Cultivating New Gardeners

The housing market dip the nation is now facing has changed the way home improvement stores are doing business and it could affect how you do business, as well. A webinar put together by RetailForward (www.retailforward.com) shared the details.

The group predicts no rebound in the housing market until at least 2008 because of deflationary psychology (people don’t want to buy until they see how this whole dip will play out) and the mortgage credit crunch. Homeowners are not doing big remodeling, but shifting to smaller-focus projects. And that, of course, can include improving curb appeal.

More interesting than that, though, is the way the home improvement stores are responding to the struggling housing market. Home Depot and Lowe’s are both trying smaller format stores. Lowe’s is looking at more attractive displays and clearer signage, in addition to new locations that are part of condominium complexes. The Home Depot Yardbirds store format is focused on dense, urban areas, providing them with more upscale stores that offer more service. They’re looking for new and innovative products.

According to Retail Forward, Home Depot and Lowe’s are both mining for new, non-traditional customer bases – the female and Hispanic markets are their new targets. At Home Depot, the new focus on the female shopper includes lightweight and ergonomic tools, upscale appliances, female work wear and Do-It-Herself clinics. Advertisements in Spanish, bilingual signs and a special paint line are planned to attract the Hispanic market.

Making New Customers

The new store concept for HD is the Home Depot Design Center, which the Atlanta Journal-Constitution wrote about, declaring "Home Depot gets cozy with female shoppers." It includes an earthy color palette to replace Home Depot’s usual orange, an upscale furniture showroom and a garden shop that will peddle orchids, pottery and more sophisticated products. Could there be a better opportunity to sell a ton of product at a high price than at stores like these?

The leadership at Casertano Greenhouses and Farms, our cover story subject, is well-positioned to help retailers meet these new goals. Just one quote from Casertano’s Vice President John Kam explains how the company sees its place in the market: "We’re interested in selling our own product, but also figuring out how more folks can be brought into gardening."

Leave a Reply

Latest Stories
AFE Scholarship Video

August 16, 2017

Looking to Host an Intern This Year? Consider AFE’s Sch…

The American Floral Endowment is accepting applications for its Vic and Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program until Oct 1. Interested companies can apply anytime to become a host employer.

Read More
Delta T Devices WET Sensor in Space

August 15, 2017

Greenhouse Environmental Sensor is Truly “Out of This W…

Delta-T’s multi-parameter WET Sensor has been used by Chinese astronauts aboard the Tiangong-2 Space Lab to cultivate lettuce plants within the weightless atmosphere.

Read More
griffin-expo

August 15, 2017

Griffin Becomes Newest Distributor for Master Nursery G…

The agreement allows Griffin to join Master Nursery’s network of more than 150 supplier partners, while giving Master Nursery access to new product and service options for member businesses in the Midwest, Rocky Mountain, and Pacific Northwest regions.

Read More
Tal Coley, AmericanHort Director of Government Affairs

August 15, 2017

AmericanHort Has a New Director of Government Affairs

Tal Coley, a U.S. Air Force veteran who has an extensive background in issues advocacy, will play an active role in AmericanHort’s upcoming Impact Washington event in September.

Read More
Recyclable Horticulture Plastic Containers

August 15, 2017

How to Know Which Plastic Containers You Can Recycle

Michigan State University’s Garrett Owen offers tips to help you properly dispose of plastic containers, flats, and trays.

Read More
Francis Kwong, PanAmerican Seed

August 15, 2017

Ornamental Seed Scientist Francis Kwong Dies at Age 65

Kwong was most recently the Director of Seed Technology for PanAmerican Seed, and his research was instrumental in the development of calibrachoa, angelonia, and other plants.

Read More
Laura Drotleff

August 15, 2017

Why Consumers May Be More Interested in Plants Than You…

A visit to a local lavender event is a reminder that when you tap into something consumers are excited about and want to experience, the reward can be long-lasting,

Read More
Three Sections of Vineland Research Centre

August 14, 2017

Canadian Greenhouse Conference Features Focus on Techno…

This year’s Canadian Greenhouse Conference kicks off on October 4, and there is no shortage of presentations devoted to how growers can implement new technology in their greenhouses.

Read More
Youngs Greenhouse Space Growing Feature

August 14, 2017

How Young’s Plant Farm Invests in New Structures and Eq…

The Auburn, AL-based Top 100 Grower operation is improving its production infrastructure so it can continue to efficiently produce quality plants and keep up with demand.

Read More
HOVE International Rolling benches on concrete

August 11, 2017

Greenhouse Bench Systems Designed to Handle Any Space

HOVE bench systems from HOVE International can accommodate multiple levels while allowing for run-off water collection.

Read More
DTH 800 (Link4 Corporation)-feature

August 10, 2017

New Sensors Can Help You Manage Your Greenhouse Crop 24…

The wrong environmental conditions in your greenhouse can potentially lead to significant crop loss. Here’s how sensor technology manufacturers are helping you safeguard your greenhouse.

Read More
LED toplighting, Runkle - feature

August 9, 2017

Lighting Technology Under the Microscope at Production …

Here’s a sneak preview of three lighting trends that will be discussed by Erik Runkle at the Production Technology Conference.

Read More

August 9, 2017

Vestaron

Vestaron’s Spear insecticides carry labels for control of thrips, white flies and spider mites on both greenhouse ornamentals and greenhouse vegetables.

Read More

August 9, 2017

Bayer

Bayer’s Altus insecticide can be used before, during and after bloom to control whiteflies, aphids and other sucking pests on a wide range of ornamental pests.

Read More

August 9, 2017

Jiffy

Jiffy’s orchid plug propagation system has been shown to deliver production time savings from 25% to 40% as the uniform substrate stimulates fibrous root growth throughout the plug.

Read More

August 9, 2017

Stockosorb

Stockosorb’s 660 is the company’s most advanced hydrogel product. It is easy to apply and it provides consistent soil moisture to minimize growers’ watering requirements and reduce shrink.

Read More

August 9, 2017

Scotts

Scotts’ Root Factory brand features a range of professional growing media products that offer high-performance mixes with perfectly balanced ingredients to offer cost savings and reduced production cycles.

Read More

August 9, 2017

Kemin

Kemin Industries’ TetraCURB is now labeled for all food crops (indoor and outdoor use) and comes in a wide range of packaging options to meet growers’ needs when battling mites.

Read More