The 10th edition of the Flower Trials will be held June 10-13, 2014, and will feature 42 breeding companies — a record number, with Open Days in Holland and Germany.
The Flower Trials are held over four days, and locations are open from 8 a.m. to 5 p.m. In order to see as much as possible, visitors can prepare their visits on the Flower Trials website.
The website features online registration, information on accomodations for international visitors and maps of the regions available for download. With this information, visitors can carefully plan their route through the Westlans, Alsmeer and Rheinland areas. Also useful is the new Flower Trials App, a free app available for Android and iOS, which offers practical information and news about the event. The app can be downloaded via the website or the Android or iPhone App Stores.
Breeders will present surprising innovations and timeless classics in potted plants and bedding plants to growers, retailers and all members of the trade.
Preparations are already underway, as the participants are selecting their best products to put in the spotlight, planning celebratory displays and preparing plenty of supporting materials.
Get the full scoop on new products and review professional advice for each product. Breeders will present marketing programs, concepts and new trends to help growers choose the crops that will help them differentiate themselves in the market.
Learn about latest trends and developments, and provide your own input on product development and concepts.
Source: Pull Position