Silver Vase Not The Only ‘Blue Orchid’ Producer

'Blue Diamond' orchid

Silver Vase is to the Mystiques as Plainview Growers is to Colorfuze Orchids.

That’s right: The New Jersey grower is also producing three orchid varieties with the dye-infusion technique. Plainview’s dye-infused orchids, known as Colorfuze, are ‘Blue Diamond,’ ‘Purple Fusion’ and ‘Lavender Mist.’

Silver Vase made the big splash when it launched the Mystiques – Blue, Purple and Lavender – at last year’s Tropical Plant Industry Exhibition (TPIE). But Plainview launched its line last year, as well, and is licensed to use the dye technique by the same company as Silver Vase.

“There will be times we run into [Silver Vase] but there’s plenty of opportunity,” says Arie Van Vugt, Plainview’s president. “This is a big country. Keeping the dye-infused orchids at a minimum of two producers in the U.S. allows us to be able to maintain a price. It’s really a $29.99 product. If you go over $29.99, you may start losing sales.”

Plainview’s experience with its Colorfuze orchids has been similar to Silver Vase’s in some ways. One similarity between the two is that both growers realized sometime after launch that consumers should be told the orchids don’t keep their color if they rebloom.

“Originally, we never said on tags that these were infused orchid,” says Tom Van Vugt, Plainview’s vice president of sales. “We received two or three phone calls from consumers complaining. So we’ve put a message on the back of our tags that indicates it’s a dyed orchid and it reblooms white.”

‘Blue Diamond’ and ‘Lavender Mist’ both rebloom white. ‘Purple Fusion’ is created with a variety that’s originally purple.

“I do think it needs to be spelled out to the consumer (that it reblooms differently),” Arie says. “At least it’s there as a disclaimer now. But believe me, maybe 1 percent of consumers will get it back flowering anyway.”

Although Colorfuze is relatively new to Plainview, orchids have been part of Plainview’s assortment for about four years. Pure Beauty Orchids is Plainview’s established line, and Colorfuze is grouped into the Pure Beauty Orchids brand.

“We’re used to your standard baskets, flats, mums and poinsettias,” Tom says. “We’re producing plugs and liners, as well, but compared to those (items), the orchids put us into a totally different industry. Going from regular annuals to Phalaenopsis was a big deal. To get this involved with (dye infused orchids) is also a big deal.”

Learn more about Plainview Growers, Pure Beauty Orchids and Colorfuze Orchids at PlainviewGrowers.com.

Leave a Reply

6 comments on “Silver Vase Not The Only ‘Blue Orchid’ Producer

  1. Last year we bought over 450 Blue Mystique orchids, and sold them thru Valentines day. We even had a TV ad featuring them, which we sent on to Silver Vase. They loved the commercial…then cut off our supply so they could sell to Lowes and Home Depot here. I emailed them that they had no integrity,treating customers that way. Now, they will not sell me anything. What is the feasibility of getting a good supply of Colorfuze orchids from you by the end of Jan thru Feb 14? You are 500 miles further away from us than Miami…can you arrange shipping to us? Will the cost of freight make this impractical? Would you like to see our commercial?

  2. I seen this in europe it didn't think they were that cool and there more people out there that canget their orchids to bloom than you think!

  3. Hello Im wanting to get married towards the end of next year, and would really love to have blue diamond orchids, how and where could i get some?

  4. How sad a grower states 1% will get the phal to rebloom. I have several orchids that rebloom and keep adding to my collection. It took experimenting and learning but most rebloom. I bought a phal for my son new at taking care of plants, 6 years and still reblooming. I guess his estimate of 1% are able to get a plant to rebloom is good for the grower so people keep rebuying but the time will come that the buyer will stop buying if they can't get the plant to rebloom, thinking they don't have a green thumb with this plant and move on to something else I love the blue flowers didn't know they would return to white, I probably wouldn't have bought it, felt it was a trick. Much rather have two plants than one blue plant that will bloom blue once. I wouldn't buy a pure orchid or color fuzz orchid again why support a company who just wants my money any way it can get it. I would rather get an orchid and lot's of help from the company to get it to rebloom so I can buy more orchids to add to my collection or tell me how I can get the orchid to rebloom blue and let me experiment with learning how to achieve that look.

Latest Stories

September 26, 2016

How Even An Overworked Plant Retailer Can Predict Consu…

Years ago, I read an article about Pottery Barn and the women who were making it a success. It was eye-opening to realize that a glossy, national chain like Pottery Barn used to buy products in a similar way garden retailers do. There was one section of that article that really caught my imagination. It was the profile of Celia Tejada, the woman who moved Pottery Barn from buying products from outside vendors to designing their own products. When Tejada joined Pottery Barn, she instructed her entire staff to begin keeping an eye out for things they liked, no matter how minor. So if they were at a restaurant with friends, or walking along a street and something caught their eye, they were to either buy it or photograph it and place it in a room set aside for these kinds of inspiration. When it came time to select themes for the […]

Read More
urban-outfitters-logo-feature

September 26, 2016

Terrain’s Parent Company Breaks Impass For Waterl…

There’s been a development in the stalled plans for a new Terrain garden store from Urban Outfitters on the former Waterloo Gardens location. In a letter to Easton Township, PA, officials, Urban Outfitters’ Chief Development Officer J. David Ziel says the company is removing a key element that had met strong resistance from the community around Devon Yards, its term for the development plan on the former Waterloo Gardens site. Devon Yards will no longer include a four-story apartment building in its “lifestyle center” project, Ziel wrote. But it will still include its third Terrain store, a large format Anthropologie, and several eateries. The planned apartment building had created friction with local residents, Mainline Media News reported back in April. While residents welcomed the retail aspects of the plan, they felt a large apartment building would change the character of the community. The developer who will work on the project, […]

Read More
Orius_June 2015

September 25, 2016

Peace Tree Farm Hosting Biocontrols Event In October

“Advanced Greenhouse Biocontrols for Ornamental and Vegetable Producers” will feature advice from biocontrol authorities Lloyd Traven and Suzanne Wainwright-Evans.

