Forcing The Dust To Settle

The real work of establishing a National Sustainable Agriculture Standard will begin this month, when a committee that will have voting power on the standards is seated by Leonardo Academy, a standards development organization hired to facilitate this two-year process.

The end goal is for the standards to be accredited by American National Standards Institute (ANSI) and be used by qualified third parties to create certification programs. These types of programs have become the vehicle of choice to substantiate social and environmental responsibility claims in the marketplace.

The process began a year ago when Scientific Certification Systems (SCS), which created VeriFlora in 2002, developed the Draft National Sustainable Agriculture Standard for Trial Use and submitted it to ANSI. While VeriFlora is focused on our industry, it is just one annex or category under the draft standard, which spans food, fiber, floral and energy crops.

As a voluntary program, VeriFlora wasn’t controversial in itself until it became the model for this proposed national standard and when Wal-Mart persuaded its grower vendors to get certified. We have since heard that Wal-Mart is taking a more neutral stance related to growers becoming certified.

Key industry organizations, including OFA, American Nursery & Landscape Association, Society of American Florists and Garden Centers of America, have been engaged in the process and orientation the last six months. They also will be working hard to secure seats on the voting standards committee and any working committees. Allied industry members have been the most active and we need more growers to get involved.

By April 11, Leonardo Academy will seat a standards committee of up to 40 members balanced between producers (growers), users (those who use the standards to purchase), environmentalists and general interest. With this committee spanning most of agriculture, there will be a lot of competition for these grower seats.

One reason a national standard is desired is so that each box store isn’t developing its own programs and requiring vendors to secure multiple certifications. It makes sense for growers to get certified once and have that certification support any sustainable brands that are created.

But at the same time, creating a standard forces the dust to settle on the marketplace of ideas before any competing certification programs really get to see the light of day. This was an important point of distinction OFA’s Executive Director John Holmes made at a recent industry forum.

If the program developed by SCS becomes the standard, SCS will benefit the most as a for-profit business. It’s a brilliant move for SCS to have the first-mover advantage.

Most programs are developed by the industries they serve. The well-established MPS program in Holland was developed by the growers and has served them well in monitoring and collectively reducing chemical use.

With the current ANSI initiative, we are in the position of trying to develop it to suit us retroactively and somewhat under duress. It’s more of a defensive move than a proactive one, but perhaps this is what it takes to bring the industry together.

We are fortunate that segments of our industry have been involved in developing VeriFlora. Imagine if we were another segment of agriculture trying to buy into this after the fact. Competing agricultural initiatives are springing up as a result. Let’s do all we can to make sure the standards that are developed truly work for us. 

Leave a Reply

Latest Stories
Cannabis In Greenhouse

July 27, 2016

The Top 5 Myths About Cannabis Production Cleared Up

There is a lot of misleading information going around about growing cannabis. Industry insider James Lowe makes sure you know the truth about cannabis production.

Read More
Joe Bischoff

July 26, 2016

SAF Partners With Cornerstone Government Affairs To Adv…

A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floriculture industry. “SAF and Cornerstone together provide experienced voices on Capitol Hill to protect our growers’ interests,” says SAF CEO Peter Moran. “We’ll continue to move major policy priorities forward on behalf of small business and agriculture.” Cornerstone is a public affairs firm specializing in government relations, strategic consulting, and advocacy. Its team of more than 50 senior professionals includes former senior professional staff from both authorization and appropriations committees and the U.S. Department of Agriculture (USDA), as well as veterans of the horticulture industry. Agricultural and horticultural issues of primary concern to SAF members include access to labor, immigration, crop protection, international trade and other matters related to the day-to-day operations of growers. Before she retired this year, SAF lobbyist Lin […]

Read More

July 26, 2016

AFE Releases New Videos Highlighting Industry Successes

The American Floral Endowment (AFE) recently released five new videos, created to highlight floriculture successes through industry collaboration, support, and participation. “Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” says Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.” The introductory video “Heard of the American Floral Endowment?” helps educate those who aren’t currently aware of AFE’s programs, while other segmented videos (retail, wholesale, grower) share how Endowment programs complement each group and why it’s so important that everyone in the industry participates: Retail Florists Share Why They Turn to AFE New Resources for Floral Wholesalers and Suppliers AFE Helping Growers Profit Ready for a Career in Floriculture or Horticulture? […]

