October 2, 2014
How To Measure The Success Of Your Digital Marketing
Take a look at these metrics in your digital marketing to see if you’re connecting with your audience or just adding to the clutter.
July 1, 2014
The Boston Red Sox Aren’t In The Yoga Business, But They Offer It. Why? [Opinion]
When you’re a manufacturer, retailer or service provider, trying something new with an open mind is almost mandatory these days, whether that be a new product, event or marketing, says contributing editor Sara Tambascio. And new is even better when people who don’t know your brand find out about it and like it.
March 10, 2014
The Social Media Share: How To Keep The Content Flowing
Keeping social media accounts stocked with good information can be a challenge. Here are some thoughts on how to find fresh, new content to share with your followers.
December 20, 2013
Content Marketing Success: The First Four Steps [Opinion]
Diving into Facebook, Twitter and search engine optimization requires a new set of skills, but also a new mindset. Here’s what Senior Editor Online Sara Tambascio sees working in content marketing.
December 2, 2013
The Future Of Automation: Q&A With John Van de Vegte, Vineland Research And Innovation Centre
Robotics research at Vineland Research and Automation Centre are taking a look forward to the future of robots in the greenhouse.
December 2, 2013
Tomorrow’s Greenhouse Techs Are In School STEM Programs Today
Science, technology, engineering and mathematics programs at the grade-school level are turning out more students familiar with engineering and computer technologies.
December 2, 2013
Future Greenhouse Automation Will Assist The Grower’s Expertise
This glimpse into the future is based on today’s rapidly evolving automation technologies.
September 17, 2013
10 Top Opportunities Growers Capitalized On This Spring
We asked greenhouse growers about the biggest opportunities they capitalized on this spring in our Spring Recap Survey. Here’s a rundown of the top 10 responses. 1. More vegetables and herbs. Whether it was tomatoes, peppers or other vegetables, growers were meeting the need for vegetable plants. “Understanding the edibles market a little better, we were able to meet demand on most crops,” said one respondent. “Tomato and pepper sales were very strong in our market.” Others noted strong organic vegetable and herb sales. 2. Hanging baskets. The do-it-for-me gardening item was a success for growers this year. One grower mentioned a hanging basket solution that solved another problem. “Grew an old-time hanging basket with begonias in substitution for impatiens,” the grower said. 3. More perennials. Some growers reported growing perennials for the first time this year, while others increased their volume produced. “Four-inch perennials demand was way up,” one grower […]
August 16, 2013
Impatiens Downy Mildew: 2013 And Beyond
Between warnings from garden writers and the national media and extensive signage at garden centers and retail outlets, the public was well aware of a problem with Impatiens walleriana this year. “Some people reported they couldn’t sell the Impatiens walleriana they grew because the press had been so alarming to gardeners that they weren’t purchasing them,” says Cornell’s Margery Daughtrey. Growers were also aware of possible problems with impatiens downy mildew and made adjustments to their production. From what Daughtrey observed in the market, the amount growers cut back on producing Impatiens walleriana varied quite a bit in 2013. Some box stores asked growers to produce them, and that was probably the main channel for their distribution this year, she says. Other growers cut back by 40 to 100 percent. “If they did not cut back extensively, some of them were left with plants that just didn’t sell,” she says. […]
June 24, 2013
Stacy’s Greenhouses Files For Bankruptcy
Stacy’s Inc. has filed for Chaper 11 bankruptcy protection in order to facilitate an upcoming sale. “The process is going forward the way we had hoped,” says Stacy’s President Tim Brindley. “The court has approved a working budget to keep everything moving forward through July 26, and we have another hearing soon to approve a budget through August.” With the company going through Chapter 11 proceedings, any sale will be an asset purchase rather than a sale of the company. The business will no longer carry the Stacy’s name. “We have been in negotiations with a potential buyer for several months, and have a signed asset purchase agreement in place,” Brindley says. “Everything has to be approved by the courts and there are a lot of steps that still have to take place, but the goal is to have the sale complete by the end of August. The sale of Stacy’s […]
May 28, 2013
Big Box Pricing Report: Mother’s Day Hanging Baskets And Annuals
