Yoder Brothers Has A New Name

Yoder Brothers Has A New Name

Yoder Brothers, which has served our industry for more than 85 years, will officially become Aris Inc. on July 1. The new holding company, Aris, will continue to operate Yoder Brothers’ three business units: Green Leaf Plants for all starter and prefinished products plants; Keepsake Plants for finished potted plants and Aris Horticultural Services for selling its own plants and those of other top young plant suppliers.

“We continue to provide the same services and products our customers have come to rely on,” says Bill Rasbach, president and CEO of Aris. “All that has really changed is the company name. Although the mum and aster genetics have been sold, we still know mums and we still offer them for sale, along with our other product lines.”

Aris is appropriate for Yoder Brothers’ offerings because it’s the Latin word for “green.” Aris Horticultural Services is actually the parent company name. The Yoder Brothers brand name was sold with the mums and aster product lines late last year to Syngenta, but Rasbach expects the brand name’s legacy to carry over to Aris.

“Yoder, in the past, was the largest sales group for mums and asters in the marketplace,” he says. “We’re still the largest sales force for that activity. The people here are still the same, and the knowledge base is still here.”

The three business units will, however, have their own websites, offering customers information on all product lines, including availabilities, cultural guides and technical support.

“As we move forward, we’re going to focus our business on Keepsake Plants and Green Leaf,” Rasbach says. “In regard to the finish products business, there’s a lot of consolidation going on at the retail and grower levels. On top of that, the internet and the clubs are becoming more important players.”

As that goes on, Rasbach says potted plants will become a smaller part of the market. Cut flowers, meanwhile, will take up a larger share of it.

“We see some fundamental changes going on in the demand side,” he says. “I also think you’re going to see more products for a narrower time of year with as low an energy input as possible. That’s the future, and from the Keepsake standpoint, we’ll try to supply markets from that regime.”

Leave a Reply

16 comments on “Yoder Brothers Has A New Name

  1. I have followed Yoder Bros. for many years…starting in 1975…things change I’m sure you are excited…why shoulden’t you be. It’s a new fresh start, it’s a new time, we all must be progressive thinkers in this industry, when we fail to be progressive thinkers we find ourselves in a rut. Those who fail to this never realize their full potential. Thanks for all of the good years as Yoder Brothers and we all will look forward to the future.

    Greg Newton

  2. Bill Rasbach is a genius and well liked in the industry. They also have John Freil, one of the top horticulturists in the industry and Ellen Talmage, what a team!

  3. I hope they treat their hourly employees better. Yoder Brother Pendleton was a nightmare to work at. It was like a slave camp. That had to be the poorest run plant in the country!!!!

  4. Sirs I am a retired Greenhouse Owner. I purchased cuttinge or Greenhouse Chrysanthemume from Yoder Brothers for 18 years. I am establishing a Flower Garden and would love to order up to 100 Cuttinhs of Flower varieties for August and September flowering out doors. I know they are not hardy!
    I am a retired Grower Teacher. This would make a dream come true.

  5. I have followed Yoder Bros. for many years…starting in 1975…things change I’m sure you are excited…why shoulden’t you be. It’s a new fresh start, it’s a new time, we all must be progressive thinkers in this industry, when we fail to be progressive thinkers we find ourselves in a rut. Those who fail to this never realize their full potential. Thanks for all of the good years as Yoder Brothers and we all will look forward to the future.

    Greg Newton

  6. Bill Rasbach is a genius and well liked in the industry. They also have John Freil, one of the top horticulturists in the industry and Ellen Talmage, what a team!

  7. I hope they treat their hourly employees better. Yoder Brother Pendleton was a nightmare to work at. It was like a slave camp. That had to be the poorest run plant in the country!!!!

  8. Sirs I am a retired Greenhouse Owner. I purchased cuttinge or Greenhouse Chrysanthemume from Yoder Brothers for 18 years. I am establishing a Flower Garden and would love to order up to 100 Cuttinhs of Flower varieties for August and September flowering out doors. I know they are not hardy!
    I am a retired Grower Teacher. This would make a dream come true.

