Defending Our Turf

Just as America In Bloom is turning up the flower power in communities of all sizes from coast to coast, another like-minded non-profit, Project EverGreen, would like us all to see green. This green industry alliance is funded by large and small companies and associations in the turf and landscape industry with a mission to educate consumers about the benefits of well-maintained green spaces.

“It’s not critical for consumers to know about us,” says Project EverGreen’s Executive Director Den Gardner. “What’s important is that they understand what well-maintained green spaces mean to their lifestyle, the environment around them and the economic benefits, along with the people, products and organizations that make it possible.”

So how do you meet the challenge of promoting something that most people take for granted and a few – but vocal – others criticize? To find out we asked Gardner to provide a snapshot of a philosophy that Project EverGreen has been busy planting nationwide: Because Green Matters.

A good place to track this progress is on the Web at www.projectevergreen.com. This steadily growing site is becoming an important resource for both consumers and the media. The site is a good place to get updated on a whole range of consumer education initiatives and community outreach programs, as well as green space-related awards, promotions and other events that are making news. Many of these involve partnerships with non-profit organizations connected to green spaces as well as with providers of landscape care products and services. Some current examples include:

America In Bloom: Project EverGreen will again sponsor the Landscape category in this widely-publicized annual contest that awards communities and institutions working to “Plant Pride in Their Communities.” The 2006 event is scheduled Sept. 28-30 in Eureka Springs, Ark. In 2005, Project EverGreen’s AIB Landscaped Areas Champion was Westlake, Ohio.
Habitat For Humanity: In 2005, this pilot landscaping program was launched with four Habitat For Humanity families in the Twin Cities. It is being expanded to several locations this year including: Biloxi, Miss.; Lawrence, Kan.; Houston, Texas; Fort Myers, Fla. and Hartford, Conn., as well as the Twin Cities.
Soccer Field Renovation: To dramatize that green matters in providing healthful recreation, Project EverGreen worked with local landscape care providers to enhance playing fields at the WRAL Soccer Center in Raleigh, N.C. This event will be expanded nationwide this year with projects scheduled in several cities.
GreenCare For Troops: Announced on May 24, National Armed Forces Day, this community outreach program focuses attention on meeting the lawn care landscaping needs of families whose major breadwinner is on active duty in the Middle East. Gunnery Sergeant R. Lee Ermey (Gunny) has graciously volunteered to serve as the celebrity spokesperson for the GreenCare for Troops program. Project EverGreen produced a special “MissionKit” for use by local lawn and landscape contractors who volunteer to provide free care. In addition, it acts as a coordinator in helping match eligible families with landscape care providers.
Because Green Matters Award: Now in its second year, this program is presented to a company, organization or individual who promotes the beneficial effects of green spaces through a major project. The 2006 award was announced on Earth Day, April 22, and Southern Land Company, Franklin, Tenn., was selected as this year’s winner.
Stewardship Award: This award gained national attention last November when it was presented to the city of Chicago and Chicago Mayor Richard Daley, environmental initiatives representative. It was presented at the opening of the Green Industry Expo in Orlando, Fla.
Scholarship Awards: Announced last year, the Because Green Matters Scholarship Program will make its first awards in 2006. Two $2,500 scholarships will be given to deserving undergraduate students pursuing a career in the green industry.

Add to this a steady flow of news releases, press interviews, media contacts and trade show presence and you have what Gardner describes as “a good foundation for progress in portraying the value of our industry.”

“Of course we have to realize,” he says, “that it’s just the foundation. During 2006, we hope to triple the number of our consumer events and grow each program to showcase the tangible benefits of green spaces. That takes a lot of work and a lot of industry support ­– but I’m confident we can accomplish both.”

Leave a Reply

Latest Stories

February 11, 2016

Succulents: A Mainstay Of The Green Revolution

Succulents offer many options for growers to provide waterwise, low-maintenance plants that work well for green infrastructure and other environmentally focused projects.

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More
GrowIt! Logo

February 9, 2016

GrowIt! And MasterTag Partner To Enhance Plant Care Inf…

The partnership allows MasterTag to provide plant care instructions to the wide catalog of plants available on GrowIt!, which helps consumers find plants in their area.

Read More
Wally and Delores Steinhauser FEATURE

February 9, 2016

To Reflect Changes In Customer Buying, Wingard’s …

Owner Wally Steinhauser explains why he decided to re-brand his store and how his customers' lifestyles changed what type of products they wanted to buy.

Read More
Heather combo with a birds nest at Minter Country Gardens

February 8, 2016

Winter Combo Garden Ideas From Minter Country Gardens […

On a recent visit to Minter Country Gardens outside of Vancouver, British Columbia, we spied several combo gardens filled with cool-weather plants with a strong winter appeal.

Read More
Bob's Garden Center roadside sign

February 8, 2016

Roadside Signs: Research Shows What Works Best

If zoning laws for roadside signs seem random to you, there’s a fair chance you’re right. Until 2011, zoning boards did not have solid research to rely on when developing their rules. That has finally changed, thanks to a report from USSC Foundation.

Read More
Pot Mum Combos (Syngenta Flowers)

February 8, 2016

Syngenta Has A New Buyer, Will Not Divest Flower Seeds …

Syngenta has announced that it will likely approve an offer from ChemChina to acquire the company, which means it no longer plans to divest its flower seed business.

