More Than 250 Industry Members Attend AFE 2014 Fundraising Dinner

afe dinner
Paul Bachman, outgoing AFE chairman (right), congratulates incoming AFE chairman Gabriel Becerra.

The American Floral Endowment’s Annual Fundraising Dinner on August 14 included industry updates, the announcement of five newly named funds, donor recognitions, the passing of the gavel and more. The dinner, attended by more than 250 industry members, was held in conjunction with the Society of American Florists’ Annual Convention in Marco Island, Fla.

As the centerpiece of the evening, AFE announced five newly named funds.

The Todd Bachman Memorial Fund – The fund will underwrite AFE’s quarterly bulletin. Todd Bachman served as chairman and CEO of Bachman’s before his untimely death in 2008. A past chairman of AFE, he is remembered as a great communicator and for his outstanding leadership and devotion to work and family.

The Del Demaree Family Fund, $250,000 – The fund will establish an internship program to market the industry as a viable career path to attract top collegiate talent with a concentration in business. Delmar “Del” Demaree served as AFE chairman in the early 1990s and is now chairman of Syndicate Sales, Inc. He has earned the respect of his peers throughout 60-plus years in the industry.

The Pennock Company Fund, $125,000 – The Pennock Company, with more than 200 associates in eight locations, is a wholesaler serving the Eastern Seaboard with a full selection of cut flowers, floral containers and supplies and specialty items.

The Tom Butler Family Fund, $50,000 – Industry leader and AFE champion Tom Butler was a past chairman of AFE who began his distinguished career in the industry more than 44 years ago. He established this unrestricted fund to support AFE’s programs in July before passing away on August 14.

The Peter Ullrich/Esmeralda Farms Fund, $35,000 – Peter Ullrich is chairman of Esmeralda Farms, a market leader in the floral industry committed to breeding, growing and distributing high quality fresh cut flowers.

The Endowment also acknowledged the following organizations for reaching new giving levels:

$200,000 Club – AmericanHort

Platinum Club (more than $100,000 in giving) – Manatee Fruit Company

Diamond Club (more than $75,000 in giving) – Strange’s Florist, Greenhouses and Garden Centers

Gold Club (more than $50,000 in giving) – Tagawa Greenhouses

Builders Club (more than $25,000 in giving) – Chrysal Americas, Continental Farms and Malmborg’s, Inc.

Benefactors Club (more than $20,000 in giving) – ProFlowers

Patrons Club (more than $15,000 in giving) – Pikes Peak of Texas

Founders Club (more than $10,000 in giving) – Fresca Farms, Kremp Florist and The Queen’s Flowers

The dinner marked the close of Paul Bachman’s two-year term as chairman, and he passed the gavel to AFE’s incoming chairman, Golden Flowers’ President Gabriel Becerra.

“We will continue placing emphasis on finding ways to attract young people to our industry, as well as on promoting collaboration among our different associations,” Becerra says. “Our goal is to help build a stronger future for everyone involved in our wonderful industry.”

Additional dinner highlights:
• Announcement of more than $458,000 this year in scientific research, grants and scholarship funding.

• Highlighting of the Floral Marketing Research Fund’s (FMRF) new study conducted by University of California, Davis Professor Heiner Lieth, Ph.D., which aims to gain a better understanding of college students’ floral preferences to find strategies to increase floral consumption among young consumers. The study is currently ongoing and results will be published on the FMRF website when available.

• Reporting on a new study the FMRF has been conducting with the National Funeral Directors Association that will provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits that flowers and plants bring to the bereavement process. Results will be released to the industry as they become available.

• Recognizing recent memorial tributes John “Jack” B. Giles and Ed and Dorothy Niklas.

• Showing the award-winning “Murder, Sex and Greed” animated awareness video.

