Defending Our Turf

Just as America In Bloom is turning up the flower power in communities of all sizes from coast to coast, another like-minded non-profit, Project EverGreen, would like us all to see green. This green industry alliance is funded by large and small companies and associations in the turf and landscape industry with a mission to educate consumers about the benefits of well-maintained green spaces.

“It’s not critical for consumers to know about us,” says Project EverGreen’s Executive Director Den Gardner. “What’s important is that they understand what well-maintained green spaces mean to their lifestyle, the environment around them and the economic benefits, along with the people, products and organizations that make it possible.”

So how do you meet the challenge of promoting something that most people take for granted and a few – but vocal – others criticize? To find out we asked Gardner to provide a snapshot of a philosophy that Project EverGreen has been busy planting nationwide: Because Green Matters.

A good place to track this progress is on the Web at www.projectevergreen.com. This steadily growing site is becoming an important resource for both consumers and the media. The site is a good place to get updated on a whole range of consumer education initiatives and community outreach programs, as well as green space-related awards, promotions and other events that are making news. Many of these involve partnerships with non-profit organizations connected to green spaces as well as with providers of landscape care products and services. Some current examples include:

America In Bloom: Project EverGreen will again sponsor the Landscape category in this widely-publicized annual contest that awards communities and institutions working to “Plant Pride in Their Communities.” The 2006 event is scheduled Sept. 28-30 in Eureka Springs, Ark. In 2005, Project EverGreen’s AIB Landscaped Areas Champion was Westlake, Ohio.
Habitat For Humanity: In 2005, this pilot landscaping program was launched with four Habitat For Humanity families in the Twin Cities. It is being expanded to several locations this year including: Biloxi, Miss.; Lawrence, Kan.; Houston, Texas; Fort Myers, Fla. and Hartford, Conn., as well as the Twin Cities.
Soccer Field Renovation: To dramatize that green matters in providing healthful recreation, Project EverGreen worked with local landscape care providers to enhance playing fields at the WRAL Soccer Center in Raleigh, N.C. This event will be expanded nationwide this year with projects scheduled in several cities.
GreenCare For Troops: Announced on May 24, National Armed Forces Day, this community outreach program focuses attention on meeting the lawn care landscaping needs of families whose major breadwinner is on active duty in the Middle East. Gunnery Sergeant R. Lee Ermey (Gunny) has graciously volunteered to serve as the celebrity spokesperson for the GreenCare for Troops program. Project EverGreen produced a special “MissionKit” for use by local lawn and landscape contractors who volunteer to provide free care. In addition, it acts as a coordinator in helping match eligible families with landscape care providers.
Because Green Matters Award: Now in its second year, this program is presented to a company, organization or individual who promotes the beneficial effects of green spaces through a major project. The 2006 award was announced on Earth Day, April 22, and Southern Land Company, Franklin, Tenn., was selected as this year’s winner.
Stewardship Award: This award gained national attention last November when it was presented to the city of Chicago and Chicago Mayor Richard Daley, environmental initiatives representative. It was presented at the opening of the Green Industry Expo in Orlando, Fla.
Scholarship Awards: Announced last year, the Because Green Matters Scholarship Program will make its first awards in 2006. Two $2,500 scholarships will be given to deserving undergraduate students pursuing a career in the green industry.

Add to this a steady flow of news releases, press interviews, media contacts and trade show presence and you have what Gardner describes as “a good foundation for progress in portraying the value of our industry.”

“Of course we have to realize,” he says, “that it’s just the foundation. During 2006, we hope to triple the number of our consumer events and grow each program to showcase the tangible benefits of green spaces. That takes a lot of work and a lot of industry support ­– but I’m confident we can accomplish both.”

Leave a Reply

More From ...

March 2, 2015

Avoid Surprises On The Delivery Dock

A call in advance about problems with a plant shipment to a retailer you supply goes a long way toward customer satisfaction.

Read More
Janeen Wright

March 2, 2015

Deliver Plant Quality That Trumps Price [Opinion]

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

Read More
Heuch Pink Fizz_featured

March 2, 2015

Intergeneric Crosses Are A New Perennial Trend

Intergeneric crosses, oddities some botanists say are an impossibility, have made serious inroads in the perennial world.

Read More
Latest Stories

March 2, 2015

Avoid Surprises On The Delivery Dock

A call in advance about problems with a plant shipment to a retailer you supply goes a long way toward customer satisfaction.

