Silver Vase Not The Only ‘Blue Orchid’ Producer

'Blue Diamond' orchid

Silver Vase is to the Mystiques as Plainview Growers is to Colorfuze Orchids.

That’s right: The New Jersey grower is also producing three orchid varieties with the dye-infusion technique. Plainview’s dye-infused orchids, known as Colorfuze, are ‘Blue Diamond,’ ‘Purple Fusion’ and ‘Lavender Mist.’

Silver Vase made the big splash when it launched the Mystiques – Blue, Purple and Lavender – at last year’s Tropical Plant Industry Exhibition (TPIE). But Plainview launched its line last year, as well, and is licensed to use the dye technique by the same company as Silver Vase.

“There will be times we run into [Silver Vase] but there’s plenty of opportunity,” says Arie Van Vugt, Plainview’s president. “This is a big country. Keeping the dye-infused orchids at a minimum of two producers in the U.S. allows us to be able to maintain a price. It’s really a $29.99 product. If you go over $29.99, you may start losing sales.”

Plainview’s experience with its Colorfuze orchids has been similar to Silver Vase’s in some ways. One similarity between the two is that both growers realized sometime after launch that consumers should be told the orchids don’t keep their color if they rebloom.

“Originally, we never said on tags that these were infused orchid,” says Tom Van Vugt, Plainview’s vice president of sales. “We received two or three phone calls from consumers complaining. So we’ve put a message on the back of our tags that indicates it’s a dyed orchid and it reblooms white.”

‘Blue Diamond’ and ‘Lavender Mist’ both rebloom white. ‘Purple Fusion’ is created with a variety that’s originally purple.

“I do think it needs to be spelled out to the consumer (that it reblooms differently),” Arie says. “At least it’s there as a disclaimer now. But believe me, maybe 1 percent of consumers will get it back flowering anyway.”

Although Colorfuze is relatively new to Plainview, orchids have been part of Plainview’s assortment for about four years. Pure Beauty Orchids is Plainview’s established line, and Colorfuze is grouped into the Pure Beauty Orchids brand.

“We’re used to your standard baskets, flats, mums and poinsettias,” Tom says. “We’re producing plugs and liners, as well, but compared to those (items), the orchids put us into a totally different industry. Going from regular annuals to Phalaenopsis was a big deal. To get this involved with (dye infused orchids) is also a big deal.”

Learn more about Plainview Growers, Pure Beauty Orchids and Colorfuze Orchids at PlainviewGrowers.com.

Leave a Reply

6 comments on “Silver Vase Not The Only ‘Blue Orchid’ Producer

  1. Last year we bought over 450 Blue Mystique orchids, and sold them thru Valentines day. We even had a TV ad featuring them, which we sent on to Silver Vase. They loved the commercial…then cut off our supply so they could sell to Lowes and Home Depot here. I emailed them that they had no integrity,treating customers that way. Now, they will not sell me anything. What is the feasibility of getting a good supply of Colorfuze orchids from you by the end of Jan thru Feb 14? You are 500 miles further away from us than Miami…can you arrange shipping to us? Will the cost of freight make this impractical? Would you like to see our commercial?

  2. I seen this in europe it didn't think they were that cool and there more people out there that canget their orchids to bloom than you think!

  3. Hello Im wanting to get married towards the end of next year, and would really love to have blue diamond orchids, how and where could i get some?

  4. How sad a grower states 1% will get the phal to rebloom. I have several orchids that rebloom and keep adding to my collection. It took experimenting and learning but most rebloom. I bought a phal for my son new at taking care of plants, 6 years and still reblooming. I guess his estimate of 1% are able to get a plant to rebloom is good for the grower so people keep rebuying but the time will come that the buyer will stop buying if they can't get the plant to rebloom, thinking they don't have a green thumb with this plant and move on to something else I love the blue flowers didn't know they would return to white, I probably wouldn't have bought it, felt it was a trick. Much rather have two plants than one blue plant that will bloom blue once. I wouldn't buy a pure orchid or color fuzz orchid again why support a company who just wants my money any way it can get it. I would rather get an orchid and lot's of help from the company to get it to rebloom so I can buy more orchids to add to my collection or tell me how I can get the orchid to rebloom blue and let me experiment with learning how to achieve that look.

Latest Stories
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resor…

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Ever Bloom Robot Sprayer feature

January 23, 2017

New Automation Systems Improve Spraying and Harvesting

In response to increasing regulations on labor, Ever-Bloom Inc. decided to invest in new automation technology that also dramatically improves efficiency.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Result…

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials…

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Workplace Trends

January 20, 2017

10 Trends Predicted to Impact the Workplace in 2017

Here are 10 workplace trends that Forbes contributor Dan Schawbel predicts for 2017 that may change the way you do business in the future

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Bouldin and Lawson Precision Needle Seeder feature

January 19, 2017

How You Can Get More Precise With Your Seeder

Bouldin & Lawson’s Precision Needle Seeder is designed to improve accuracy when sowing small, difficult seeds.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More
EFTE Film

January 18, 2017

Looking at Glass or Polyethylene for Your New Structure…

Ethylene Tetrafluoroethylene, also known as EFTE, is a fluorine-based material that looks like a standard polyethylene greenhouse film but offers high light transmittance.

Read More
Nadia Sabeh, CEAC

January 18, 2017

Upcoming Seminars to Focus on Managing the Greenhouse E…

The seminars, which will also be accessible online, are presented by the University of Arizona’s Controlled Environment Agriculture Center.

Read More
Spring Meadow Nursery Fire

January 17, 2017

Two Major Growers Recovering and Rebuilding After Fires

The blazes occurred at Dan Schantz Farm and Greenhouses in Zionsville, PA, and Spring Meadow Nursery in Grand Haven, MI. Both companies say no employees were injured, and they plan to pull together and stay on schedule for the remainder of the year.

Read More
Dallas Johnson

January 17, 2017

Dallas Johnson Greenhouses Owner Passes Away at 78

Dallas G. Johnson, who started the company in 1985, is survived by his wife, Kay, and two children.

Read More
Joe Cimino, Sakata Seed America

January 17, 2017

Sakata Seed Names New Senior Sales Manager for Ornament…

Joe Cimino comes to Sakata with past experience at Sun Gro and Florexpo.

Read More
JinPin Flower Seedling Company partners

January 17, 2017

Ernst Benary Partners With Chinese Young Plant Grower o…

The partnership creates a new company called Jinpin Flower Seedling Company, which will focus on providing young plants to the rapidly growing Chinese bedding plant market.

Read More
PC-31 Transplanter (Visser)

January 17, 2017

Visser NA Rebrands as Bellpark Horticulture

The new name will equally represent not only Visser, but all of the brands Bellpark represents, including Mayer, Logitec Plus, and Drygair in North America.

Read More
Stephanie Whitehouse

January 17, 2017

Stephanie Whitehouse Takes Her Passion for Plants to Di…

Stephanie Whitehouse, who has spent the last seven years as the Sales and Marketing Director for Peace Tree Farm in Kintnersville, PA, recently joined Dickman Farms Greenhouse and Garden Center in Auburn, NY, as the company’s new Retail General Manager.

Read More

January 13, 2017

We Must Help Heal Our Nation, with Plants and Flowers […

No matter how you may feel — personally or professionally — about the outcome of the election, it’s likely that you realize our nation has some healing to do.

Read More