Taking Care Of Business

One size or approach doesn’t fit all. As a publisher or specialized content provider, one of our biggest challenges is to meet the diverse needs of our readers — the wide range of growers who make up the commercial floriculture industry.

In addition to delivering well-rounded issues each month, we are gaining more experience in the digital realm developing our Web site and weekly e-newsletter, BenchRunner. Many of you say you like getting the weekly news tidbits in addition to the magazine.

We’ve also experimented with hosting in-person activities, like industry luncheons and the Your Turn To Grow series of regional seminars, which refreshed growers on production basics and brought them up to date on pH management, media testing and crop protection.

This year we’ve been working on something completely new for the owners and top decision makers of the largest growing operations called Greenhouse Xchange. From Oct. 15-18, we’ll be hosting 21 of our Top 100 Growers at a resort in Scottsdale, Ariz., and facilitating strategic meetings with up to 15 suppliers of their choice. These meetings will be held one-on-one in private suites and completely confidential. (No editors will be eavesdropping.)

While participating growers and vendors acknowledge they could hold these types of meetings on their own, the idea of being able to accomplish months worth of business in three days is extremely appealing. They’re also looking forward to networking with their peers during meals and receptions. Just think of the power of who is going to be in that dining room.

Our partners in this venture are Vertical Xchange in Minnesota. Formerly in the tradeshow management business, the founder launched this entrepeneurial concept to offer a focused, intimate and efficient alternative to a traditional tradeshow. Vertical Xchange has worked with publishers in diverse industries ranging from power sports equipment to paper manufacturing and food engineering. We’re excited to be the first to bring this to our industry and the first to do this at Meister Media Worldwide. We’ll be paving the way for other specialty agriculture markets.

We made sure the event would be grower driven and conducted exploratory interviews to assess interest and support. Once growers committed, we conducted more extensive interviews to assess needs and interests for profiles. These needs and interests led to which vendors would be invited to participate and how many in each product or service category. Growers then decided which specific vendors they would like to meet with.

The most pressing needs are:
• Equipment and methods to save labor.
• Alternative fuel sources and ways to increase energy efficiency.
• Facility upgrades, retrofits and expansion plans.
• Any innovation that will reduce costs or enhance margins.

Although I’ve worked with most of these growers over the years on stories, it was nice to check in with them and have very candid discussions about their most pressing business issues and challenges. It really recharged me editorially and was also a great opportunity for our newer editors to get acquainted with these industry leaders.

Several of the growers are serving on an advisory board to guide the future of this event. Our goal is for all participants to go home with solutions that will boost their bottom lines and grow their business. If we can do that, it will be a success.

Leave a Reply

More From ...
Gaillardia x grandiflora 'Arizona Apricot'

February 25, 2015

National Garden Bureau Designates 2015 As Year Of The Gaillardia

Gaillardia, also known as the blanket flower, is a member of the sunflower family (Asteraceae) and a long-blooming pollinator plant. It is fitting that the National Garden Bureau has specified 2015 as The Year of the Gaillardia.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Annual Meeting Date

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
Evolvulus Blue My Mind

February 24, 2015

Blue Ribbon Bloomers For Greenhouse Production

Grow what consumers want! Surveys show that blue is one of the top preferred colors of today’s consumers. Here are twelve top recommended blue-flowering Proven Winners annuals and perennials to suit your spring production cycle.

Read More
Latest Stories
Gaillardia x grandiflora 'Arizona Apricot'

February 25, 2015

National Garden Bureau Designates 2015 As Year Of The G…

Gaillardia, also known as the blanket flower, is a member of the sunflower family (Asteraceae) and a long-blooming pollinator plant. It is fitting that the National Garden Bureau has specified 2015 as The Year of the Gaillardia.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Ann…

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
Evolvulus Blue My Mind

February 24, 2015

Blue Ribbon Bloomers For Greenhouse Production

Grow what consumers want! Surveys show that blue is one of the top preferred colors of today’s consumers. Here are twelve top recommended blue-flowering Proven Winners annuals and perennials to suit your spring production cycle.

Read More
myers industries Lawn and Garden Logo

February 24, 2015

Myers Industries, Inc. Lawn And Garden Business Sold, N…

The management of Myers Lawn and Garden Group, along with Wingate Partners V, L.P. have recently acquired the Myers Industries, Inc. Lawn and Garden business. The new company is named The HC Companies, and will continue as a North American leading provider of horticulture containers supplying the greenhouse, nursery and retail markets.

