4 TPIE Takeaways

'Blue Diamond' orchid

Looking for the next unusual tropical plants? Northland Floral’s Medinilla magnifica, which blooms multiple times with exotic flowers and was voted Best New Flowering Plant at January’s Tropical Plant Industry Exhibition (TPIE), is a good starting point in flowering plants. On the foliage side, Calathea lancifolia from Stewart’s Greenhouse in Mt. Dora, Fla., is worth a look, as it was voted Best New Foliage Plant at the tradeshow.

What else do you need to know coming out of TPIE? Here are Greenhouse Grower’s top four takeaways after spending three days in Fort Lauderdale, Fla.

1. There’s Another ‘Blue Orchid Grower’

Silver Vase is to the Mystique orchids as Plainview Growers is to Colorfuze.
That’s right: The New Jersey grower is also producing three orchids with the dye-infusion technique. Plainview’s dye-infused orchids, known as

Colorfuze, are ‘Blue Diamond,’ ‘Purple Fusion’ and ‘Lavender Mist.’
Silver Vase made the big splash when it launched the Mystiques – Blue, Indigo and Lila – at the 2011 TPIE. But Plainview also launched its line in 2011 and is licensed to use the dye technique by the same company as Silver Vase.

“There will be times we run into [Silver Vase] but there’s plenty of opportunity,” says Arie Van Vugt, Plainview’s president. “This is a big country. Keeping the dye-infused orchids at a minimum of two producers in the U.S. allows us to be able to maintain a price. It’s really a $29.99 product. If you go over $29.99, you may start losing sales.”

Although Colorfuze is still relatively new to Plainview, orchids have been part of Plainview’s assortment for about four years. Pure Beauty Orchids is Plainview’s established line, and Colorfuze is grouped into the Pure Beauty brand.

“We’re used to your standard baskets, flats, mums and poinsettias,” says Tom Van Vugt, Plainview’s vice president of sales. “We’re producing plugs and liners, as well, but compared to those (items), the orchids put us into a totally different industry.”

2. Silver Vase Is Finding New Ways To Present Existing Varieties

While Plainview showcased its dye-infused orchids for the first time at TPIE, Silver Vase continues to innovate with the introduction of Phalaenopsis in a variety of new shapes.

The new Silver line forms Phalaenopsis into hearts, circles, cascades and other shapes. The possibilities with new shapes really are endless. Silver Vase is simply taking an existing product and presenting it in ways in which most consumers have never before seen orchids.

“The key for us is we have to train the product to be that shape,” says Marcella Lucio, Silver Vase’s marketing director.

Silver Vase actually got the idea for the new shapes late last year at a Dutch trade show. Growing orchids into hearts and circles certainly is more challenging, but Lucio says there are price rewards to it.

“We’re taking a Phalaenopsis that’s between $15.99 and $19.99 and elevating the price to $24.99 to $29.99 with these shapes,” Lucio says.

“The value the customer is getting is way more than the $5 difference.”

3. Green Circle Shares Consumer Data On Just Add Ice

Top 100 Grower Green Circle Growers produced a consumer report this year based on data it collected from surveying Just Add Ice orchid consumers. Among the highlights:

• Eighty-six percent of Just Add Ice orchid consumers are female. Forty-two percent are between the ages of 50 and 65, and another 26 percent are 66 and older. A very small percentage (4 percent) is between the ages of 18 and 25, although Green Circle reports it has seen a 21 percent increase in orchid buyers between the ages of 18 and 49 in the last year.

• Nearly half (42 percent) of all Just Add Ice consumers do not have a color preference for their next purchase. Thirteen percent say they would purchase a bicolored variety next; 11 percent would go with purple; 9 percent would choose salmon; and 8 percent would choose yellow.

• About one in three (34 percent) say they prefer traditional pot designs for their orchids; 21 percent want modern/contemporary pots while 18 percent prefer earthy/organic styles. Other pot styles consumers are interested in are country (10 percent), antiques (8 percent), Victorian (5 percent), funky (2 percent) and Bohemian (2 percent).