  9. I'M WITH THE PINE ISLAND GARDEN CLUB, FIELD TRIPS, AND WOULD LIKE TO FIND OUT IF YOU EVER SCHEDULE FIELD TRIPS AT YOUR FACILITY. WE WOULD HAVE BETWEEN 25 AND 50 GARDENERS. THANKS K HECKSHER

  10. 637088 Hello. My name is Luz Valantin, I used to work for Yoder Brothers in Alba , Fla in 1981. I would like to get in contact with Human Resource Department if posible about my 401K account. I have left Florida since 1989. Live now in Puerto Rico. Can you please provide me with the information requested. Thanks and have a great day! Luz

  11. 36-40 yrs ago I bought football mum rooted plants to grow for All Saints day. Do you still offer these plants, what is the less I can buy, and the price. Thanks

More From ...
Gaillardia x grandiflora 'Arizona Apricot'

February 25, 2015

National Garden Bureau Designates 2015 As Year Of The Gaillardia

Gaillardia, also known as the blanket flower, is a member of the sunflower family (Asteraceae) and a long-blooming pollinator plant. It is fitting that the National Garden Bureau has specified 2015 as The Year of the Gaillardia.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Annual Meeting Date

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
Evolvulus Blue My Mind

February 24, 2015

Blue Ribbon Bloomers For Greenhouse Production

Grow what consumers want! Surveys show that blue is one of the top preferred colors of today’s consumers. Here are twelve top recommended blue-flowering Proven Winners annuals and perennials to suit your spring production cycle.

Read More
Latest Stories
Gaillardia x grandiflora 'Arizona Apricot'

February 25, 2015

National Garden Bureau Designates 2015 As Year Of The G…

Gaillardia, also known as the blanket flower, is a member of the sunflower family (Asteraceae) and a long-blooming pollinator plant. It is fitting that the National Garden Bureau has specified 2015 as The Year of the Gaillardia.

Read More
IPPS Sharing Plant Production Knowledge Globally Logo

February 25, 2015

International Plant Propagators Western Region Sets Ann…

The annual meet for the International Plant Propagators' Society (IPPS) Western Region has been set for this September. It will take place September 23 to 26 in Modesto, Calif., and will include learning sessions, tours to local nurseries, a research poster display and poster presentations, various networking opportunities and an awards banquet to close the event.

Read More
Evolvulus Blue My Mind

February 24, 2015

Blue Ribbon Bloomers For Greenhouse Production

Grow what consumers want! Surveys show that blue is one of the top preferred colors of today’s consumers. Here are twelve top recommended blue-flowering Proven Winners annuals and perennials to suit your spring production cycle.

Read More
myers industries Lawn and Garden Logo

February 24, 2015

Myers Industries, Inc. Lawn And Garden Business Sold, N…

The management of Myers Lawn and Garden Group, along with Wingate Partners V, L.P. have recently acquired the Myers Industries, Inc. Lawn and Garden business. The new company is named The HC Companies, and will continue as a North American leading provider of horticulture containers supplying the greenhouse, nursery and retail markets.

Read More
Outfitting Your Greenhouse

February 24, 2015

Save Energy With The Right Greenhouse Glazing

The glazing you choose can make a big difference in your energy bill and the uniformity of your crops.

Read More
Rough Brothers aeroponic greenhouse project

February 24, 2015

Rough Brothers Takes A Hands-On Approach To Several Pro…

Two projects Rough Brothers worked on for Altman plants in Giddings, Texas, and Scissortail Farms in Tulsa County, Okla., show that pre-planning on the grower's part opens the way for a smooth-running expansion project.

Read More
Michigan State University Extension

February 24, 2015

Ethylene From Defective Greenhouse Heaters Damages Crop…

Malfunctioning greenhouse heaters can lead to crop damage from ethylene and carbon monoxide induced illness for workers. Michigan State University's Extension educators Tom Dudek and Randy Beaudry teach you how to recognize the symptoms and check greenhouse heaters to avoid the concern.