Online store circulars offer a glimpse into the hot deals mass merchandisers are promoting to their customers. This May, annuals, perennials, edibles and shrubs were all over store circulars at Home Depot, Lowe’s and Walmart. Take a look into two weekends worth of data from online store circulars from stores in St. Louis, Mo., Portland, Ore., Dallas, Texas, Philadelphia, Pa. and Atlanta, Ga. May 10 Mother’s Day Report The Home Depot focused its pre-Mother’s Day promotions on hanging baskets and premium planters, whileLowe’s concentrated on quarts and gallons for bedding plants (scroll down to see those numbers). Walmart featured an annual quart and premium hanging basket in each market we tracked. Here are the hanging basket promotions from Mother’s Day weekend: Mother’s Day Weekend hanging basket promotions St. Louis, Mo. Home Depot #12 Laurel premium hanging basket $16.98 10-inch Olympic hanging basket $7.98 11-inch Infinity […]
May 28, 2013
Big Box Competition Report: The Full Data
Here’s the full data from Home Depot, Lowe’s and Walmart online store circulars for the weekends of May 10 and May 17. Here is the data for May 10. Home Depot Lowe’s Walmart St. Louis, Mo. hanging baskets #12 Laurel premium hanging basket $16.98; 10-inch Olympic hanging basket $7.98; 11-inch Infinity hanging basket $14.98; 12-inch Proven Winners coco-lined hanging basket $29.98 1.5-gallon premium hanging basket $10.98 other #7.5 Olympic square annual planter $9.98; #12 Infinity colorbowl $14.98; 7-inch calla lily sparrow planter $10.98; 2-gallon rose $14.98; 10-inch Infinity round planter $14.98; 13-inch laurel planter $19.98 25-ounce Bonnie assorted vegetables and herbs 2 for $5; 1.25-quart warm season annual $2.50; 2.5-quart mailbox mandevilla $9.98; 2.5-quart hosta $5.98; 2.5-quart dianthus $5.98; 12-pack warm season annual $10.98; 2.5-quart golden euonymus $7.98; 2.5-quart English dwarf boxwood $7.98; 3.5-quart Forever and Ever hydrangea $16.98; 2.25-gallon dwarf firepower nandina $16.98 Better Homes […]
May 7, 2013
Spring 2013 Garden Commercials From National Brands: New Gardener Success Is The Message
The new crop of spring gardening and home renovation commercials is out. What messages are national brands like Miracle Gro and box stores like Lowe’s taking out to the public? It’s all about the inexperienced, those consumers who think they have black thumbs, and how these stores and products can introduce gardening to the uninitiated and help them have success. Here’s a look into their 2013 ads. MiracleGro’s Growing With Miracle-Gro Moisture Control Potting Mix “The only thing we’d ever grown together was our record collection. No, there was that fuzzy stuff on the gouda.” Those are the first few lines spoken by the two beginner gardeners in this entertaining commercial, reflecting the experience level many new gardeners have. “How much is too much water? Too little?” Sound familiar? MiracleGro’s message is that even new gardeners can have success using its product. Lowe’s “Neighborhood” Commercial This commercial shows a whole, […]
April 5, 2013
Poll: Can The Independent Garden Center Chain And Mass Merchandisers Coexist?
Hermann Engelmann Greenhouses recently introduced fairy garden containers, which will be sold through Walmart stores. Reader reaction to the story was mixed. Here’s a sampling: “I think it’s a great way to introduce ‘non gardeners’ to gardening, get them hooked on the hobby and then they will find their way to the IGCs.”– Deb “There goes the Fairy Garden market for the independent business man! What a shame.”– Randy “I agree with Randy. I just implemented Fairy Garden classes at my greenhouse, and now Walmart and Engelmann are going to shoot me in the foot. What happened to supporting the local businesses?” – Donna “I agree with Deb–this kind of exposure for this product can only help IGCs that produce fairy gardens. The introduction of this concept to the mass market can trigger a huge ripple effect for IGCs around the country. These are not the highly customized gardens you see […]
December 3, 2012
Robotics Research At Vineland Focuses On Greenhouse Planting, Harvesting And Packaging
The Vineland Research and Innovation Centre in Ontario is working on three projects to develop automation robotics for the greenhouse production process. Vineland is reaching outside the industry for input on these projects, partnering with engineers in the automotive industry to gain insights into cutting-edge automation. Vineland’s Project Manager for Robotics John Van de Vegte is leading the three automation projects, which focus on reducing costs and improving quality in planting, harvesting and packaging. “We’re all challenged with the increasing cost of labor and fuel,” says Van de Vegte. “In order to be competitive, we have to find ways to innovate in that area. The program I’m running is tying automation into the horticulture industry.” Planting, Harvesting And Packaging Project One: Planting automation. Consolidating the separate tasks and requirements of seedling plug and tulip bulb replanting in one system, this machine will handle seedling plugs of multiple sizes, from small […]
