More Than 250 Industry Members Attend AFE 2014 Fundraising Dinner

afe dinner
Paul Bachman, outgoing AFE chairman (right), congratulates incoming AFE chairman Gabriel Becerra.

The American Floral Endowment’s Annual Fundraising Dinner on August 14 included industry updates, the announcement of five newly named funds, donor recognitions, the passing of the gavel and more. The dinner, attended by more than 250 industry members, was held in conjunction with the Society of American Florists’ Annual Convention in Marco Island, Fla.

As the centerpiece of the evening, AFE announced five newly named funds.

The Todd Bachman Memorial Fund – The fund will underwrite AFE’s quarterly bulletin. Todd Bachman served as chairman and CEO of Bachman’s before his untimely death in 2008. A past chairman of AFE, he is remembered as a great communicator and for his outstanding leadership and devotion to work and family.

The Del Demaree Family Fund, $250,000 – The fund will establish an internship program to market the industry as a viable career path to attract top collegiate talent with a concentration in business. Delmar “Del” Demaree served as AFE chairman in the early 1990s and is now chairman of Syndicate Sales, Inc. He has earned the respect of his peers throughout 60-plus years in the industry.

The Pennock Company Fund, $125,000 – The Pennock Company, with more than 200 associates in eight locations, is a wholesaler serving the Eastern Seaboard with a full selection of cut flowers, floral containers and supplies and specialty items.

The Tom Butler Family Fund, $50,000 – Industry leader and AFE champion Tom Butler was a past chairman of AFE who began his distinguished career in the industry more than 44 years ago. He established this unrestricted fund to support AFE’s programs in July before passing away on August 14.

The Peter Ullrich/Esmeralda Farms Fund, $35,000 – Peter Ullrich is chairman of Esmeralda Farms, a market leader in the floral industry committed to breeding, growing and distributing high quality fresh cut flowers.

The Endowment also acknowledged the following organizations for reaching new giving levels:

$200,000 Club – AmericanHort

Platinum Club (more than $100,000 in giving) – Manatee Fruit Company

Diamond Club (more than $75,000 in giving) – Strange’s Florist, Greenhouses and Garden Centers

Gold Club (more than $50,000 in giving) – Tagawa Greenhouses

Builders Club (more than $25,000 in giving) – Chrysal Americas, Continental Farms and Malmborg’s, Inc.

Benefactors Club (more than $20,000 in giving) – ProFlowers

Patrons Club (more than $15,000 in giving) – Pikes Peak of Texas

Founders Club (more than $10,000 in giving) – Fresca Farms, Kremp Florist and The Queen’s Flowers

The dinner marked the close of Paul Bachman’s two-year term as chairman, and he passed the gavel to AFE’s incoming chairman, Golden Flowers’ President Gabriel Becerra.

“We will continue placing emphasis on finding ways to attract young people to our industry, as well as on promoting collaboration among our different associations,” Becerra says. “Our goal is to help build a stronger future for everyone involved in our wonderful industry.”

Additional dinner highlights:
• Announcement of more than $458,000 this year in scientific research, grants and scholarship funding.

• Highlighting of the Floral Marketing Research Fund’s (FMRF) new study conducted by University of California, Davis Professor Heiner Lieth, Ph.D., which aims to gain a better understanding of college students’ floral preferences to find strategies to increase floral consumption among young consumers. The study is currently ongoing and results will be published on the FMRF website when available.

• Reporting on a new study the FMRF has been conducting with the National Funeral Directors Association that will provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits that flowers and plants bring to the bereavement process. Results will be released to the industry as they become available.

• Recognizing recent memorial tributes John “Jack” B. Giles and Ed and Dorothy Niklas.

• Showing the award-winning “Murder, Sex and Greed” animated awareness video.

Topics:

Leave a Reply

Latest Stories
Feature Image Cob 700 (NewLux)

May 29, 2016

Michigan State University Offering Summer Online Course…

The seven-unit course is aimed at greenhouse and ornamental plant growers who want to learn more about the fundamental concepts of how plants respond to light quality, quantity, and duration.

Read More
Sakata Birthday Cake Feature

May 28, 2016

10 Creative Marketing Ideas From 2016 California Spring…

Grower-retailers often look to breeders for ideas on how to increase plant sales with smart marketing plans. The California Spring Trials were filled with great concepts to reach customers.

Read More
Pollinator-friendly perennials are a big hit with eco-concious consumers

May 27, 2016

Which Pollinator Terms Appeal Most To Consumers?

A team from the University of Florida tested several promotional phrases, from the specific ("butterflies" and "bees") to more general.

Read More
Harvest Automation HV 100 Feature

May 27, 2016

Harvest Automation Robot Helps You Move Plants Without …

The Harvest Automation HV-100 robot units use lasers and sensors to handle some of the most labor-intensive tasks in the greenhouse.

