OFA: Holmes’ Lasting Legacy

OFA may be turning 80 this year, but the national association of floriculture professionals is anything but stodgy or set in its ways, thanks to the passionate and assertive leadership provided by CEO John Holmes the last seven years.
John died from a heart attack on Feb. 12 at age 45, which made many pause to reflect on his contributions to our industry.

When John was hired as executive director in February 2002, it marked the beginning of a new era for OFA. For the first six decades, OFA was managed by revered faculty from The Ohio State University (OSU) in Columbus as the Ohio Florists Association. OFA became a national organization through the spread of OSU floriculture grads along with Short Course emerging as the most important trade show serving greenhouse floriculture in the United States.

In 1992, OFA hired an allied industry trade representative Dennis Kirven to be the first non-faculty executive director. When Dennis was ready to retire, the board agreed it was time to hire a true association professional without previous ties to our industry to take OFA to the next level. I believe John truly exceeded expectations in realizing OFA’s potential as a national, profitable and influential organization.

I was impressed by how much he traveled to learn the industry. He also was engaged in other industry organizations and their events. Instead of just sending in a check to American Nursery & Landscape Association or Society of American Florists to support lobbying efforts, he took part and looked for ways to support organizations that fund industry research. He was everywhere and made OFA’s presence and leadership role known. He also was a passionate supporter of a cause near and dear to my heart, America In Bloom.

These years of outreach and relationship building lead to more opportunities for OFA to diversify its activities while assisting other organizations. Even in the association and tradeshow business, growth is necessary to sustain and expand programs and services while developing and retaining talented staff. John was very cognizant of the fact there just aren’t enough industry dollars and volunteer hours to support redundant efforts. That is why he was always looking to partner with other industry groups.

He had a keen sense of what OFA’s strengths are – administrative management and hosting educational events and trade shows. This past year, his vision of OFA becoming an expanded management organization became a reality with the management of the Southeast Greenhouse Conference, Ball Publishing’s conferences, Nursery & Landscape Association Executives of North America and the Ohio Produce Growers & Marketers Association.

Did he make waves and enemies along the way? Sure. That’s what happens when you challenge the status quo, speak your mind and say what others may not want to hear. Last year’s showdown between past OFA presidents and current leadership over bylaws changes was very much an indictment of how they felt about John and the directions he took the organization.

John also developed deep friendships and lasting loyalties based on honesty, care and respect. His employees and colleagues valued him as a close friend and mentor. Over seven years, I really enjoyed seeing my friends on the OFA staff shine and realize their potential. John was a strong believer in professional development and providing opportunities for growth. His staff and the board benefited from training in leadership and strategic planning, which will help OFA serve our industry better tomorrow.

Leave a Reply

Latest Stories
Vogel Alcove NGB Therapeutic Grant Winner

September 27, 2016

National Garden Bureau Announces Horticulture Therapy G…

The NGB’s annual grant program, Growing for Futures, recently selected three therapeutic gardens that will receive grants totaling $5,000.

Read More
Hibiscus ‘Summerific Perfect Storm’ (Walters Gardens)

September 27, 2016

Walters Gardens Partnering With Darwin Colombia On Unro…

Beginning in spring 2017, Darwin Colombia will offer unrooted cuttings of more than 40 varieties of Walters Gardens’ new genetics, including many popular genera such as Agastache, Monarda, Nepeta, and Phlox.

Read More
totalgrow-night-and-day-management-boom-lighting-venntis-feature

September 27, 2016

Check Out The Latest In Lighting Technology For Greenho…

Manufacturers are developing several innovative lighting systems that can help growers save on energy efficiency, while improving plant quality. Here’s a look at some of their newest offerings.

Read More
cuttings-facility

September 27, 2016

How Global Suppliers Of Unrooted Cuttings Are Working T…

The world’s top vegetative producers discuss how they continue to evolve to overcome challenges and embrace opportunities to help growers and the varieties supply chain.

Read More
Streptocarpus Ladyslippers Grape Ice (Green Fuse Botanicals)

September 27, 2016

9 New Blooming Potted Plants To Jazz Up The Home And Ga…

Blooming potted plants are the ideal gift for anyone, from a homesick college student to a spouse in need of some cheering up. Check out nine these new introductions hitting the retail market in 2017.

Read More

September 27, 2016

Kitchen Counter Gardening Leads Garden Media Group̵…

This year's list includes several items around healthy living and eating, from gardening indoors year-round, to "forest bathing."