Read More

July 26, 2016

How Your Retail Plant Sales Practices Compare

Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent out in mid June 2016. Of the 362 responses, 202 arefrom those whose primary business is garden retail. We will be sharing the results of what we learned throughout July, August, and September 2016.   Discounting plants is a finely wielded weapon for plant retailers, Greenhouse Grower RETAILING‘s Plant Pricing Survey shows. It will come as no surprise that just about everyone holds sales at some point (93%). And so it makes sense that some expertise is shown. Take this first graph as an example. The most perishable plants — small annuals and vegetables — are the most likely to be placed on sale. That seems counter-intuitive. Why place the fastest turning inventory on sale? But when we took a closer look, we found that these sales are being used to lure […]

Read More
IGC 2016 Valley Forge Casino Resort

July 25, 2016

New Products You Can See At EIGC

With all exhibitor booths sold out at both EIGC and IGC Chicago, there will be plenty of new products for attendees to check out.

Read More
Aphids On Older Leaves

July 25, 2016

How You Can Stop Aphids By Understanding Their Interact…

Knowing which aphids target which crops and how aphids colonize and move on plants goes a long way toward setting up an effective management plan.

Read More
Jeremy Kingsley

July 25, 2016

Cultivate Keynote Speaker Highlights Seven Principles O…

In his morning keynote address at Cultivate’16, best-selling author and speaker Jeremy Kingsley noted that if you want to make your business better, the process should start with making your people better by inspiring them.

Read More
Top 100 2016 Lighting Feature Image

July 24, 2016

Horticultural Lighting Conference To Take Place In Chic…

The one-day event is designed to provide cutting-edge information on the latest technologies and techniques impacting the advancement of the horticultural lighting market.

Read More

July 23, 2016

AmericanHort Kicks Off Cultivate’16 By Announcing Major…

Even though Cultivate’16 just wrapped up, it’s not too early to find out about the many changes you can expect for 2017.

Read More
Workers

July 23, 2016

5 Reasons To Invest In Employee Training

Training and developing your employees is critical to the future success of your organization and the horticulture industry at large. Here are five reasons why your employees are worth the effort.

Read More
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Ed…

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In …

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
BeeSmart

July 21, 2016

How You Can Get Involved In Research

The Horticultural Research Institute (HRI) supports scientific research and students for the advancement of the horticultural industry.

Read More
Pollen Free Lisianthus

July 20, 2016

Sakata Seed Develops World’s First Pollen-Free Lisianth…

With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.

Read More
Floral Greenhouse at Vineland Research Centre

July 20, 2016

Research And Commercialization Unite At The New Vinelan…

The new, pre-scale commercial greenhouse facility at Vineland Research and Innovation Centre in Vineland Station, ON, will help accelerate the commercialization of innovative technologies and products coming out of research.

Read More

July 20, 2016

How To Prevent Greenhouse Heating Leaks

Ethylene from malfunctioning greenhouse heaters can lead to crop injury, while carbon monoxide can lead to worker illness. Know the symptoms and how to check greenhouse heaters to avoid these concerns.

Read More
Luxflora Flower Run

July 20, 2016

First-Ever Flower Run Was A Big Success, Luxflora Says

Kicking off Cultivate’16 on Sunday, July 10, Luxflora’s first annual 5K saw nearly 150 participants racing through the picturesque Scioto Audubon Park in Columbus under clear blue skies and perfect conditions. It was a great way to start the week, participants said. Congratulations to the winners of the first-ever Flower Run: First Place: Jacob Griffith Gardner Second Place: Mike Goyette Third Place: Jack Ford The top three winners — and all of the Flower Run participants — were showered with flower petals when they crossed the finish line, making for a colorful and fragrant finish to an invigorating experience. “Personally, I would consider it a grand success,” says Luxflora President Rebecca Lusk. “The overall mood was fantastic, from start to finish. There were many high fives and group hugs, numerous duo phone selfies and postings to social media, while participants enjoyed their bananas and bottled water donated by Experience Columbus. Most […]

Read More
Top 100 Breakfast Panel for 2016

July 19, 2016

Top 100 Growers Talk Labor, Automation, And Sustainabil…

More than 60 growers got up with the sun at Cultivate’16 to hear a four-person panel discuss hot topics such as labor, automation, and sustainability at Greenhouse Grower’s Top 100 Growers Breakfast, sponsored by BASF.

Read More
[gravityform id="35" title="false" description="false"]