Google Offers Green Industry Free Coupon Ads

Google Offers Green Industry Free Coupon Ads

Apparently, there is such a thing as a free lunch–at least in Google land. The Internet search goliath is offering nurseries and all other U.S. businesses free coupon advertising on its Google Maps (http://maps.google.com/) site, in an effort to get more businesses to “think Google” for local advertising. Essentially, the coupons pop up on Google Maps when a visitor types in a zip code or town name, along with an industry keyword. A search on Google Maps for “nursery 10001,” for example, brings back links to scores of nurseries in the area. Similar searches for nurseries in other zip codes yield similar results.

A number of nurseries are already offering coupons on the Google Maps system. Plantasia Gardens (www.plantasiagardens.com/nurserycoupon.html), for example, sports a $5 off coupon on Google Maps, as does Puckett’s Nursery (www.allenonline.com/Coupons1/PuckettsNursery-1.html). Ft. Collins Nursery (www.fortcollinsnursery.com/coupon/) is another industry business that offers a $5 off coupon on Google Maps. And Yamagamis Nursery (www.yamagamisnursery.com) offers coupons there from time to time, as well.

“Google’s goal is to connect searchers with the information they need, whether it’s halfway around the world or in their neighborhood,” says Sergey Brin, Google’s co-founder and president. Given Google Maps’ current reach, the company’s offer to host coupons from any U.S. business at no charge is substantial. The site saw 23 million visits from Web users in June 2006 alone. They used Google Maps to get driving directions, generate maps of specific areas, and find businesses located in a particular town or zip code.

Where Are You?

The service also enables users to get additional information on a business–such as the nursery’s phone number, street address, hours of operation, directions to the business, Web and e-mail address, user reviews and similar info–by clicking on business names returned by the search. In practice, creating coupons for Google Maps is a snap.

Businesses simply sign up for a free account at Google Local Business Center (www.google.com/local/add), click on the “Coupons” tab and follow the online prompts to auto-generate coupons from a template in five or 10 minutes. No graphic design skills are necessary. And you don’t have to be a champion wordsmith. If you can keypunch in your business name and a few words about your coupon offer, Google Maps will do the rest for you. Moreover, a business does not even need a Web site to take advantage of the offer, since the Google Maps system auto-generates a company’s coupon anytime a user conducts a search for your type of business in your zip code.

“The coupon creation process is very simple, which suggests businesses will use it,” says Greg Sterling, an analyst with Sterling Market Intelligence, a market research firm that monitors local search advertising. The fact that 70 percent of American households now use the Web as an information source when shopping locally, according to a March 2005 study from the Kelsey Group, may also help convince businesses to take Google up on its offer. For established nurseries already in Google’s database, the coupons generally appear online in about a week or so, after Google calls to confirm that the business has actually in fact posted a coupon to its maps site. Brand new businesses or businesses not on Google’s radar may have to wait up to six weeks to see their coupons online. The reason: Google prefers to verify the existence of these businesses by mailing a postcard to the business address. The card includes a PIN the business can use online to activate their business listing on Google and trigger their coupon to go live.

While all the Google coupons generally take the same format–business name, a short headline describing the offer and a few lines of text offering specifics–companies can upload a small graphic to go with the coupon, such as a business logo or product pictures. Plus, each coupon also comes with its own unique identifier number generated by Google to help prevent coupon fraud.

This latest freebie from Google represents an enhancement of its aggressive strategy to build a comprehensive, easily accessible database of businesses throughout the U.S. and leverage that database to sell local advertising. Back in March 2005, Google first went live with the Google Local Business Center, which offers businesses the ability to get listed for free in Google’s database, as well as update their listing at any time.

Ultimately, Google hopes to profit from its free coupon program by eventually offering businesses the opportunity to feature those coupons on its primary search tool, the Google search engine. Google’s search offers businesses a much broader base of users than Google Maps, and it is already used by thousands of businesses as an advertising tool. In the meantime, the company is courting the business community with a number of other free promotional services, including:

– Google Webmaster Tools (GWT, https://www.google.com/webmasters/sitemaps/docs/en/about.html): Your company’s Web site can rank higher in Google’s search engine returns after you tweak the site’s design with these tools. Specifically, GWT will detail for your Webmaster why certain pages on your site are tougher for Google to track.

GWT will also identify the most popular search terms being used to find your site and allow you to identify and correct any site design “violations” that are preventing the site, or some of its pages, from being listed by Google.

– Google Search for Web Sites (www.google.com/searchcode.html#utm_medium=et&utm_source=bizsols&utm_campaign=searchcodeC): Instead of reinventing the wheel, you can use the same search technology Google uses for its search engine as a search engine for your own site. Price: free.

– Google Base (http://base.google.com/base/help/about.html?hl=en_US): With this service, Google allows your company to post virtually any type of marketing materials, job offers and similar fare to its free, online hosting service. Company PDFs, podcasts, text files and the like can all be uploaded. And each item can be categorized with search terms and attributes that make it easier for your intended audience to find materials.

– Google Analytics (www.google.com/analytics/): This program will enable your Web designer to ensure that every page on your Web site is as user-friendly as possible.

-Google Book Search (http://books.google.com): While this service is primarily designed for publishers, Book Search can also be used by companies offering extensive white papers, educational materials and similar promotional tomes. This Google service offers info-seekers a preview of a few pages of your book, as well as a link to where they can buy the book online.

