FloriCast

In 2008, Greenhouse Grower magazine introduced FloriCAST, the industry’s first series of podcasts, and the program continues growing in popularity and viewership. FloriCAST is a year-long series of 52 informative podcasts, segmented in five different topical tracks developed by five leading industry researchers:

 
Disease Control with Dr. Margery Daughtrey at Cornell University
Insect Control with Dr. Raymond Cloyd at Kansas State University
Nutrition with Dr. Kimberly Willaims at Kansas State University
PGRs with Dr. Brian Whipker at North Carolina State University
General Production with Dr. Brian Krug at the University of New Hampshire

Each track includes 10 different editions. Each edition is distributed through our Benchrunner e-newsletter to 16,000 industry professionals and is hosted on the FloriCAST channel of GGTV for year-long viewing.

Each edition is averaging about 250 views in 2010, which represents roughly 70% growth from 2009. Growers clearly appreciate the focused and convenient format that FloriCAST offers. By sponsoring a track of FloriCAST, suppliers have the opportunity to support the latest research while delivering their message to a highly targeted audience.

The sponsorship costs $5,300. One sponsorship is available for each track for the year, and it includes:
• 15-second-long pre-roll video before each edition in the track
• One Logo/Text ad in Benchrunner each week an edition in the track is featured (total of 10 through the year)
• The exclusive Leaderboard and a Half-page ads on the GGTV pages featuring this track for the full year
• One eDirect effort sent to all growers who watch at least one edition of your sponsored track during the year (scheduled when the sponsor wants
 

Leave a Reply

Latest Stories
Janeen Wright

May 5, 2016

You Can’t Take Small Business Out Of The Big Greenhouse…

Big growers who stay true to their small-business roots don’t lose sight of the personal touch in business.

Read More
Mum With and Without Ammonium Toxicity

May 5, 2016

How Nitrogen Influences The pH Of Your Growing Medium

In standard greenhouse fertilizers, nitrogen is supplied as ammonium, nitrate, or urea. Each of these three nitrogen sources, when taken up by plant roots, produces different chemical reactions with differing effects on the growing medium pH.

Read More
As the pots continue around the carousel, bark is pushed into the pots and settles around the roots, which helps to avoid compaction in the growing media

May 5, 2016

Three Factors That Can Impact The pH Of Growth Media

Water alkalinity, fertilizer, and plant species can each play a role in the pH of your growth media.

Read More
HV-100 Robots (Harvest Automation)

May 3, 2016

Harvest Automation Makes Strong Commitment To Greenhous…

The company recently announced it is selling off its robotic warehouse automation business to focus more on providing robotic materials handling to the greenhouse, vegetable, and fruit markets.

Read More

May 3, 2016

Migrant Farm Workers Moving Around Less Than In The Pas…

The number of farm workers who migrate and work on multiple farms during the growing season dropped from 55% in 1998 to 20% in 2009.

Read More
Wave Petunias Team

May 3, 2016

Hot Pink Wave-Rave Van Making Its Way To The Big Apple …

Imagine driving down the road, minding your own business, when you’re passed by two smiling, waving, happy women driving a hot-pink van that’s adorned with petunia and pansy flowers. That’s not something you see every day, but motorists in the Midwest and Northeast may catch a glimpse of the Wave-Rave van this week as Ball Horticultural Co.’s Claire Watson, Product Marketing Manager, and Katie Rotella, Marketing Communications Manager, make their way to a media tour and plant giveaway in New York City. Watson and Rotella visited Cleveland’s WOIO Channel 19 news on Tuesday morning to tell consumers about Wave Petunias and Wave Pansies, and remind them to visit their local garden centers to purchase gifts for Mother’s Day this weekend. Check out this clip on Periscope. After the morning news, the ladies stopped by to visit the Greenhouse Grower staff at Meister Media Worldwide in Willoughby, OH. Next stop: Chelsea Garden Center in Brooklyn, NY, where […]

Read More
National Garden Bureau CAST 2016 Bloggers

May 3, 2016

5 Things Gardens Bloggers And Writers Learned At Califo…

For the second year in a row, the National Garden Bureau hosted five popular garden bloggers and writers on a trip to California Spring Trials. Here’s what each of them had to say about their experience.

Read More

May 3, 2016

SNA’s Summer Tradeshow Is Revamped As SEGreen

SNA is hosting a new summer show, SE Green, in Athens, GA. It mixes a conference for Southeast-based landscapers, growers, and retailers, with exhibitors.