Topics:

Leave a Reply

More From ...
Medal of Excellence Award

July 6, 2015

Get To Know The 9 Variety Finalists For Editor’s Choice And Industry’s Choice Awards

Greenhouse Grower‘s Evening Of Excellence reception is rapidly approaching. Here, you can learn more about the varieties that are finalists for the Medal Of Excellence Editor’s Choice and Industry’s Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Lobelia ‘Starship Deep Rose’ (Kieft Seed) Vinca Valiant Series (PanAmerican Seed)     Join us Monday, July 13 in Ballroom 2 at the Columbus Convention Center to find out which varieties will receive the coveted awards. The reception begins at 5:15 p.m. and the ceremony […]

Read More
crider-rd2-internal_Rough-Brothers_featured

July 1, 2015

Rough Brothers Is Acquired By Gibraltar Industries

RBI Solar Inc., Rough Brothers Manufacturing Inc. and affiliates have been acquired by Gibraltar Industries, a manufacturer and distributor of products for residential and industrial markets, for $130 million. Capitalizing on its 80 years of design-build experience and leadership as the largest greenhouse manufacturer in North America, Ohio-based RBI has established itself during the past five years as North America’s fastest-growing provider of photovoltaic (PV) solar racking solutions. The transaction will enable Gibraltar to leverage its expertise in structural metals manufacturing and materials sourcing to meet global demand for solar racking solutions. The company also announced that it anticipates its second-quarter 2015 financial results will be in line with its previous expectations. “Acquiring RBI is an important step in the transformation of Gibraltar into a company with a higher rate of growth and best-in-class financial metrics,” says Gibraltar CEO Frank Heard. “This acquisition directly aligns with key end markets and product platforms […]

Read More

June 30, 2015

Opportunities Abound For Women In Horticulture, Says Dosatron International’s Lela Kelly

My love for horticulture goes back to my grandparents who were farmers in upstate New York. My family’s involvement in agriculture left a lasting impression that has spanned decades, and still drives my passion for our industry today. I started my career in horticulture when I owned a greenhouse, nursery and garden center in Sayville, Long Island, N.Y. We specialized in ground cover production, later branching out to producing perennials and bedding plants.     I then went onto wholesale hard goods distribution. In the 1980s, I was the first woman salesperson on Long Island. What an eye opener that was! New York is a very special place, different from anywhere else in the country. You cannot imagine how difficult it was walking into greenhouses and nurseries as a woman, in a man’s world. Luckily, I grew up in New York City in an Italian family, who taught me great […]

Read More
Latest Stories
Medal of Excellence Award

July 6, 2015

Get To Know The 9 Variety Finalists For Editor’s …

Greenhouse Grower‘s Evening Of Excellence reception is rapidly approaching. Here, you can learn more about the varieties that are finalists for the Medal Of Excellence Editor’s Choice and Industry’s Choice Breeding Awards. Thank you to the 2015 sponsors of Greenhouse Grower‘s Medal Of Excellence Awards, Landmark Plastic, Nufarm and Stockosorb. Editor’s Choice Asclepias ‘Monarch Promise’ (Hort Couture) Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Salvia Grandstand Series (Green Fuse Botanicals) Scabiosa ‘Kudos Pink’ (Hishtil Nurseries) Industry’s Choice Basil ‘Balsamic Blooms’ (EuroAmerican Propagators) Bidens BeeDance Series (Suntory Flowers) Celosia ‘Dragon’s Breath’ (Sakata Seed) Dianthus Jolt Series (PanAmerican Seed) Lobelia ‘Starship Deep Rose’ (Kieft Seed) Vinca Valiant Series (PanAmerican Seed)     Join us Monday, July 13 in Ballroom 2 at the Columbus Convention Center to find out which varieties will receive the coveted awards. The reception begins at 5:15 p.m. and the ceremony […]