Leave a Reply

One comment on “Google Offers Green Industry Free Coupon Ads

  1. Todays deal provides free coupons and discounts codes of on line deals to save your money on online purchase. Its is side where you can search and browse more than 15000 free discount codes and coupons of online stores, products and brand of your own choice. Todays deal helps people to save their money on online purchase by availing free discount codes and coupons on our webpage while making online purchase from your favorite online stores and brands. We provide the guide line not only to our regular customers but also to those who are new to online purchase by extending the benefit on your retail order by using discount codes and coupons.http://www.todaysdeal.us 


Latest Stories
Penn State University Trial Day

August 26, 2016

How Greenhouse Growers Can Broaden Their Horizons

Allan Armitage says you can learn new ideas to help your business when you get out to visit plant trials and other growers.

Read More
Albert Grimm, Jefferys Greenhouses

August 25, 2016

7 Ways Albert Grimm Strives To Be An Effective Leader

Grimm, Greenhouse Grower's 2016 Head Grower Of The Year, tries to live by the "Seven Habits Of Highly Effective People” from author Stephen R. Covey.

Read More
Tidal Creek Growers

August 25, 2016

Maryland-Based SunMed Growers Nabs Cannabis License

The company was one of 15 licensees selected by the commission out of a pool of 145 grower applicants to receive one of the license pre-approvals.

Read More
GrowSpan Light Deprivation Greenhouse

August 25, 2016

New Light Deprivation Greenhouses Help With Light Manag…

The GrowSpan light deprivation greenhouse from Growers Supply is outfitted with a blackout system that provides growers with control over the light cycle.

Read More
Albert Grimm GOY feature

August 25, 2016

Up Close And Personal With Head Grower Of The Year Albe…

According to Grimm, Greenhouse Grower’s 2016 Head Grower Of The Year, the key to being a successful grower is educating and inspiring yourself, your staff, your customers, and the next generation of growers.

Read More
To offer consumers an attractive crop, Local Appetite uses high tunnels to grow cherry tomatoes

August 24, 2016

New Food Safety Compliance Resource Available For Green…

The FSMA Wizard from Registrar Corp makes it easy for food producers, including greenhouse vegetable growers, to determine their possible requirements under the Food Safety Modernization Act.

Read More
Cannabis Structure

August 23, 2016

5 Factors To Consider In Your Cannabis Structure

Along with the size and specs of your greenhouse, it's also important to focus on ventilation, light deprivation, benching, irrigation, and odor control.

Read More
Penn State Plant Bud

August 23, 2016

AmericanHort Is Helping Plant Importers Adjust To New R…

A report from Craig Regelbrugge at AmericanHort says the government is implementing a streamlined system for imports, in which all required data will be submitted electronically through a single window.

Read More

August 23, 2016

Kick Spring Sales Up A Notch With 18 New Plant Introduc…

It’s time to look forward to the spring season and what plants will get your business off to the right start. These 18 new cultivars have all the traits of good breeding — uniform habits, bold colors, showy blooms, good vigor, and excellent branching.

Read More
Bees And Pesticides

August 23, 2016

Studies Offer Conflicting Views On Neonic Effect On Bee…

How much exposure to neonicotinoids do bees need before their health becomes affected? That’s the question two research teams look to answer.

Read More

August 23, 2016

Gardens Alive! Parent Company Buys Zelenka Farms

  Zelenka Farms, which has been in Chapter 11 bankruptcy, says LM Farms, which owns Gardens Alive!, has purchased the company and all of its assets. BFN Operations LLC and its affiliated entities, d/b/a Zelenka Farms, operated one of the largest wholesale nurseries in the U.S. Its products include shrubs, trees, perennials, roses, and groundcovers. The owners of Gardens Alive! have successfully purchased several other companies from bankruptcy and are experienced nursery managers. Niles Kinerk, Chairman of LM Farms, stated that “the opportunity to purchase Zelenka Farms assets and to continue the turnaround that is well underway is exactly the kind of opportunity that we look for. We understand the efforts of the management team led by Eric Ek and others have been successful, and we will support the management team in the coming months and years.” Zelenka Farms operates its six facilities across the key growing regions in the […]

Read More
Chrysanthemum Aphid

August 22, 2016

How To ID And Manage Black Aphids In Chrysanthemums

Growers in Michigan have recently been reporting a higher presence of this pest. Here are some tips on how to control it.

Read More
LuxFlora - feature

August 22, 2016

Check Out Luxflora’s International Adventures In Europe

A new, women-led professional organization provides its members the opportunity to gain insight, develop ideas, and build connections on its annual international trip.

Read More
Cannabis Crop Protection

August 22, 2016

Cannabis Group Stays Focused On Consistent Standards Fo…

The Foundation of Cannabis Unified Standards (FOCUS), is an independent, third-party, not-for-profit organization, is in the process of developing cannabis-specific standards for everything from cultivation and extraction to packaging and retail.

Read More

August 22, 2016

Syngenta

Growers have new broad-spectrum fungicide options with new Segovis and Mural, as well as a new systemic insecticide with Mainspring GNL.

Read More

August 22, 2016

PL Light Systems

With the introduction of PL Light System’s new HortiLED light systems, growers no longer have to choose between quality and energy savings. Three different systems, designed for both standard and multilayer application, deliver exceptional uniformity and efficiency.

Read More

August 22, 2016

Emerald Coast Growers

Emerald Coast Growers has answers to the top trends in gardening with Chick Charms Sempervivums, two beautiful and sterile Miscanthus varieties, and the pollinator-friendly Bee You Monarda series.

Read More

August 22, 2016

PanAmerican Seed

The gorgeous large flowers of Megawatt begonias offer high-voltage color in the landscape, pots or baskets. Easily grown from seed, Megawatts come in four colors and are accompanied by eye-catching free retail kits including posters and bench cards.

Read More
[gravityform id="35" title="false" description="false"]