More Than 250 Industry Members Attend AFE 2014 Fundraising Dinner

afe dinner
Paul Bachman, outgoing AFE chairman (right), congratulates incoming AFE chairman Gabriel Becerra.

The American Floral Endowment’s Annual Fundraising Dinner on August 14 included industry updates, the announcement of five newly named funds, donor recognitions, the passing of the gavel and more. The dinner, attended by more than 250 industry members, was held in conjunction with the Society of American Florists’ Annual Convention in Marco Island, Fla.

As the centerpiece of the evening, AFE announced five newly named funds.

The Todd Bachman Memorial Fund – The fund will underwrite AFE’s quarterly bulletin. Todd Bachman served as chairman and CEO of Bachman’s before his untimely death in 2008. A past chairman of AFE, he is remembered as a great communicator and for his outstanding leadership and devotion to work and family.

The Del Demaree Family Fund, $250,000 – The fund will establish an internship program to market the industry as a viable career path to attract top collegiate talent with a concentration in business. Delmar “Del” Demaree served as AFE chairman in the early 1990s and is now chairman of Syndicate Sales, Inc. He has earned the respect of his peers throughout 60-plus years in the industry.

The Pennock Company Fund, $125,000 – The Pennock Company, with more than 200 associates in eight locations, is a wholesaler serving the Eastern Seaboard with a full selection of cut flowers, floral containers and supplies and specialty items.

The Tom Butler Family Fund, $50,000 – Industry leader and AFE champion Tom Butler was a past chairman of AFE who began his distinguished career in the industry more than 44 years ago. He established this unrestricted fund to support AFE’s programs in July before passing away on August 14.

The Peter Ullrich/Esmeralda Farms Fund, $35,000 – Peter Ullrich is chairman of Esmeralda Farms, a market leader in the floral industry committed to breeding, growing and distributing high quality fresh cut flowers.

The Endowment also acknowledged the following organizations for reaching new giving levels:

$200,000 Club – AmericanHort

Platinum Club (more than $100,000 in giving) – Manatee Fruit Company

Diamond Club (more than $75,000 in giving) – Strange’s Florist, Greenhouses and Garden Centers

Gold Club (more than $50,000 in giving) – Tagawa Greenhouses

Builders Club (more than $25,000 in giving) – Chrysal Americas, Continental Farms and Malmborg’s, Inc.

Benefactors Club (more than $20,000 in giving) – ProFlowers

Patrons Club (more than $15,000 in giving) – Pikes Peak of Texas

Founders Club (more than $10,000 in giving) – Fresca Farms, Kremp Florist and The Queen’s Flowers

The dinner marked the close of Paul Bachman’s two-year term as chairman, and he passed the gavel to AFE’s incoming chairman, Golden Flowers’ President Gabriel Becerra.

“We will continue placing emphasis on finding ways to attract young people to our industry, as well as on promoting collaboration among our different associations,” Becerra says. “Our goal is to help build a stronger future for everyone involved in our wonderful industry.”

Additional dinner highlights:
• Announcement of more than $458,000 this year in scientific research, grants and scholarship funding.

• Highlighting of the Floral Marketing Research Fund’s (FMRF) new study conducted by University of California, Davis Professor Heiner Lieth, Ph.D., which aims to gain a better understanding of college students’ floral preferences to find strategies to increase floral consumption among young consumers. The study is currently ongoing and results will be published on the FMRF website when available.

• Reporting on a new study the FMRF has been conducting with the National Funeral Directors Association that will provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits that flowers and plants bring to the bereavement process. Results will be released to the industry as they become available.

• Recognizing recent memorial tributes John “Jack” B. Giles and Ed and Dorothy Niklas.

• Showing the award-winning “Murder, Sex and Greed” animated awareness video.

Topics:

Leave a Reply

Latest Stories
If your Wi-Fi is truly secure, your staff can help customers on the sales floor starting today

March 25, 2017

What Marketing Approach Can Attracts the Most Customers…

Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Read More
Leanne Kenealy, Hoffman Nursery

March 24, 2017

New Horticulturist At Hoffman Nursery Will Focus On Dev…

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Read More
GrowSpan Series 1000 Greenhouse (GrowSpan) feature

March 24, 2017

New Greenhouse Structure Models Emphasize Crop Protecti…

Manufacturers of new structure models say they are responding to grower concerns with designs that focus on ventilation, maximizing your space, and incorporating a wide range of crops. Here’s a look at some of their latest offerings.

Read More
GCA Summer Tour 2017 Andersons Newport Beach

March 23, 2017

Garden Centers of America Unveils Stops on Its Summer T…

Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.

Read More
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About …

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Aspabroc Broccolini Sakata Vegetables Feature

March 22, 2017

Growing Tips for Sakata Vegetables’ ‘Aspabroc’ Br…

‘Aspabroc’ resembles a broccoli raab with an asparagus stem, has a mild taste, and requires little growing space.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from Cali…

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
National Garden Bureau New Website

March 22, 2017

National Garden Bureau’s New Website Features Mobile-Fr…

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

Read More
Emerald Coast Growers Seed RoomTight feature

March 22, 2017

An Inside Look at Emerald Coast Growers’ New Seed…

Florida-based liner producer Emerald Coast Growers custom retrofitted and expanded an existing greenhouse, with the goal of increasing production efficiency.

Read More

March 21, 2017

How Greenhouse Vegetable Growers Can Prepare for a Prod…

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

Read More
Lemnis Oreon Lights

March 21, 2017

Lemnis Oreon, EnviroTech Cultivation Solutions to Partn…

EnviroTech’s expertise in energy and water technology fits perfectly with the water-cooling solution of Oreon Grow Lights, according to the companies.

Read More

March 20, 2017

AgBiome’s New Zio Biofungicide Receives EPA Regis…

The new biofungicide is the first product from AgBiome, and will be marketed by SePRO Corp. in the ornamentals market.

Read More
Oat Grass Banker System feature

March 20, 2017

How You Can Market the Benefits of Biocontrols

Educating retailers and end consumers about the use of biocontrols and why it’s important has helped Fessler Nursery gain new customers and profits.

Read More

March 20, 2017

Neonic Insect Control Alternative Offers Favorable Prof…

Altus, a butenolide class insecticide with the active ingredient flupyradifurone, will be available beginning May 1, and is labeled for greenhouse and nursery use on ornamental plants, vegetable transplants, and indoor vegetable production.

Read More
Brian Munchel

March 18, 2017

Brian Munchel of Ludy Greenhouse Manufacturing Dies at …

Munchel, a long-time member of the National Greenhouse Manufacturing Association, worked at Ludy Greenhouse Manufacturing for more than 30 years and was a computer-aided draftsman.

Read More
Measuring the light distribution from an LED lamp - feature

March 17, 2017

Consider Evaluating the Benefits of LED Lighting for Yo…

Despite the potentially high installation cost of LED lighting, several advantages mean it’s worth considering. Collecting information and conducting small-scale trials can help you make LED lighting profitable at your operation.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Sprin…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Greenhouse Loyal Customer

March 16, 2017

How Brand Enthusiasts Can Be Your Most Loyal Customers

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Read More