Read More
crider-rd2-internal_Rough-Brothers_featured

July 1, 2015

Rough Brothers Is Acquired By Gibraltar Industries

RBI Solar Inc., Rough Brothers Manufacturing Inc. and affiliates have been acquired by Gibraltar Industries, a manufacturer and distributor of products for residential and industrial markets, for $130 million. Capitalizing on its 80 years of design-build experience and leadership as the largest greenhouse manufacturer in North America, Ohio-based RBI has established itself during the past five years as North America’s fastest-growing provider of photovoltaic (PV) solar racking solutions. The transaction will enable Gibraltar to leverage its expertise in structural metals manufacturing and materials sourcing to meet global demand for solar racking solutions. The company also announced that it anticipates its second-quarter 2015 financial results will be in line with its previous expectations. “Acquiring RBI is an important step in the transformation of Gibraltar into a company with a higher rate of growth and best-in-class financial metrics,” says Gibraltar CEO Frank Heard. “This acquisition directly aligns with key end markets and product platforms […]

Read More

June 30, 2015

Opportunities Abound For Women In Horticulture, Says Do…

My love for horticulture goes back to my grandparents who were farmers in upstate New York. My family’s involvement in agriculture left a lasting impression that has spanned decades, and still drives my passion for our industry today. I started my career in horticulture when I owned a greenhouse, nursery and garden center in Sayville, Long Island, N.Y. We specialized in ground cover production, later branching out to producing perennials and bedding plants.     I then went onto wholesale hard goods distribution. In the 1980s, I was the first woman salesperson on Long Island. What an eye opener that was! New York is a very special place, different from anywhere else in the country. You cannot imagine how difficult it was walking into greenhouses and nurseries as a woman, in a man’s world. Luckily, I grew up in New York City in an Italian family, who taught me great […]

Read More
lighting feature

June 29, 2015

Customizing Crop Foliage Color With LEDs: Red Leaf Let…

In the first of a four-part series highlighting the multiple uses of light-emitting diodes (LEDs), researchers share how end-of-production supplemental lighting with LEDs enhances red leaf lettuce color prior to harvesting and shipping.

Read More
LuxFlora logo feature image

June 29, 2015

Luxflora Wants To Create A Lifestyle Movement

A new organization for women in horticulture plans to take on some of the industry’s toughest marketing challenges by promoting the use of flowers and plants in everyday living.

Read More
window flower boxes

June 28, 2015

The Horticulturist And The Decorator

Allan Armitage tells shares a story about a horticulturist and a decorator to illustrate why gardening and decorating are not jobs; they are simply meant to bring pleasure.

Read More

June 28, 2015

Keep Your Cool In The Greenhouse

Summer is in full swing, and that means growers need to worry about protecting plants and greenhouse employees from brutal temperatures. No sweat! These product manufacturers have offerings to help beat the heat.

Read More
Feature image The 2015 Perennial Plant Of The Year, Geranium x cantabrigiense ‘Biokovo.’

June 27, 2015

Perennial Plant Association Wins The 2015 Excellence In…

With its emphasis on education and its Perennial Plant Of The Year program, the Perennial Plant Association boosted the popularity of perennials and helped make it the vital category it is.

Read More
Prewashing surfaces and produce can reduce debris in wash solutions.

June 27, 2015

Keeping Your Greenhouse Fruits And Vegetables Safe: San…

The last article in the four-part food safety series highlights sanitation training, policies and protocols to maintain for an effective and successful food safety program.

Read More
cannabis, marijuana plant

June 27, 2015

Concern Grows Over Unregulated Pesticide Use On Cannabi…

As most growers know well, the federal government regulates all insecticides, fungicides, herbicides and other commercial chemicals used on agricultural crops. Therein lies the problem with use of chemicals on cannabis crops – so far, the feds want nothing to do with legalized marijuana. According to “Concern Grows Over Unregulated Pesticide Use On Cannabis,” a June 17 article on the National Public Radio (NPR) network by Agribusiness Reporter Luke Runyon, the lack of regulated chemicals for cannabis has left growers to experiment on their own. “In the absence of any direction the subject of pesticide use on the crop has just devolved to whatever people think is working or they think is appropriate,” said Colorado State University Entomologist Whitney Cranshaw in the NPR report. “Sometimes they’ve used some things that are appropriate, sometimes unsafe.” Denver officials held tens of thousands of marijuana plants earlier this year due to safety concerns, but […]