Read More
Suzanne Wainwright-Evans

February 8, 2016

Register Now For Biocontrols USA 2016 Workshop

Biocontrol is becoming a mainstream part of growing plants commercially. Every good program starts with quality products and a good supply chain. Register now to join us from 1:00-4:00 p.m. on March 4, following the conclusion of the education program at the Biocontrols USA 2016 Conference & Expo in Monterey, CA for a special event that will help you improve your biocontrols program. In this informative, real-world workshop led by biocontrols expert Suzanne Wainwright-Evans, owner of Buglady Consulting, you’ll learn: The key players that are producing beneficials How to check product quality once you get them The latest trends and practices growers are using to implement beneficials into their programs Important pitfalls to avoid. A roundup of the current biocontrol research that can help you be more successful in your production practices this season. Wainwright-Evans, a pest management specialist, has been involved in the green industry for more than two […]

Read More
Gotham Greens Queens

February 8, 2016

Gotham Greens Opens Newest Greenhouse In Queens, NY

The new facility, which was partially funded by grants based on reduced energy consumption, nearly triples Gotham Greens’ overall production capacity in New York.

Read More
Dr Allan Armitage

February 8, 2016

Why Succulents Have Become The Hippest Plants On The Ma…

Allan Armitage says succulents used to be relegated to the far end of the display bench, but their adaptability, decorative value, and low maintenance requirements have now made them a staple.

Read More
Travis Higginbotham

February 8, 2016

Biocontrols And Next-Generation Production

Biocontrols are becoming much more established in greenhouse production. In some cases, it’s the next generation of growers that’s helping to support the adoption of this next generation of pest control. Travis Higginbotham, R&D Manager for Battlefield Farms, in Rapidan, VA, is a great example. Brought on in 2014, he is helping Battlefield take the next step in product development, as well as become more efficient as a business and adapt to new technologies and demands from their customers with a more proactive approach. Higginbotham will share information on Battlefield’s nematode program at the Biocontrols USA 2016 Conference and Expo, March 3-4, 2016 in Monterey, CA. We asked him about the details involved with building a new biocontrols program, as well as the future of sustainability in greenhouse production. Q: What are the differences in costs involved in using biocontrols? What costs should growers consider, aside from the hard costs […]

Read More
Jim Zablocki, Plant Prod

February 5, 2016

Sign Up For A Webinar On Using Plant Nutrition To Impro…

The webinar takes place March 2, and covers how leading growers are using plant nutrition to minimize costs, reduce the number of factors they need to worry about, and lessen environmental impacts.

Read More
Biocontrols Conference and Expo 2016

February 4, 2016

Biocontrols 2016 Conference Offers Insights And Learnin…

The Biocontrols 2016 Conference & Expo, which takes place March 3-4, 2016, in Monterey, CA, brings together growers, pest control advisers, suppliers, researchers, and other segments of the industry to share the latest information on biochemicals, microbial pesticides, and beneficials, and help you put biocontrols to work in your operation.

Read More

February 4, 2016

Poinsettia Growers Discuss Their Recent Trials And Triu…

Growers from Pennsylvania, Illinois, and North Carolina describer their experiences trialing everyone’s favorite holiday season flora.

Read More
LiveTrends Copper Wire Orb

February 3, 2016

The Coolest New Retail Products From TPIE

During the recent Tropical Plants Industry Exhibition (TPIE) in Ft. Lauderdale, FL, the Garden Center Group embarked on a search for the coolest new products for garden retailers. Here’s what they discovered.

Read More

February 3, 2016

New Plants, Products, And Trends From TPIE 2016

Tropicals, foliage, and succulents may be the way to new consumers’ hearts, based on the cool ideas, products, and trends presented at the Florida Nursery Growers and Landscape Association’s (FNGLA) 2016 Tropical Plant Industry Exhibition (TPIE), January 20-22, 2016 at the Broward County Convention Center in Ft. Lauderdale, FL. The theme this year, Elevating Expectations, was fulfilled, renewing and reinvigorating attendees to carry forth their businesses into 2016 and beyond. TPIE showcases the latest trends in foliage, floral, and tropical plants, with a tradeshow of more than 200,000 square feet of show-stopping displays. While checking out new plants and products is a great excuse to travel to South Florida in late January, the threat of Storm Jonas bringing the snowstorm of the century to the Mid-Atlantic and Southern states had some show attendees booking flights early to get home before they were stranded. Still, reports from FNGLA said this year’s TPIE […]

Read More
Rhododendron ‘Dandy Man’ (Proven Winners ColorChoice Shrubs)

February 2, 2016

Spring Meadow Nursery Partnering With Proven Winners Eu…

The expansion creates a cohesive brand for what is now a global market, immediately introducing more than 24 shrubs to the European market, with the potential for 125 or more in the future.

Read More

February 2, 2016

19 Strategies To Strengthen The Horticulture Industry

In Greenhouse Grower’s annual State Of The Industry Survey, we asked how your operation is living the GROW initiative’s five pillars: cultivate new customers, demand quality, drive consumer success, invest in the industry, and sharpen business management. Here is what you had to say.

Read More
[gravityform id="35" title="false" description="false"]