Read More
bruce-butterfield-and-ngs-image

September 27, 2016

Bruce Butterfield, National Garden Survey Researcher, D…

The man who headed up the National Gardening Survey for the past 35 years, Bruce Butterfield, has died. He was 67 years old. Butterfield’s work with the National Gardening Survey gave the green industry a reliable tool to understand consumer gardening practices and spending. Bruce Butterfield started his career as the Market Research Director at the National Gardening Association in 1978 and continued that same work until his death on September 5 as the Research Director at GardenResearch.com. “These many years of experience doing market research about gardeners and gardening trends gives him a unique understanding of who gardeners are, what they need and want, why they buy the products they do, where they shop, how gardening trends have changed in the past, and where they are headed in the future,” his bio on GardenResearch.com reads.       Butterfield was also behind What Gardeners’ Think and the Environmental Lawn […]

Read More

September 26, 2016

How Even An Overworked Plant Retailer Can Predict Consu…

Years ago, I read an article about Pottery Barn and the women who were making it a success. It was eye-opening to realize that a glossy, national chain like Pottery Barn used to buy products in a similar way garden retailers do. There was one section of that article that really caught my imagination. It was the profile of Celia Tejada, the woman who moved Pottery Barn from buying products from outside vendors to designing their own products. When Tejada joined Pottery Barn, she instructed her entire staff to begin keeping an eye out for things they liked, no matter how minor. So if they were at a restaurant with friends, or walking along a street and something caught their eye, they were to either buy it or photograph it and place it in a room set aside for these kinds of inspiration. When it came time to select themes for the […]

Read More
urban-outfitters-logo-feature

September 26, 2016

Terrain’s Parent Company Breaks Impass For Waterl…

There’s been a development in the stalled plans for a new Terrain garden store from Urban Outfitters on the former Waterloo Gardens location. In a letter to Easton Township, PA, officials, Urban Outfitters’ Chief Development Officer J. David Ziel says the company is removing a key element that had met strong resistance from the community around Devon Yards, its term for the development plan on the former Waterloo Gardens site. Devon Yards will no longer include a four-story apartment building in its “lifestyle center” project, Ziel wrote. But it will still include its third Terrain store, a large format Anthropologie, and several eateries. The planned apartment building had created friction with local residents, Mainline Media News reported back in April. While residents welcomed the retail aspects of the plan, they felt a large apartment building would change the character of the community. The developer who will work on the project, […]

Read More
Orius_June 2015

September 25, 2016

Peace Tree Farm Hosting Biocontrols Event In October

“Advanced Greenhouse Biocontrols for Ornamental and Vegetable Producers” will feature advice from biocontrol authorities Lloyd Traven and Suzanne Wainwright-Evans.

Read More
sbi-software-triumph

September 25, 2016

Greenhouse Software Suppliers Offering A Range Of New S…

Want to know what some of the leading software suppliers are doing to address the ever-evolving needs of their greenhouse customers? Here’s a brief update.

Read More
cannabis-lighting

September 24, 2016

4 Tips On Picking The Best Lighting System For Cannabis…

From energy use to maintenance, here are some suggestions from one expert on how to ID the best lighting system for your greenhouse.

Read More
clematis-taiga-feature

September 24, 2016

Plantarium 2016 Honors Winning Novelty Varieties

Novelties at Plantarium 2016 were judged by an expert committee from the Royal Boskoop Horticultural Society.

Read More
steve-larson-bayer

September 23, 2016

Bayer Continues Its Shift Into The Ornamentals Market

The company has announced its 12 distributor partners, and also recently named Steve Larson — formerly with Color Spot Nurseries — as its ornamental specialist.

Read More
mukgenia-nova-flame-terra-nova-nurseries-feature

September 23, 2016

Growers Offer Advice On How To Grow Mukgenia ‘Nova Flam…

‘Nova Flame’ is best brought in as a summer or fall crop and bulked over the winter.

Read More
Employees separate the plants by stem count, bud development and height. “This process allows us to respond more quickly to specific requests from customers,” Van Wingerden says

September 22, 2016

AmericanHort Hosting Webinar On Overtime Rule Complianc…

The webinar takes place on Thursday, Sept. 29. AmericanHort is also throwing its support behind the Overtime Reform and Enhancement Act.

Read More

September 22, 2016

Peat Moss Supplies Look To Be Down In 2016

The annual harvest update from the Canadian Sphagnum Peat Moss Association calls for below-average numbers in several major production areas.

Read More
deutzia-yuki-snowflake

September 22, 2016

Allan Armitage Suggests Plants That “Even My Neig…

When the urge to garden strikes, every homeowner needs a few plants like these for their yard.

Read More
[gravityform id="35" title="false" description="false"]