Read More
sbi-software-triumph

September 25, 2016

Greenhouse Software Suppliers Offering A Range Of New S…

Want to know what some of the leading software suppliers are doing to address the ever-evolving needs of their greenhouse customers? Here’s a brief update.

Read More
cannabis-lighting

September 24, 2016

4 Tips On Picking The Best Lighting System For Cannabis…

From energy use to maintenance, here are some suggestions from one expert on how to ID the best lighting system for your greenhouse.

Read More

September 24, 2016

Plantarium 2016 Honors Winning Novelty Varieties

Novelties at Plantarium 2016 were judged by an expert committee from the Royal Boskoop Horticultural Society.

Read More
steve-larson-bayer

September 23, 2016

Bayer Continues Its Shift Into The Ornamentals Market

The company has announced its 12 distributor partners, and also recently named Steve Larson — formerly with Color Spot Nurseries — as its ornamental specialist.

Read More
mukgenia-nova-flame-terra-nova-nurseries-feature

September 23, 2016

Growers Offer Advice On How To Grow Mukgenia ‘Nova Flam…

‘Nova Flame’ is best brought in as a summer or fall crop and bulked over the winter.

Read More
Employees separate the plants by stem count, bud development and height. “This process allows us to respond more quickly to specific requests from customers,” Van Wingerden says

September 22, 2016

AmericanHort Hosting Webinar On Overtime Rule Complianc…

The webinar takes place on Thursday, Sept. 29. AmericanHort is also throwing its support behind the Overtime Reform and Enhancement Act.

Read More

September 22, 2016

Peat Moss Supplies Look To Be Down In 2016

The annual harvest update from the Canadian Sphagnum Peat Moss Association calls for below-average numbers in several major production areas.

Read More
deutzia-yuki-snowflake

September 22, 2016

Allan Armitage Suggests Plants That “Even My Neig…

When the urge to garden strikes, every homeowner needs a few plants like these for their yard.

Read More
customer-base

September 21, 2016

6 Creative Ways To Expand Your Business

Marketing experts offer tips to help you catch the attention of new customers and grow your business.

Read More

September 21, 2016

Floriculture Industry Working To Solve The Whitefly Pro…

This summer, the floriculture industry has been faced with a dangerous new development — the detection of the Q-Biotype whitefly (Bemisia tabaci) in outdoor landscapes. It’s the first time that the Q-Biotype has been found in the U.S., outside of a greenhouse or wholesale nursery, since the pest was first detected on an ornamental plant in an Arizona greenhouse in December 2004. This year in Florida, there have been 47 detections of the Q since April, in retail nurseries and residential landscapes in 10 counties in Florida, from Miami-Dade to Duval County, primarily on hibiscus. Other hosts involved are crossandra, eggplant transplants, lantana, ficus, and porter weed. The detections have been in 17 retail nurseries, eight wholesale nurseries, 10 residential landscapes, and two agricultural fields. Other states have reported Q-Biotype detections this year, as well. The discovery of Q-Biotype whitefly in the landscape is troubling for the entire ornamentals industry, […]

Read More
led-toplighting-from-erik-runkle

September 21, 2016

How To Determine The Economic Viability Of LED Lighting

You can decide whether LED lighting is right for your operation by considering seven important factors that impact return on investment.

Read More
Starcom Plant Partner Enterprise

September 21, 2016

Greenhouse Growers Tackling Software Needs Head-On

Whether by working with proven technology experts or developing their own systems, many growers are looking to update their business software to allow for inventory management, streamlined production, and more.

Read More
perennial-plant-association

September 21, 2016

Perennial Plant Association Southern Symposium Takes Pl…

The symposium is a chance for growers and horticulturists to learn how to better navigate the challenges of extreme weather conditions, while still creating beautiful landscapes.

Read More
OSU ATI Greenhouse

September 21, 2016

Your Support Is Essential For Current And Future Studen…

September is back to school time, and that means renewed opportunity to support the young people who are electing to pursue careers in horticulture. I continue to hear from growers of all sizes, from all over the country, that there just are not enough qualified graduates of two- or four-year horticulture programs. We also need to be active in promoting careers in horticulture to those who are not aware of the opportunities available. There have been some great success stories in this area recently. At University of Florida (UF) last fall, Anna Ball and Dr. Marvin Miller of Ball Horticultural Co. joined UF’s Dr. David Clark in an introductory environmental horticulture couse that’s open to any major. After the class, the line of students waiting to talk with Ball, Miller, and Clark was out the door. It is so important, Ball says, for each of us, individually and collectively to […]

Read More
Workers

September 20, 2016

How California’s New Overtime Law Will Affect Greenhous…

Some growers say they will have to make hard decisions about worker benefits or the crops they grow. One thing is certain: the need to automate is now more critical than ever.

Read More
[gravityform id="35" title="false" description="false"]