of information embedded in various marketing images related to the program.
Source: Overdevest Nurseries