EuroAmerican will introduce the horticulture industry to an exciting new venue for the 2014 California Spring Trials (CAST).
The future site of the Ventura Botanical Garden will be transformed into a full-day stop on the Spring Trials route where both EuroAmerican and Suntory Flowers Ltd. will display April 5 to 10. The garden is situated atop a native chaparral hillside boasting a 180-degree view of the Pacific Ocean and overlooking downtown Ventura, Calif.
“We had overwhelmingly positive feedback from our broker network and customers about our presence at CAST 2013. Many attendees were not as familiar with the products and programs we offer outside of the Proven Winners brand and we look forward to presenting new and interesting things again this year,” says Scott Fulton, executive director of sales and marketing for EuroAmerican.
In addition to displaying in Ventura, EuroAmerican will again have team members dedicated to representing its Proven Winners products at the Chaminade Resort & Spa in Santa Cruz, Calif.
“This venue has great appeal for our customers and we look forward to having the opportunity to show our new varieties and programs while being surrounded by the native southern California landscape and breathtaking views of the ocean,” says Shunji Ueda, chief executive general manager for Suntory Flowers Ltd.