Read More
Outfitting Your Greenhouse

February 24, 2015

Save Energy With The Right Greenhouse Glazing

The glazing you choose can make a big difference in your energy bill and the uniformity of your crops.

Read More
Rough Brothers aeroponic greenhouse project

February 24, 2015

Rough Brothers Takes A Hands-On Approach To Several Pro…

Two projects Rough Brothers worked on for Altman plants in Giddings, Texas, and Scissortail Farms in Tulsa County, Okla., show that pre-planning on the grower's part opens the way for a smooth-running expansion project.

Read More
Michigan State University Extension

February 24, 2015

Ethylene From Defective Greenhouse Heaters Damages Crop…

Malfunctioning greenhouse heaters can lead to crop damage from ethylene and carbon monoxide induced illness for workers. Michigan State University's Extension educators Tom Dudek and Randy Beaudry teach you how to recognize the symptoms and check greenhouse heaters to avoid the concern.

Read More
Stuppy Greenhouse Manufacturing's Rainbow Super Structure

February 23, 2015

Stuppy Greenhouse Manufacturing Says Every Customer’s G…

Well-suited greenhouses that function efficiently for customers arise from involving them in the design process from start to finish. Stuppy Greenhouse Manufacturing put this philosophy on a greenhouse design for a wholesale grower looking to expand his annuals operation. The grower's needs were simple, yet daunting: design a greenhouse that delivers the perfect growing environment, but keep maintenance and operating costs low.

Read More
Havest Automation Robot

February 18, 2015

Robots Grab Hold Of Growers’ Material Handling Needs

Harvest Automation’s HV-100 robots automate one of the hardest, most labor-intensive jobs at growing operations – plant spacing. With more technology coming, investing in robots could become even more realistic for growers of all sizes.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More

February 18, 2015

California Spring Trials Sneak Peek: New Annuals For 20…

If you're like us and you can't wait until the 2015 California Spring Trials to see some of the new genetics that will be hitting the market in 2016, never fear. We contacted the breeders who will be displaying their new varieties in California in April, and they gave us a sneak peek. Check out our slideshow to see some of the new annuals making their debut to the trade this spring.

Read More
Athena Brazil Salvia 'Brazilian Purple'

February 18, 2015

ForemostCo And Athena Brazil Unite To Supply Unrooted P…

ForemostCo, Inc. and Athena Brazil have forged a working relationship to support each other in the unrooted perennial cuttings market for North America. The partnership, geared toward accommodating increasing demand for unrooted perennial cuttings in North America, adds diversity to a recently consolidated market.

Read More

February 17, 2015

Poinsettias Had Their Best Year In Many In 2014

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Growers were encouraged by high plant quality, enthusiastic shoppers and a stronger, less saturated market for poinsettias throughout the selling season. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish.

Read More

February 17, 2015

A New Look At Biological Control: Can Plants Affect The…

The success of a biological control program depends on a number of factors including quality of natural enemies, timing of release, release rates and environmental conditions. However, what is typically not taken into consideration is how plants can affect the performance of natural enemies, including attack rate and searching ability. Biological control agents work hard to protect plants, but plants have ways to help themselves, too.

Read More
american-hort-logo

February 17, 2015

AmericanHort Announces New Board Members

AmericanHort recently announced the election of new officers and members to the board of directors. Each will assume their positions on the board during Cultivate’15, July 11 to 14 in Columbus, Ohio.

Read More
All American Selections

February 17, 2015

All-America Selections Elects New Officers, Names New J…

While meeting during the Flower and Vegetable Seed Conference in Tampa, Fla., hosted by the American Seed Trade Association, All-America Selections elected new officers for a two-year term. Read on to learn about the new officers, as well as all of the new judges that were added in 2014.

Read More
Geranium x cantabrigiense 'Biokovo'

February 17, 2015

Geranium Hybrid ‘Biokovo’ Dubbed 2015 Peren…

Geranium xcantabrigiense ‘Biokovo,' a naturally occurring hybrid of G. dalmaticum and G. macrorrhizum, is the Perennial Plant Association's top pick for 2015 Perennial of the Year. Learn why this tough, landscape geranium took home the prize.

Read More

February 12, 2015

GROW Perspective: What Is It You Do Again?

The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.

Read More