Seeley Summit Offers Information And Strategies To Deal With Water Scarcity

seeley_summit_logo2After a two-year hiatus, the Seeley Summit (formerly Seeley Conference) returned this year after a rebranding and a move from Cornell University in Ithaca, N.Y., to Chicago Il.

The theme of this year’s Seeley Summit was “Water: Horticulture’s Next Game Changer.” The summit provided an opportunity for industry members to learn and develop strategies to tackle the issue of water scarcity.

Speakers challenged industry professionals to think differently about water. Globally, water demand is predicted to outstrip availability by 40 percent in 2030. Changes in distribution, use patterns and price will make conventional use of water unsustainable in the long run.

Questions are being raised about how to divide up water rights and how to purify it, but water is no longer a commodity that can be taken for granted. The real challenge is how to manage this change.

For the future of agriculture, growers will have to learn to do more with less as population and demand continue to rise. Seventy percent of water is used by farmers, and global water usage grew at twice the population rate over the last 100 years.

From a business standpoint, water is an input that is rising in cost, and growers need to substitute it or reevaluate their practices. Growers should also engage with policy makers, identify research needs and educate the public about best practices.

In addition, growers should be prepared in the next five years to meet the demands of a changing consumer base. They will need to know their water footprint and have that information ready for consumers.

Featured speakers came from Texas, Florida, Colorado and California to offer their perspectives on how water scarcity affects their regions.

Topics: ,

Leave a Reply

Latest Stories
bailey-nurseries-team-feature

December 5, 2016

How Bailey Nurseries Has Found Solutions To The Labor S…

A changing seasonal workforce led this Minnesota-based company to explore new labor sources through the H-2A program and refugee organizations, and it’s working out for the better.

Read More
mycoapply-from-mycorrhizal-applications-feature

December 5, 2016

New Growing Media Advancements Giving Growers More Opti…

With innovative, sustainable growing media components, growers will be able to improve plant health, achieve consistency among crops, save money, and reduce inputs, while saving space on storage.

Read More

December 5, 2016

Benary’s Jennifer Calhoun: How We Can Make Plants…

I see one main issue facing our industry in getting more people to buy plants — we assume that the way we used to sell plants is the way millennials will want to buy them. Nothing could be further from the truth. We sell plants in small packs that you plant in a hole in your garden, with a generic label that says “blooms all season.” Millennials don’t have gardens, so they want a plant they can put on their fourth floor apartment balcony, or better yet on a shelf in their living room near a window.  We give them too little information to help them be successful under those circumstances. But what we don’t realize is that if the plant dies, they feel personally responsible for killing another living thing which is so painful that they would prefer not to take the chance a second time. If we sold […]

Read More

December 5, 2016

A Visual Guide To Garden Retail Merchandising

Antje Verstl, a German visual merchandiser who has worked with many high level garden retailers in Europe, has a lot of practical, and inspirational advice on how to transform your plant yard into an exciting place to shop. Take a look at this gallery, and enjoy a visual guide from Verstl. Her book, “Eagle & Frog!,” is now available for purchase by an American market through her website.

Read More
mikaela-hermstedt-penn-state-university

December 4, 2016

Shinoda Foundation Names Penn State Horticulture Major …

Mikaela Hermstedt, a 21-year-old senior from Lincoln, DE, plans to pursue a career in commercial greenhouse production of flowering plants.

Read More
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selectio…

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More
Sea Breeze Catharanthus combo

December 2, 2016

Four Mixed Container Trends To Watch

Mixed containers are still one of the best-selling SKUs at retail. Pay attention to these four trends that are making their mark on multi-liner mixes and combination containers.

Read More
kelly-norris

December 2, 2016

Kelly Norris: How The “Me Too” Philosophy Affects Plant…

When you’re selling the exact same thing as everyone else, it’s unrealistic to expect customers to buy only from you.

Read More
mcconkey-plastic-shelves-feature

December 1, 2016

How Color Point Is Stopping Cart Theft With Plastic She…

Plastic shelving on carts acts as a deterrent to theft, and employees enjoy the benefits of being able to handle the racks without difficulty or injuries.

Read More
oasis-water-valve-feature

November 30, 2016

How You Can Water Plants Based On Basket Weight

The Oasis from Control Dekk is designed to reduce water use by giving baskets the exact amount of water they need.

Read More

November 29, 2016

How Changes In Plant Patent Law Could Affect Your Varie…

There is an ongoing discussion happening among plant genetics companies about the current laws and ethics of plant breeding, and what the future holds for the improved lawful protection of genetics.

Read More
foxglove-aphid

November 29, 2016

How Greenhouse Growers Can Manage The Foxglove Aphid

Recent research is shedding new light on the foxglove aphid. Understanding host plants, identification, and biology will help growers deal with this pest.

Read More
endless-summer

November 29, 2016

Endless Summer Hydrangeas Will Soon Feature New Identit…

Bailey Nurseries, which first introduced the reblooming hydrangea a decade ago, says the new identity will feature a more contemporary look to appeal to current and future gardeners.

Read More
Trays move on an overhead conveyor to the end of the production line, where workers carefully pack the cleaned, sized, graded, counted and sorted Calla tubers

November 29, 2016

Texas Judge Halts Overtime Rule; Here’s What It Means F…

According to Craig Regelbrugge at AmericanHort, the injunction against the overtime rule is welcome news for horticulture.

Read More

November 29, 2016

How The Industry Is Ensuring Consumer Success With Plan…

Greenhouse Grower RETAILING reached out to growers and suppliers for their ideas on how to attract and keep new plant customers. Here's what they had to say about ensuring gardening success.

Read More

November 29, 2016

Heroes To Hives Seeks Veterans For Beekeeping Training

Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.

Read More
Silver Bullet Heaters (Heat Star By Enerco) Feature

November 28, 2016

The Latest In Greenhouse Heating And Cooling Products

New developments in heating, cooling, ventilation, and humidity control technology are designed to help you manage your greenhouse environment more efficiently. Check out some of the latest offerings from leading manufacturers.

Read More
prince-tut-cyperus-grass-feature

November 28, 2016

Growing Tips For ‘Prince Tut’ Cyperus Grass

'Prince Tut’ from Proven Winners’ Graceful Grasses collection is versatile, working well in all container sizes with its columnar habit and dense canopy and filling out well in the landscape.

Read More
[gravityform id="35" title="false" description="false"]