Silver Vase Not The Only ‘Blue Orchid’ Producer

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'Blue Diamond' orchid

Silver Vase is to the Mystiques as Plainview Growers is to Colorfuze Orchids.

That’s right: The New Jersey grower is also producing three orchid varieties with the dye-infusion technique. Plainview’s dye-infused orchids, known as Colorfuze, are ‘Blue Diamond,’ ‘Purple Fusion’ and ‘Lavender Mist.’

Silver Vase made the big splash when it launched the Mystiques – Blue, Purple and Lavender – at last year’s Tropical Plant Industry Exhibition (TPIE). But Plainview launched its line last year, as well, and is licensed to use the dye technique by the same company as Silver Vase.

“There will be times we run into [Silver Vase] but there’s plenty of opportunity,” says Arie Van Vugt, Plainview’s president. “This is a big country. Keeping the dye-infused orchids at a minimum of two producers in the U.S. allows us to be able to maintain a price. It’s really a $29.99 product. If you go over $29.99, you may start losing sales.”

Plainview’s experience with its Colorfuze orchids has been similar to Silver Vase’s in some ways. One similarity between the two is that both growers realized sometime after launch that consumers should be told the orchids don’t keep their color if they rebloom.

“Originally, we never said on tags that these were infused orchid,” says Tom Van Vugt, Plainview’s vice president of sales. “We received two or three phone calls from consumers complaining. So we’ve put a message on the back of our tags that indicates it’s a dyed orchid and it reblooms white.”

‘Blue Diamond’ and ‘Lavender Mist’ both rebloom white. ‘Purple Fusion’ is created with a variety that’s originally purple.

“I do think it needs to be spelled out to the consumer (that it reblooms differently),” Arie says. “At least it’s there as a disclaimer now. But believe me, maybe 1 percent of consumers will get it back flowering anyway.”

Although Colorfuze is relatively new to Plainview, orchids have been part of Plainview’s assortment for about four years. Pure Beauty Orchids is Plainview’s established line, and Colorfuze is grouped into the Pure Beauty Orchids brand.

“We’re used to your standard baskets, flats, mums and poinsettias,” Tom says. “We’re producing plugs and liners, as well, but compared to those (items), the orchids put us into a totally different industry. Going from regular annuals to Phalaenopsis was a big deal. To get this involved with (dye infused orchids) is also a big deal.”

Learn more about Plainview Growers, Pure Beauty Orchids and Colorfuze Orchids at PlainviewGrowers.com.

Kevin Yanik is the former managing editor of Greenhouse Grower.
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    5 comments on “Silver Vase Not The Only ‘Blue Orchid’ Producer

    1. Rich Sacher

      Last year we bought over 450 Blue Mystique orchids, and sold them thru Valentines day. We even had a TV ad featuring them, which we sent on to Silver Vase. They loved the commercial…then cut off our supply so they could sell to Lowes and Home Depot here. I emailed them that they had no integrity,treating customers that way. Now, they will not sell me anything. What is the feasibility of getting a good supply of Colorfuze orchids from you by the end of Jan thru Feb 14? You are 500 miles further away from us than Miami…can you arrange shipping to us? Will the cost of freight make this impractical? Would you like to see our commercial?

    2. Bonnie

      I seen this in europe it didn't think they were that cool and there more people out there that canget their orchids to bloom than you think!

    3. bianca

      Hello Im wanting to get married towards the end of next year, and would really love to have blue diamond orchids, how and where could i get some?

    4. Lisa

      How sad a grower states 1% will get the phal to rebloom. I have several orchids that rebloom and keep adding to my collection. It took experimenting and learning but most rebloom. I bought a phal for my son new at taking care of plants, 6 years and still reblooming. I guess his estimate of 1% are able to get a plant to rebloom is good for the grower so people keep rebuying but the time will come that the buyer will stop buying if they can't get the plant to rebloom, thinking they don't have a green thumb with this plant and move on to something else I love the blue flowers didn't know they would return to white, I probably wouldn't have bought it, felt it was a trick. Much rather have two plants than one blue plant that will bloom blue once. I wouldn't buy a pure orchid or color fuzz orchid again why support a company who just wants my money any way it can get it. I would rather get an orchid and lot's of help from the company to get it to rebloom so I can buy more orchids to add to my collection or tell me how I can get the orchid to rebloom blue and let me experiment with learning how to achieve that look.