Read More
Janeen Wright

March 2, 2015

Deliver Plant Quality That Trumps Price [Opinion]

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

Read More
Heuch Pink Fizz_featured

March 2, 2015

Intergeneric Crosses Are A New Perennial Trend

Intergeneric crosses, oddities some botanists say are an impossibility, have made serious inroads in the perennial world.

Read More
Harvest Automation - HV-100

March 2, 2015

Robots Grab Hold Of Growers’ Material Handling Needs

Harvest Automation’s HV-100 robots automate one of the hardest, most labor-intensive jobs at growing operations – plant spacing. With more technology coming, investing in robots could become even more realistic for growers of all sizes.

Read More
Smart Herb Garden

March 2, 2015

Smartpot Uses Sensors And Cartridges To Ensure Success …

Click & Grow helps make it simple for consumers to grow their own herbs and spices at home, even if they have little experience with plants.

Read More

March 2, 2015

Student Flash Mob At TPIE Has Roots In Floriculture

The local FFA students who entertained TPIE attendees in 2014 and 2015 received industry donations of plants and a greenhouse structure to help expand their horticultural program.

Read More
Rose Rosette on Knockout rose, May 2013. Photo credit: Alan Windham, University of Tennessee

March 2, 2015

Rose Rosette Disease Fight Gets A Boost From Government…

In 2014, $4.6 million was awarded through the Farm Bill to tackle rose rosette disease, a devastating pathogen that affects one of the industry’s most important crops.

Read More
Fig 1 Leafy Gall On Leucanthemum Becky

March 2, 2015

How To Prevent Leafy Gall Before You Lose Plants

Leafy gall is a nasty disease that can go undetected until plant damage is done. Take these steps to protect your crops from infection.

Read More
Gaillardia x grandiflora 'Arizona Apricot'

February 25, 2015

National Garden Bureau Designates 2015 As Year Of The G…

Gaillardia, also known as the blanket flower, is a member of the sunflower family (Asteraceae) and a long-blooming pollinator plant. It is fitting that the National Garden Bureau has specified 2015 as The Year of the Gaillardia.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Ann…

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
Evolvulus Blue My Mind

February 24, 2015

Blue Ribbon Bloomers For Greenhouse Production

Grow what consumers want! Surveys show that blue is one of the top preferred colors of today’s consumers. Here are twelve top recommended blue-flowering Proven Winners annuals and perennials to suit your spring production cycle.

Read More
myers industries Lawn and Garden Logo

February 24, 2015

Myers Industries, Inc. Lawn And Garden Business Sold, N…

The management of Myers Lawn and Garden Group, along with Wingate Partners V, L.P. have recently acquired the Myers Industries, Inc. Lawn and Garden business. The new company is named The HC Companies, and will continue as a North American leading provider of horticulture containers supplying the greenhouse, nursery and retail markets.

Read More
Outfitting Your Greenhouse

February 24, 2015

Save Energy With The Right Greenhouse Glazing

The glazing you choose can make a big difference in your energy bill and the uniformity of your crops.

Read More
Rough Brothers aeroponic greenhouse project

February 24, 2015

Rough Brothers Takes A Hands-On Approach To Several Pro…

Two projects Rough Brothers worked on for Altman plants in Giddings, Texas, and Scissortail Farms in Tulsa County, Okla., show that pre-planning on the grower's part opens the way for a smooth-running expansion project.

Read More
Michigan State University Extension

February 24, 2015

Ethylene From Defective Greenhouse Heaters Damages Crop…

Malfunctioning greenhouse heaters can lead to crop damage from ethylene and carbon monoxide induced illness for workers. Michigan State University's Extension educators Tom Dudek and Randy Beaudry teach you how to recognize the symptoms and check greenhouse heaters to avoid the concern.

Read More
Stuppy Greenhouse Manufacturing's Rainbow Super Structure

February 23, 2015

Stuppy Greenhouse Manufacturing Says Every Customer’s G…

Well-suited greenhouses that function efficiently for customers arise from involving them in the design process from start to finish. Stuppy Greenhouse Manufacturing put this philosophy on a greenhouse design for a wholesale grower looking to expand his annuals operation. The grower's needs were simple, yet daunting: design a greenhouse that delivers the perfect growing environment, but keep maintenance and operating costs low.

Read More
Havest Automation Robot

February 18, 2015

Robots Grab Hold Of Growers’ Material Handling Needs

Harvest Automation’s HV-100 robots automate one of the hardest, most labor-intensive jobs at growing operations – plant spacing. With more technology coming, investing in robots could become even more realistic for growers of all sizes.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More