Read More

May 2, 2016

A Fire At A New Hampshire Garden Center Challenges Spri…

Petal Pushers Farm in Laconia, NH, suffered a two-alarm fire two weeks prior to Mother's Day Weekend. It is already back up and running, but is scrambling to replace its losses.

Read More

May 2, 2016

Surprise Customers With Over-The-Top Service This Mothe…

The day before Thanksgiving a few years ago, I reluctantly pulled into Central Market’s parking lot. Central Market is a popular, high-end Texas grocery store chain, the luxury brand for the middle-of-the-road HEB stores. As expected, the parking lot was packed. There wasn’t a space in the main part of the sizable lot, so I had to park some distance away. It wasn’t a promising start to what I fully expected to be an irritating afternoon. But I was making butternut squash soup and providing wine for the holiday dinner the next day, and so I couldn’t procrastinate any longer. I was doomed to endure the busiest shopping day of the year for grocery stores. I grabbed a mini double-decker cart, resigned to cranky crowds and jostling for space in the produce aisles. I walked in and paused to figure out where I could find the butternut squash. Almost instantly, an […]

Read More
Small Aphid Colony on Calibrachoa

May 2, 2016

How To Stop Aphids In The Greenhouse

When untreated, aphids damage ornamental crops and act as vectors for disease. Integrated Pest Management combined with vigilant scouting can help you stay ahead of the problem.

Read More
Priva FS Reader

May 2, 2016

What’s New In Greenhouse Environmental Controls

Growers today are looking for systems that save energy, are easy to use, and can be accessed remotely. New products from leading manufacturers are designed to tap into these needs.

Read More
PMA Floral Anaheim

May 1, 2016

Produce Marketing Association Plans Floral Supply Chain…

The PMA Fresh Connections: Floral events will unveil new market research and trends, while offering insights into the changing landscape of floral retailing.

Read More
Farwest Show Floor

April 30, 2016

Registration Is Open For Farwest 2016 In Portland, OR

This year’s show takes place Aug. 25-27 and features educational sessions, nursery and retail tours, and an expansive trade show floor.

Read More
Chick Charms

April 29, 2016

Kelly Norris: Why The Plant Collector Market Is Set To …

In his latest column for Greenhouse Grower magazine, Kelly Norris says there are more plant collectors out there than we think, which opens the way for the gift plant market to explode.

Read More
Natureworks Monarch life cycle caterpillar FEATURE

April 29, 2016

Do Customers Really Care How Plants Are Grown?

The consumer uprising against neonicotinoids has roiled the industry over the past couple of years. In June 2013, someone applied pesticide to a tree in full bloom, using the product in an off-label manner. That misapplication killed tens of thousands of bees, capturing the attention of activists. A short three years later, that activism has led to policy changes for big chains like The Home Depot and Lowe’s. Several cities and towns across the country have banned the sale of neonicotinoids, as has the state of Maryland. All of this made me curious. How was all the publicity affecting consumer attitudes at local garden stores? Traditionally, customers have shown little interest in how flowering plants are grown, other than they like the idea that they are from a local source. They have been much more particular about food plants than they have ornamentals. So I sent questions out to a […]

Read More
Pennisetum Fireworks

April 28, 2016

Why Ornamental Grasses Are Great For People In Condos A…

Allan Armitage says breeders need to do a better job of making growers, brokers, and garden centers aware of better ornamental grass cultivars for the increasingly shrinking garden space.

Read More

April 28, 2016

Holistic, Integrated Approach To Pest Control Rooted In…

Greenhouse growers have been practicing integrated pest management for decades, but it’s becoming increasingly more important with the continued scrutiny of conventional pest control by a number of “regulators” — government, retail, and consumers. I just returned from Meister Media Worldwide’s Biocontrols USA 2016 Conference, in Monterey, CA, at the beginning of March this year, which served 450 attendees and 50 exhibiting supplier companies. It’s clear from the presentations and the growing attendance at this specialized event — now only in its second year — that use of biocontrols in IPM will continue to be adopted widely, as more growers get past their personal hurdles of doubt and intimidation, and embrace a new way to approach pest and disease control. Many growers think of using biocontrols as an all-or-nothing approach, but ultimately, IPM is about balance. Growers will need to continue to focus on IPM, integrating chemistry with biology, because […]

Read More
[gravityform id="35" title="false" description="false"]