• Another topic of Green Circle’s research was gifting. The Top 100 Grower learned there’s no clear cut occasion for purchasing orchids. Birthdays (27 percent) are a big reason consumers purchase them.

4. Oglesby Finding New Opportunities In Adenium, Spathoglottis

Adeniums certainly are not new to the market, but few growers and consumers realize the plant commonly known as Desert Rose is capable of being treated like a tropical. Oglesby Plants’ Gary Hennen, who exhibited at TPIE, wants to clear up the confusion.

“We want to treat it more like a tropical,” he says. “We give [adenium] lots of water, fertilizer and light – and it will flower forever. That [misconception] is the biggest problem we find with the professionals.”

Among the new plant highlights at Oglesby this year is the expansion of the Safari alocasias. Oglesby introduced the series last year with two varieties. Now the series features five.

Alocasia ‘Serengetti’ is another new variety that’s bred for drought tolerance. Oglesby introduced five new spathiphyllum, as well, specifically for dark glossy foliage and an improved flower count.

Sphathoglottis is another plant in which Oglesby is introducing new developments. Hennen would like to develop varieties that are suitable for the patio. So far, Oglesby has come out with ‘Groovy Grape,’ ‘Cabaret’ and ‘Snow Angel.’

Leave a Reply

More From Varieties...
indoor-vertical-farm

May 5, 2015

World’s Largest Indoor Vertical Farm To Be Developed In Newark, N.J.

A former industrial site in the Ironbound community of Newark, N.J., will be redeveloped into the world’s largest indoor vertical farm. The $30 million project was recently announced by RBH Group, Goldman Sachs Urban Investment Group, Prudential Financial Inc. and AeroFarms, in partnership with the City of Newark and the New Jersey Economic Development Authority (NJEDA). The vertical farm will serve as the global headquarters for AeroFarms. “We are excited to redefine not only the Garden State but also agriculture overall,” says David Rosenberg, CEO for AeroFarms. “Partnering with RBH, Goldman Sachs, Prudential, the City of Newark and NJEDA allows us to bring our global headquarters and the world’s largest indoor vertical farm close to where the consumer is, offering a fresher, more nutritious and delicious product while also creating jobs in the community.” According to Ron Beit, founding partner and CEO of RBH Group, AeroFarms will anchor its broader Makers […]

Read More

May 1, 2015

18 New Grasses To Grow

Ornamental grasses fit in with the needs of today’s landscapers and consumers better than ever. Whether your customers are looking for creative solutions for patio containers or a mass planting in a landscape, some of the 18 new varieties included here are sure to meet the need.

Read More

May 1, 2015

Restoration Landscapes: A Specialized Market For Natives And Grasses

Restoration landscapes, depending on their purpose, often require straight native species, along with a confirmation of their known provenance. Research is key in this area and good recordkeeping is a must.

Read More
Latest Stories

May 1, 2015

18 New Grasses To Grow

Ornamental grasses fit in with the needs of today’s landscapers and consumers better than ever. Whether your customers are looking for creative solutions for patio containers or a mass planting in a landscape, some of the 18 new varieties included here are sure to meet the need.

Read More
PP&L CAST 2015 intros

April 22, 2015

6 Breeding Companies Serve Up New Varieties At Pacific …

Pacific Plug & Liner’s theme this year, Labyrinth, a conservatory of the world’s most captivating plants, was perfectly topped off (pun intended) with fascinators for the women and newsboy caps for the men. The PP&L team dressed their part to act out the gothic “conservatory of the world’s most captivating plants.” Truly, the displays looked like they practically popped out of a catalog, and the costumes were a nice touch. Retailers take heed, the fully merchandised displays at Pacific Plug & Liner are worthy of emulating. We’ll let the pictures tell the story of all the fabulous variety introductions presented at  Pacific Plug & Liner’s 2015 California Spring Trials, where Cultivaris, Cohen Nurseries, Histil Nurseries, Jaldety Nurseries, Southern Living/Sunset Collection and Pacific Plug & Liner all highlighted their 2016 introductions.  

Read More
Speedling 2015 CAST intros

April 22, 2015

Speedling Inc. Presents New Varieties From ABZ Seeds, H…

You name it, we saw it at Speedling's California Spring Trials location in San Juan Bautista, where five companies showed off their new introductions for 2016.

