HGTV HOME Plant Collection Announces Ornamental Line

Carefree Caroline

The HGTV HOME Plant Collection is proud to announce 12 new family additions to its hand-selected Smart & Stylish shrub line.

“One of the key differentiators for HGTV’s program is regionalizing our shrub offerings,” says Maria Zampini, director of plant development. “Through careful breeder and grower selection — coupled with plant zone-specific plant selections — we are choosing plants that will work best in each region of the country. This is unique to anything else in the marketplace and allows us to create a national program with regional offerings. We have received extremely positive feedback at the IGC and FarWest tradeshows.”

The Smart & Stylish shrub collection offers plants designed to thrive in full sun to shade exposure. Vibrant leaf and flower colors offer consumers a cohesive and easy way to enhance the outside of their home landscape. The collection includes but is not limited to:

  • Always Azaleas: Reblooming, cold-hardy selection in multiple colors and sizes
  • Barberry Sidekicks: Dwarf and upright ornamental shrubs in vibrant shades
  • Fine Vines: Fragrant climbers that attract beneficials and hummingbirds
  • Gardenia Charm: Evergreens deliciously fragrant are reminiscent of tropical locales
  • Happy Berry Hypericums: Compact perennial shrubs with uniquely colored berries in eye catching combinations
  • Light Bright Lantanas: Drought tolerant, brightly colored umbel flowers attract butterflies and are deer resistant
  • Monkey Flower Power: Exceptionally large, long blooming flowers for a shade and moisture loving tender perennial
  • Pretty Potentillas: Large, clear flowers bloom all summer long
  • Showstopper Hydrangeas: Mophead and paniculata varieties in a wealth of forms, shapes and colors
  • Simply Diva Roses: Disease resistant groundcover and shrub forms
  • Sweet Mock-Oranges: Fragrant white flowers that attract both bees and butterflies in Spring
  • Sweet Nectar Bush Temptations: Low or no seeding butterfly bush in a multitude of size to fit any landscape size
  • Additional Shrubs: The collection also includes abelia, caryopteris, grevellia, lorapetalum, ozothamnus, thuja and weigela in complimentary color palettes for stunning landscape and container combinations

The debut collection of ornamental flowering Smart & Stylish Shrubs was developed by Agricola Management Group in conjunction with HGTV. Plants will be available spring 2013 in select independent garden centers nationwide as part of a soft launch rollout.

For more information on the Smart & Stylish Shrub Collection or to become a grower partner, please contact Maria Zampini, Ornamental Program Manager and Director of Plant Development at mzampini@agricolamanagement.com or 615-690-7835.

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