November 1, 2012
Pot-Moving Automation From Harvest Automation Tested At Metrolina
Metrolina Greenhouses is trialing robots from Harvest Automation for plant handling for indoor and outdoor production. Scroll down for video of the testing. Four units of the pot-moving robots are being tested by Metrolina, which is considering using them to consolidate and space remaining pots after shipments go out. The robots can also be used to respace in a tight configuration for collection, says Harvest Automation CEO Charlie Grinnell. Grinnell came from iRobot, the original innovators behind the vacuum robot Roomba, and are now taking up automation in horticulture. Harvest Automation has been testing the pot-moving robots for the last 18 months, working toward perfecting a model in which several smaller machines work together in teams. This way, small operations can buy just a few of the robots, while larger ones can buy more to serve a larger production area. “We thought it would be a much better idea to […]
March 18, 2018
New Soil Amendment From Kemin Promotes More Efficient N…
Valena, a soil amendment sourced from a proprietary strain of Euglena gracilis (algae) rich in beta-glucan, is designed to support the growth of healthy and strong plants.
March 17, 2018
National Garden Bureau Once Again Bringing Garden Write…
The National Garden Bureau is again hitting the road for California Spring Trials (CAST) with influential garden communicators, with the goal of connecting breeders and brokers with consumers via these influencers with large followings.
March 14, 2018
Dramm Offering New Video Chat Option for Service Issues…
The Dramm Corporation recently introduced two new resources for its greenhouse grower customers to deal with indoor growing conditions.
March 14, 2018
Bell Nursery Acquired by Central Garden & Pet
Greenhouse Grower just learned that Bell Nursery, headquartered in Elkridge, MD, has been acquired by Central Garden & Pet Company, a leading innovator, producer, and distributor of branded and private label products for the lawn and garden and pet supplies markets.
March 13, 2018
California Spring Trials 2018 Northern Region Preview: …
Check out this California Spring Trials 2018 Northern Region preview of new varieties from Benary, Thompson & Morgan, American Takii, Sakata Seed, Beekenkamp, and Plug Connection.
March 12, 2018
Eason Horticultural Resources Adds to its National Sale…
Roger Kehoe joins the company as a Sales and Production Management Expert. He was most recently the Director of Young Plant Production at the Color Division of Costa Farms.
March 11, 2018
National Initiative for Consumer Horticulture Releases …
A new series of four #PlantsDoThat Inside infographics focuses on the multitude of ways indoor plants affect where we live, where we work, where we heal, and where we learn. The first two infographics are now available.
March 10, 2018
Segovis Fungicide Now Available to Ornamental Growers i…
Segovis, from Syngenta, features a unique active ingredient that helps control downy mildew and Phytophthora.
March 9, 2018
GCA Announces Complete Seattle Garden Center Summer Tou…
The Garden Centers of America Summer Tour in Seattle will feature visits to some of the most unique plant retailers in the Pacific Northwest.
March 8, 2018
Southern Nursery Association to Award $18,000 in Schola…
The deadline for application is May 27, and 12 scholarships are expected to be awarded.
March 7, 2018
BASF Names New Director of Its Specialty Crops Business
Stephanie Jensen will focus on new and innovative solutions for growers in the pest control, turf, and ornamentals markets.
March 6, 2018
California Spring Trials 2018 Northern Region Preview: …
Check out this California Spring Trials 2018 Northern Region preview of new varieties from Spring Meadow Nursery, Syngenta Flowers, Danziger, Cohen Nurseries, Hishtil Nurseries, Jaldety Nurseries, and Nir Nurseries.
March 6, 2018
How Green Leaf Plants Continues to Thrive in the Young …
During a time of uncertainty in some sectors of the market, Green Leaf Plants remains committed to supplying industry-leading plant quality, with a diverse product line.
March 6, 2018
Allan Armitage: Columnist, Author, Professor … Te…
Dr. Allan Armitage is well-known in the horticulture industry for his passion for plants. That passion also applies to tennis, as evidenced by his tennis team’s run to a national championship.