Read More
National Garden Bureau California Vegetable Summer Trials

May 26, 2016

California Summer Vegetable Trials In August Will Cover…

The National Garden Bureau is once again organizing summer vegetables trials this August in California, giving attendees the opportunity to visit with several breeding companies.

Read More
IGC App For 2016 Shows

May 26, 2016

IGC Shows Release Free Apps To Help You Plan For Both T…

Free event planning apps for each show are now available for download in the Apple App Store and on Google Play.

Read More
SBI Rack Scanning feature

May 26, 2016

Take Your Data Management To The Next Level

New developments in software technology allow growers to customize inventory, tracking, and labor performance into systems unique to their greenhouse operations.

Read More
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials G…

The two guides are available in digital and print versions and offer information from several breeders.

Read More
Echinacea ‘Butterfly Rainbow Marcella’

May 25, 2016

15 New Perennials For Bees, Butterflies, And Other Poll…

These 15 new perennials, available for retail in 2016 and 2017, will produce colorful flowers and foliage year after year, providing habitat and food for bees, butterflies, birds, moths, and other pollinators.

Read More
P.Allen Smith Cut Flowers

May 25, 2016

Sakata Seed America And P. Allen Smith Extend Partnersh…

Sakata is taking its partnership with plantsman P. Allen Smith a step further to create the P. Allen Smith Home Grown Cut Flowers Collection, a selection of premium cut flower seed hand-picked by Smith and bred exclusively by Sakata.

Read More
Triathlon BA container shot

May 24, 2016

OHP’s Triathlon Biofungicide Now Listed By The Organic …

Triathlon BA is a broad-spectrum preventative biofungicide that provides control of many foliar and soilborne diseases in ornamentals and herbs.

Read More
Costa Farms won International Grower of the Year. Representing the operation, (left to right) were Chuck Zala, Michael Vera, Menachem Ganon, Jose Costa, and Mike Rimland

May 24, 2016

AIPH Seeking Entries For Its International Grower of th…

The International Association of Horticultural Producers (AIPH) is inviting ornamental growers from all around the world to enter the AIPH International Grower of the Year Awards (IGOTY) for 2017. Last year’s big winner was Florida-based Costa Farms.

Read More
Coleus Fancy Feathers Pink (Terra Nova Nurseries)

May 23, 2016

Take A Sneak Peek at Terra Nova Nurseries’ New Coleus F…

A brand-new collection of Terra Nova Nurseries coleus varieties called the Fancy Feathers Series is now available to growers for online orders. The series produces narrow, feather-like leaves and offers a mounded habit.

Read More
Gotham Greens Atrium Style Greenhouse Chicago

May 23, 2016

What’s Good For The Environment Is Good For Business [O…

Investing in technology to become more sustainable “always goes hand in hand,” says Abe VanWingerden, co-CEO of Metrolina Greenhouses. “If it is good for the environment, it normally is good for business over the long term.” That connection was abundantly clear in the responses we received to this year’s Top 100 Growers Survey. VanWingerden points to three investments Metrolina has made as good examples of how technology can reduce an operation’s carbon footprint and pay dividends financially. Its biomass system burns locally sourced waste wood — a renewable resource; its ozone water treatment system cleans irrigation water, reducing the need for fertilizers and pesticides, and improving plant quality and precision growing; and electrostatic sprayers reduce water and chemical use, and provide more targeted chemical applications. Other Top 100 Growers have found VanWingerden’s theory to be true, as well. Costa Farms’ investment in solar energy panels on three buildings at its […]

Read More

May 23, 2016

Ian Baldwin Sees Several Garden Trends Developing This …

The garden industry consultant reads the mid-spring tea leaves and sees several trends emerging.

Read More

May 23, 2016

Manhattan’s Urban Garden Center Suffers Second Di…

Two years after a nearby gas explosion destroyed the store in Manhattan's Spanish Harlem, Urban Garden Center had a four-alarm fire that disrupted a popular train route, and the garden retailer is now dealing with an angry community.

Read More
Aerial_view_of_the_Bayer_cross_high_res

May 23, 2016

Bayer Sells Consumer Garden Products Division To French…

The sale to SBM Développement comes just as Bayer AG makes a bid for Monsanto.

Read More
GG Tech Editorial Advisors Feature Image

May 23, 2016

Meet The New Editorial Advisors For Greenhouse Growe…

Greenhouse Grower TECHNOLOGY presents the inaugural members of its Editorial Advisory Board, six pillars of knowledge about greenhouse automation and technology. Get to know each of these gentlemen and what they’ll help bring to each issue.

Read More
[gravityform id="35" title="false" description="false"]