Digital Terms Glossary
July 20, 2011 2D Tags
Bar codes (also known as MS Tags, QR codes and snap tags) that can be scanned by cell phones and mobile devices. They link to a website or online content.
Analytics
The measurement of traffic (pageviews, time on site, traffic sources, bounce rate, etc.) to analyze the success of any website.
Bounce
An eMail that is returned to the sender undelivered. There are two kinds of bounced eMails: hard and soft. A hard bounce eMail is permanently returned to the sender because the eMail address is invalid. A soft bounce is returned to the sender because the recipient’s mailbox is full, the mail server is temporarily unavailable or the recipient no longer has an eMail account at that address.
Bounce Rate
Bounce rate is the percentage of visits in which the person entered your website and then left, only looking at one page.
Click-Through Rate
The number of times an ad is clicked on divided by the number of impressions it receives. For example, if an ad receives 10,000 impressions and 100 clicks, the click-through rate is 1%. Source: Google Analytics Help
Cookie
Cookies are small snippets of code left on a computer browser to retain information like user preferences or login information.
Cost Per Thousand
A method of valuing advertising based on impression.
Deliver Rate
The number of eMails that are delivered calculated as a percentage of the total number of eMails sent. If 100 eMails are sent and 10 bounce (either hard or soft), delivery rate is 90%.
Display Advertising
Display advertising typically contains text (i.e., copy) and logos/images. Display advertising can be static or animated, and can include interactive media (audio and video).
eDirect
An eDirect is an email blast to a targeted segment of our email database. Interested clients simply supply a JPG to be sent along with a subject line for the email and a URL to which it should link. The email will be sent by Meister Media on the desired date (limit one send per day) and to the agreed upon audience.
Engagement
A measurement of how much users interact with rich media, such as video, online calculators, comments, ratings and likes.
Hits
A request to the web server for a file. One web page can account for several hits: one for the page itself, one for each image on the page, and one for any embedded sound or video clips. The number of hits a website receives is more an indication of server use and loading, not a not good analytic tool for content.
Impression
The number of times an ad is displayed on a website or eNewsletter, whether it is clicked on or not.
Inventory
Available ad impressions on a website or eNewsletter.
Horizontal Banner
An ad unit, typically 468 pixels by 60 pixels, either on a website or eMail.
Leaderboard
An ad unit, typically 728 pixels by 90 pixels, either at the top or bottom of a website or eMail.
Logo/text
An ad unit that includes 300 characters of text, a photo and a logo. Each edition of Benchrunner includes up to six available logo/text ads, which are popular with clients interested in driving click-through activity to their own website.
Medium Rectangle
An ad unit, typically 300 pixels by 250 pixels, with various placements on a website or eMail.
Meta Tag
HTML tags that provides information about a web page. Meta tags do not affect how the page is displayed, but they provide information about the page, such as content on the page, where it is displayed and who created it. Meta tags are crucial for search engine optimization.
Open Rate
The eMail open rate is a measure used to indicate how many people view or open an eMail. The open rate is calculated by dividing the number of opened eMails by the number of delivered eMails.
Pageviews
A pageview is an instance of a page being loaded by a browser. Each visit to a website can result in several pageviews.
Pixel
The basic unit of composition on a computer monitor. Websites, images and ads are measured in pixels.
Pre-Roll
An video commercial that appears prior to an online video. Pre-roll ads are typically 10 to 15 seconds long.
Referring Source
Analytic that tracks which websites direct traffic to your site. Referred traffic is sent through hyperlinks from other websites to your site.
Search Engine Optimization
Formatting the text on a website in a way that makes the site more visible to search engines like Google and Bing. The goal of search engine optimization is increasing overall site traffic.
Semantic Targeting
A technique in which a computer system analyzes the entire content of a web page or online article to determine its overall concept. This type of analysis allows for improved relations between articles (related articles) and advertising.
Unique Pageviews
A unique pageview aggregates pageviews that are generated by the same user during the same session. A unique view represents the number of sessions during which that page was viewed one or more times. Source: Google Analytics Help
Unique Visitors
Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. Source: Google Analytics Help
Visitor
The visits report in Google Analytics tracks new and return visitors and how they interact with your site. For more, see What’s the difference between clicks, visits, visitors, pageviews, and unique pageviews?
Visits/Session (vs. Unique visitors)
An interaction between a visitor’s browser and a website, which could include several pageviews, ending when the browser is closed or when the user has been inactive for a specified period of time. Google Analytics considers a visit/session ended if the user has been inactive for 30 minutes.
Webinar
Short for Web-based seminar, a presentation, lecture, workshop or seminar transmitted over the Web. A key feature of a Webinar is its interactive elements—Q&A sessions and chat during the Webinar.
Subscribe to eNewsletter
