Yoder Brothers Has A New Name

Yoder Brothers Has A New Name

Yoder Brothers, which has served our industry for more than 85 years, will officially become Aris Inc. on July 1. The new holding company, Aris, will continue to operate Yoder Brothers’ three business units: Green Leaf Plants for all starter and prefinished products plants; Keepsake Plants for finished potted plants and Aris Horticultural Services for selling its own plants and those of other top young plant suppliers.

“We continue to provide the same services and products our customers have come to rely on,” says Bill Rasbach, president and CEO of Aris. “All that has really changed is the company name. Although the mum and aster genetics have been sold, we still know mums and we still offer them for sale, along with our other product lines.”

Aris is appropriate for Yoder Brothers’ offerings because it’s the Latin word for “green.” Aris Horticultural Services is actually the parent company name. The Yoder Brothers brand name was sold with the mums and aster product lines late last year to Syngenta, but Rasbach expects the brand name’s legacy to carry over to Aris.

“Yoder, in the past, was the largest sales group for mums and asters in the marketplace,” he says. “We’re still the largest sales force for that activity. The people here are still the same, and the knowledge base is still here.”

The three business units will, however, have their own websites, offering customers information on all product lines, including availabilities, cultural guides and technical support.

“As we move forward, we’re going to focus our business on Keepsake Plants and Green Leaf,” Rasbach says. “In regard to the finish products business, there’s a lot of consolidation going on at the retail and grower levels. On top of that, the internet and the clubs are becoming more important players.”

As that goes on, Rasbach says potted plants will become a smaller part of the market. Cut flowers, meanwhile, will take up a larger share of it.

“We see some fundamental changes going on in the demand side,” he says. “I also think you’re going to see more products for a narrower time of year with as low an energy input as possible. That’s the future, and from the Keepsake standpoint, we’ll try to supply markets from that regime.”

Leave a Reply

17 comments on “Yoder Brothers Has A New Name

  1. I have followed Yoder Bros. for many years…starting in 1975…things change I’m sure you are excited…why shoulden’t you be. It’s a new fresh start, it’s a new time, we all must be progressive thinkers in this industry, when we fail to be progressive thinkers we find ourselves in a rut. Those who fail to this never realize their full potential. Thanks for all of the good years as Yoder Brothers and we all will look forward to the future.

    Greg Newton

  2. Bill Rasbach is a genius and well liked in the industry. They also have John Freil, one of the top horticulturists in the industry and Ellen Talmage, what a team!

  3. I hope they treat their hourly employees better. Yoder Brother Pendleton was a nightmare to work at. It was like a slave camp. That had to be the poorest run plant in the country!!!!

  4. Sirs I am a retired Greenhouse Owner. I purchased cuttinge or Greenhouse Chrysanthemume from Yoder Brothers for 18 years. I am establishing a Flower Garden and would love to order up to 100 Cuttinhs of Flower varieties for August and September flowering out doors. I know they are not hardy!
    I am a retired Grower Teacher. This would make a dream come true.

  5. I have followed Yoder Bros. for many years…starting in 1975…things change I’m sure you are excited…why shoulden’t you be. It’s a new fresh start, it’s a new time, we all must be progressive thinkers in this industry, when we fail to be progressive thinkers we find ourselves in a rut. Those who fail to this never realize their full potential. Thanks for all of the good years as Yoder Brothers and we all will look forward to the future.

    Greg Newton

  6. Bill Rasbach is a genius and well liked in the industry. They also have John Freil, one of the top horticulturists in the industry and Ellen Talmage, what a team!

  7. I hope they treat their hourly employees better. Yoder Brother Pendleton was a nightmare to work at. It was like a slave camp. That had to be the poorest run plant in the country!!!!

  8. Sirs I am a retired Greenhouse Owner. I purchased cuttinge or Greenhouse Chrysanthemume from Yoder Brothers for 18 years. I am establishing a Flower Garden and would love to order up to 100 Cuttinhs of Flower varieties for August and September flowering out doors. I know they are not hardy!
    I am a retired Grower Teacher. This would make a dream come true.

  9. I'M WITH THE PINE ISLAND GARDEN CLUB, FIELD TRIPS, AND WOULD LIKE TO FIND OUT IF YOU EVER SCHEDULE FIELD TRIPS AT YOUR FACILITY. WE WOULD HAVE BETWEEN 25 AND 50 GARDENERS. THANKS K HECKSHER

  10. 637088 Hello. My name is Luz Valantin, I used to work for Yoder Brothers in Alba , Fla in 1981. I would like to get in contact with Human Resource Department if posible about my 401K account. I have left Florida since 1989. Live now in Puerto Rico. Can you please provide me with the information requested. Thanks and have a great day! Luz

  11. 36-40 yrs ago I bought football mum rooted plants to grow for All Saints day. Do you still offer these plants, what is the less I can buy, and the price. Thanks

  12. Where can I purchase a Tropical Hibiscus named Montego Wind (orange with magenta center)?? I saw Yoder on a photo and need help finding how to order this plant.

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