Read More
Petunia-cultivarsSelecta4CMYK

June 26, 2015

Selecta Klemm’s ‘Night Sky’ Wins Fleu…

Fleuroselect, the international organization for the ornamental plants industry, announced that the FleuroStar Award 2015/16 was given to petunia cultivar ‘Night Sky’ from Selecta Klemm. Andrea Dohm, director of breeding and research and Antonella Capo, breeder of ‘Night Sky,’ accepted the prize from Fleuroselect President Herman Hamer, FleuroStar Committee Chairman Heike Gronemann and Secretary General of Fleuroselect Sally van der Horst. The winner was announced at the Green Inspiration Event on Thursday, June 11 in Bleiswijk, Netherlands. The new networking event is organized by the Dutch media agency TuinbouwCommunicatie in cooperation with Fleuroselect. Selecta Klemm’s ‘Night Sky’ was competing against Begonia tuberhybrida F1 ‘Nonstop JOY Yellow’ (Benary), Bidens hybrida ‘Beedance Painted Red’ (Moerheim New Plant) and Osteospermum ecklonis ‘Serenity Blue Eyed Beauty’ (Florensis). ‘NightSky,’ The Rising Star In Garden Centers ‘Night Sky’s White spots on the dark-violet flowers look like an ever-changing star constellation. This cutting-raised newcomer is easy to grow and […]

Read More
Figure 1. Pak Choi grown in a deep plug tray on a flood and drain bench.

June 26, 2015

The Intrigue Of Edible Petiole Crops For Hydroponic Pr…

In a twist to traditional field production, experiments with petiole crops Pak Choi, kale and Swiss chard determine their suitability for hydroponic production systems using plug trays.

Read More

June 25, 2015

Berger And Theriault & Hachey Peat Moss Form Strate…

A strategic alliance between Berger and Theriault & Hachey Peat Moss allows Berger to continue to meet its customers by ensuring the continuity of its Baie-Sainte-Anne and Bay du Vin facilities for the next 40 years.

Read More
Carol Miller

June 25, 2015

Anatomy Of How A Garden Retail Business Deal Is Made

For the regional chain SummerWinds, a clear-eyed assessment of suppliers is needed for both to succeed in a competitive market.

Read More
Syngenta Vegetable Trial Overview

June 25, 2015

Vegetable Trials Test Variety Adaptability In Contain…

How do crossover varieties normally grown by fresh market farmers, and now available to home gardeners, perform in patio containers? Vegetable container trials at Syngenta Flowers show surprising results.

Read More
Feature image The 2015 Perennial Plant Of The Year, Geranium x cantabrigiense ‘Biokovo.’

June 25, 2015

Perennial Plant Association Names Six Scholarship Winne…

The Perennial Plant Association awards six scholarships for horticulture students to attend its July perennial plant symposium, plus a stipend of $1,000.

Read More

June 24, 2015

Perennial Container Combos And New Intros Shine At 2015…

Despite a rainy start to the day, more than 300 perennial enthusiasts showed up at 2015 Darwin Perennials Day to see the latest perennial introductions first-hand and connect with some of the best suppliers in the business.

Read More
2015 Readers' Choice

June 24, 2015

The 2015 Readers’ Choice Finalists Up Close And P…

You’ve narrowed the Readers’ Choice Finalists down to top picks in the Annuals, Perennials and Best of the Rest categories. Now it’s time to pick the overall winner. Here’s a closer look at the three finalists to help you make your choice. Then join us during Cultivate'15 at Greenhouse Grower's prestigious Medal of Excellence reception on Monday, July 13, where we will reveal the winner.

Read More