Read More
Danziger_Coreopsis_Solanna Glow1

April 22, 2015

Industry Perspective: McHutchison’s Vaughn Fletch…

Vaughn Fletcher with McHutchison Horticultural Distributors is part of Greenhouse Grower‘s Medal Of Excellence For Industry’s Choice Panel. Fletcher recounts some of the standout varieties he saw while visiting Danziger "Dan" Flower Farms and Beekenkamp during California Spring Trials.

Read More
Lomandra-Platinum-Beauty-Ball

April 22, 2015

Allan Armitage Finds A Lot To Love On His Last Day At T…

On the last day of the 2015 California Spring Trials, Allan Armitage and the Greenhouse Grower team visited three stops that accounted for 12 breeding companies. From annuals and perennials to herbs and strawberries, Armitage found plenty to get excited about.

Read More
Viola 'Yellow Purple Wing'

April 21, 2015

Benary Combines Fun Marketing Ideas With Strong New Pla…

It's no surprise that Benary, which built its company on begonia breeding more than 100 years ago, still has a magical touch when it comes to the genus. Two standouts among a field of great introductions were begonias.

Read More
Syngenta CAST 2015

April 21, 2015

Syngenta’s Getting Crafty With Containers

Containers seem to be the name of the game for Syngenta, perhaps because the company knows that the consumer garden of today and of the future is on the deck. From Kwik Kombos to veggies, Syngenta’s California Spring Trials display provided a variety of options and information that growers and retailers can use to drive consumer success. Bengal is a new series of F1 seed gerberas in six classic colors. The big brother to the popular Jaguar gerbera series, Bengal gerberas have a larger flower but remain compact in containers, and they’re ideal for six-inch and larger pots. The grandiflora F1 hybrid Tritunia series is a compilation of genetics from three different petunia lines, to allow Syngenta Flowers to declutter the market and growers to simplify their orders. Tritunia is available in 20 colors and three mixes. Kwik Kombos, Syngenta’s line of mixed containers, is a big deal for the breeder and […]

Read More
Danziger CAST 2015

April 21, 2015

Danziger Highlights The Best Of Its 2016 New Variety In…

After a long day during California Spring Trials (CAST), Vice President of Marketing Chanochi Zaks highlighted the cream of the crop among Danziger “Dan” Flower Farm’s new varieties. Check out the slideshow to see the 10 varieties that CAST attendees were most excited about.

Read More

April 20, 2015

Three Michigan State University On-Demand Webinars Offe…

The first rule of effective insect and disease control for vegetables is to take action to prevent problems before they occur. But in order to do that, you need to have an effective pest and disease management strategy in place that incorporates best practices to ensure a successful outcome. Michigan State University offers three pest and disease management on-demand webinars that will get you started and keep you on the right track.

Read More
PW_Sakata_CAST15-4

April 20, 2015

Sakata’s Celosia ‘Dragon’s Breath’ Steals The Show In S…

Since January, when I first saw celosia ‘Dragon’s Breath’ in the landscape at Costa Farms’ Season Premier, I knew it looked like a great plant that would garner some serious attention. And sure enough, up and down the trials road, people were talking about Sakata’s hot new introduction. Celosia ‘Dragon’s Breath’ is a seed-propagated, plume-type celosia that is said to actually perform better with less fertilizer and water. If it’s fed too much, its dark leaves lose their reddish-purple coloring and turn green, and by restricting water, it tends to bloom more. It tends to be a more vigorous plant than other plume-type celosias, and its large blooms are quite attractive. Sakata also introduced a new series of African Marigolds. Proud Mari comes in Orange, Yellow and Gold, and has huge, fist-sized flowers that bloom vigorously. New colors in SuperCal petunias are L.A. Yellow and Pink, and they are fabulous additions […]

Read More

April 17, 2015

Sakata Seed Uses California Spring Trials Display Plant…

Sakata Seed America is putting its post-CAST (California Spring Trials) plants and flowers to good use to support events in local California communities of Salinas and Morgan Hill. The plants, along with donations through Sakata's Charitable Giving Program, will support three fun-filled community events that promote healthy lifestyles and support the agricultural industry.

