The 2013 Farwest Trade Show, August 22 to 24 in Portland, Ore., will spotlight spectacular new plants, hard-to-find varieties, networking opportunities, nursery tours and informative speakers sharing the latest in the evolving horticulture industry. Now in its 41st year, the show is a must-attend for industry leaders looking for the latest solutions.
“The horticulture industry is strengthening as the economy improves, bringing with it both opportunities to provide customers with the newest plants and products and challenges as shortages and gaps in inventory start to appear,” said Allan Niemi, director of events and education at the Oregon Association of Nurseries. “The Farwest Trade Show is known for providing the latest in innovation and will again feature networking opportunities, nursery tours and a robust line up of speakers designed to help horticulture professionals grow their businesses.”
The Farwest Trade Show is designed to offer education — and continuing education credits and pesticide certification — and networking for garden center professionals; growers; landscape architects, contractors and designers; and those involved in planning, maintaining, managing the urban canopy and plantings on public lands.
Three tours are planned for August 20 and 21 as a way to showcase the best that Oregon’s climate has to offer and meet excellent suppliers in the heart of nursery country. Each tour is designed to appeal to a wide variety of interests:
• “Heart of the Valley” offers a taste of edibles — a hot industry trend — and features innovative uses of plants and a vast plant selection;
• “Innovation & Tradition” features a diverse array of plant material and the latest in “green” greenhouses;
• “New & Unusual — Plants and Places to Inspire” features everything from South African and other exotic plants to the country’s largest dahlia grower and the display gardens of a renowned perennial breeder.
More than 35 hours of professional development seminars will feature a fresh lineup of speakers covering everything from ideas to increase sales, the latest in plant trends and design to eco-friendly production techniques and landscape maintenance to the impact of increased habitat restoration on the future of the nursery industry.
Other show features include networking events for Women in Horticulture, Young Nursery Professionals and an evening of fun at the Thursday night, August 22, Pub Crawl, which takes advantage of Portland’s renowned microbrew scene; New Varieties Showcase featuring 45 new plants; and the New Products Showcase.
The Farwest Trade Show is produced by the Oregon Association of Nurseries (OAN), a trade organization representing and serving the interest of the ornamental horticulture industry. Any revenue realized by the OAN is reinvest into the industry through education, research, marketing support and government relations.
For more information about the 2013 Farwest Show seminar schedule, nursery tours, show hours and other features, visit FarwestShow.com or call 800-342-6401.
The OAN, based in Wilsonville, represents 1,000 wholesale growers, retailers, landscapers and suppliers. Oregon’s ornamental horticulture industry is among the state’s largest agricultural commodities, with annual sales of $676 million. Oregon’s nursery industry is a traded sector; nearly 75 percent of the nursery plants grown in Oregon are shopped out of state. For information, visit oan.org or call 503-682-5089.