e-Media Ad Guidelines / Technical Specifications
September 22, 2010
Meister Media Worldwide generally follows Interactive Advertising Bureau (IAB) standards for display ads and rich media ads.
Static Banners
• File weight: up to 40k maximum
• File type: either JPEGs or GIFs
Animated
• File weight: up to 40k maximum
• Animated JPEGs and GIFs: both enewsletters and websites
• Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.
• Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).
Flash Animated
• Websites only (not enewsletters)
• File weight: up to 60k maximum
• 18 frames per second (fps)
• Audio: user-initiated on click
Important: Ad server code must be added to Flash files prior to sending to Meister to ensure measurement of clicks. A Flash ad must have the exact code below in the actions of any button that clicks to the URL in the root timeline in Flash. Do not add your URL or change the code in any way; retain the original .FLA file in case changes are needed. on (release) {getURL (clickTAG, “_blank”); }
Expandable/Retractable
• Websites only (not enewsletters)
• Initial download weight 40k maximum; additional file weight (polite download) 80k maximum
File sizes:
• 728×90, expand down to 728×180
• 300×250, expand left to 600×250
• 300×600, expand left to 600×600
• Expansion: user-initiated on click. Control – “Close X” on edge of original unit
• Retraction: after 3 seconds if no user interaction
Questions?
Michelle Royal, eMedia Ad Coordinator,
440.602.9110, [email protected]
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e-Media Ad Guidelines / Technical Specifications
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