Read More
Stuppy Greenhouse Manufacturing's Rainbow Super Structure

February 23, 2015

Stuppy Greenhouse Manufacturing Says Every Customer’s G…

Well-suited greenhouses that function efficiently for customers arise from involving them in the design process from start to finish. Stuppy Greenhouse Manufacturing put this philosophy on a greenhouse design for a wholesale grower looking to expand his annuals operation. The grower's needs were simple, yet daunting: design a greenhouse that delivers the perfect growing environment, but keep maintenance and operating costs low.

Read More
Havest Automation Robot

February 18, 2015

Robots Grab Hold Of Growers’ Material Handling Needs

Harvest Automation’s HV-100 robots automate one of the hardest, most labor-intensive jobs at growing operations – plant spacing. With more technology coming, investing in robots could become even more realistic for growers of all sizes.

Read More

February 18, 2015

Range Of Nursery Inspections To Protect Patented Plants…

Plant patents are under protection, and breeders are fighting for their rights to keep growers from illegally propagating protected varieties. It's something you don't want to take a chance on, because the risk is far higher than the reward. More than 300 inspections were carried out last year from New York to British Columbia and from Ontario to Florida to protect plant patents, Plant Breeders’ Rights (PBR) and branded programs.

Read More

February 18, 2015

California Spring Trials Sneak Peek: New Annuals For 20…

If you're like us and you can't wait until the 2015 California Spring Trials to see some of the new genetics that will be hitting the market in 2016, never fear. We contacted the breeders who will be displaying their new varieties in California in April, and they gave us a sneak peek. Check out our slideshow to see some of the new annuals making their debut to the trade this spring.

Read More
Athena Brazil Salvia 'Brazilian Purple'

February 18, 2015

ForemostCo And Athena Brazil Unite To Supply Unrooted P…

ForemostCo, Inc. and Athena Brazil have forged a working relationship to support each other in the unrooted perennial cuttings market for North America. The partnership, geared toward accommodating increasing demand for unrooted perennial cuttings in North America, adds diversity to a recently consolidated market.

Read More

February 17, 2015

Poinsettias Had Their Best Year In Many In 2014

Poinsettia growers report a strong year in 2014, thanks to a few conditions. Growers were encouraged by high plant quality, enthusiastic shoppers and a stronger, less saturated market for poinsettias throughout the selling season. Seasonal cold at just the right time put consumers in a festive mood to buy early and often, and with no big snowstorms to hold up shipments and a reduction of supply available in the market, the season was strong from start to finish.

Read More

February 17, 2015

A New Look At Biological Control: Can Plants Affect The…

The success of a biological control program depends on a number of factors including quality of natural enemies, timing of release, release rates and environmental conditions. However, what is typically not taken into consideration is how plants can affect the performance of natural enemies, including attack rate and searching ability. Biological control agents work hard to protect plants, but plants have ways to help themselves, too.

Read More
american-hort-logo

February 17, 2015

AmericanHort Announces New Board Members

AmericanHort recently announced the election of new officers and members to the board of directors. Each will assume their positions on the board during Cultivate’15, July 11 to 14 in Columbus, Ohio.

Read More
All American Selections

February 17, 2015

All-America Selections Elects New Officers, Names New J…

While meeting during the Flower and Vegetable Seed Conference in Tampa, Fla., hosted by the American Seed Trade Association, All-America Selections elected new officers for a two-year term. Read on to learn about the new officers, as well as all of the new judges that were added in 2014.

Read More
Geranium x cantabrigiense 'Biokovo'

February 17, 2015

Geranium Hybrid ‘Biokovo’ Dubbed 2015 Peren…

Geranium xcantabrigiense ‘Biokovo,' a naturally occurring hybrid of G. dalmaticum and G. macrorrhizum, is the Perennial Plant Association's top pick for 2015 Perennial of the Year. Learn why this tough, landscape geranium took home the prize.

Read More

February 12, 2015

GROW Perspective: What Is It You Do Again?

The industry is very good at talking about what we do and how we do it, but has almost completely lost touch with talking about why this work is important. As an industry, we need to promote our professions as vital to healthier living.

Read More