Read More
PW_CAST15

April 17, 2015

Allan Armitage’s Favorite Plants From Proven Winn…

Between visiting California Spring Trial giants like Proven Winners, Syngenta and Danziger, Allan Armitage saw a lot of great plants in one day. Despite the size of the challenge, Dr. Armitage finds a few favorites he thinks you should try.

Read More
Gazania hybrid 'Amber Ice' (Cultivaris)

April 17, 2015

The 80/20 Theory Approach To Inventory Selection Is Put…

Tim Runte of Calloway Gardens is a member of Greenhouse Grower's Medal Of Excellence For Industry's Choice Panel. Here, he shares how he determines which plants shown at this year's California Spring Trials will make the cut at his retail stores.

Read More

April 17, 2015

Trends At California Spring Trials: AmericanHort’…

Michael Geary, CEO and president of AmericanHort, hit the road during California Spring Trials, and noted trends he saw at many of the stops. Here's one that he says we'll need to consider carefully.

Read More

April 17, 2015

Golden State Bulb At Spring Trials Has Great Appeal For…

While Golden State Bulb is a smaller stop at California Spring Trials, it’s always a treat. You not only get to see less common plants like calla lilies and eucomis, you also get to meet the passionate breeders who developed the plants you’re seeing. For plant geeks, this is a fun stop. First up, the Aloha Lily series of pineapple lily or eucomis was introduced last year, and a new variety, the dark red Kona, joined the lineup. The team at Golden State would like to see this sweet-scented series treated much like orchids by consumers. Like orchids, Aloha Lily does well in low light and has blooms that last two to three months. Now that homeowners have grown accustomed to having orchids, it just may be time to test which other long-flowering plant they would be willing to embrace. Golden State would like to see consumers approach callas in a […]

Read More
PW_calibrachoa_holy moly1

April 17, 2015

Proven Winners Shows Off Its Newest Plant Rock Stars At…

With its wide assortment of plants, great presenters and an amazing location atop a hill at a spa/resort, Proven Winners is a can’t-miss stop during California Spring Trials. The Greenhouse Grower team first visited with Proven Winners’ nursery partner, Spring Meadow, where we got to see the new shrub introductions. Shrubs Proven Winners has two new hydrangea series. The Let’s Dance series is third generation breeding and boasts strong reblooming and a compact habit. The new mountain hydrangea, ‘Tiny Tuff Stuff,’ is another rebloomer and grows to 1.5- to 2-feet tall. Its leaves take on a purple hue when they encounter cool night temperatures. The attractive new Gem Box ilex, an ink berry holly, is suggested as a boxwood replacement for those areas being hit with boxwood blight. It grows to 2- to 4-feet tall and takes full to part sun, but cannot take full shade the way boxwoods can. Spring Meado Nursery  is […]

Read More
Asian-Vegetables-Lettue-Trio-American-Takii

April 16, 2015

American Takii’s Asian Vegetable Line Is Designed…

Unlike many of the other breeders displaying at Spring Trials, American Takii didn’t have many new introductions. But it did have a new program that has prompted many visitors to post to social media — its Asian vegetables. Takii, which is well known for its vegetable breeding, is in the process of vetting the eight to 12 vegetables it will include in the program, and it should have its list fully complete by fall 2015. It is selecting plants that will be easy to use in Asian cooking and will help it stand out from the many vegetable programs in the ornamental market. The Takii marketing team designed bright-red Chinese food takeout containers to act as plant sleeves and a small booklet with five recipes. Honey Chicken With Pak Choy looked especially tasty. Take a look at how the program looks and let us know what you think.       HilverdaKooij is a […]

Read More
HGTV HOME Plant Collection_pre-made succulent container

April 16, 2015

HGTV Incorporates Plants Into Lifestyles And Helps Cons…

When we visited Dummen’s site at Edna Valley Vineyard, the HGTV HOME Plant Collection display was teeming with excited visitors checking out the new varieties, designer mixes and concepts.

Read More