4 TPIE Takeaways

'Blue Diamond' orchid

Looking for the next unusual tropical plants? Northland Floral’s Medinilla magnifica, which blooms multiple times with exotic flowers and was voted Best New Flowering Plant at January’s Tropical Plant Industry Exhibition (TPIE), is a good starting point in flowering plants. On the foliage side, Calathea lancifolia from Stewart’s Greenhouse in Mt. Dora, Fla., is worth a look, as it was voted Best New Foliage Plant at the tradeshow.

What else do you need to know coming out of TPIE? Here are Greenhouse Grower’s top four takeaways after spending three days in Fort Lauderdale, Fla.

1. There’s Another ‘Blue Orchid Grower’

Silver Vase is to the Mystique orchids as Plainview Growers is to Colorfuze.
That’s right: The New Jersey grower is also producing three orchids with the dye-infusion technique. Plainview’s dye-infused orchids, known as

Colorfuze, are ‘Blue Diamond,’ ‘Purple Fusion’ and ‘Lavender Mist.’
Silver Vase made the big splash when it launched the Mystiques – Blue, Indigo and Lila – at the 2011 TPIE. But Plainview also launched its line in 2011 and is licensed to use the dye technique by the same company as Silver Vase.

“There will be times we run into [Silver Vase] but there’s plenty of opportunity,” says Arie Van Vugt, Plainview’s president. “This is a big country. Keeping the dye-infused orchids at a minimum of two producers in the U.S. allows us to be able to maintain a price. It’s really a $29.99 product. If you go over $29.99, you may start losing sales.”

Although Colorfuze is still relatively new to Plainview, orchids have been part of Plainview’s assortment for about four years. Pure Beauty Orchids is Plainview’s established line, and Colorfuze is grouped into the Pure Beauty brand.

“We’re used to your standard baskets, flats, mums and poinsettias,” says Tom Van Vugt, Plainview’s vice president of sales. “We’re producing plugs and liners, as well, but compared to those (items), the orchids put us into a totally different industry.”

2. Silver Vase Is Finding New Ways To Present Existing Varieties

While Plainview showcased its dye-infused orchids for the first time at TPIE, Silver Vase continues to innovate with the introduction of Phalaenopsis in a variety of new shapes.

The new Silver line forms Phalaenopsis into hearts, circles, cascades and other shapes. The possibilities with new shapes really are endless. Silver Vase is simply taking an existing product and presenting it in ways in which most consumers have never before seen orchids.

“The key for us is we have to train the product to be that shape,” says Marcella Lucio, Silver Vase’s marketing director.

Silver Vase actually got the idea for the new shapes late last year at a Dutch trade show. Growing orchids into hearts and circles certainly is more challenging, but Lucio says there are price rewards to it.

“We’re taking a Phalaenopsis that’s between $15.99 and $19.99 and elevating the price to $24.99 to $29.99 with these shapes,” Lucio says.

“The value the customer is getting is way more than the $5 difference.”

3. Green Circle Shares Consumer Data On Just Add Ice

Top 100 Grower Green Circle Growers produced a consumer report this year based on data it collected from surveying Just Add Ice orchid consumers. Among the highlights:

• Eighty-six percent of Just Add Ice orchid consumers are female. Forty-two percent are between the ages of 50 and 65, and another 26 percent are 66 and older. A very small percentage (4 percent) is between the ages of 18 and 25, although Green Circle reports it has seen a 21 percent increase in orchid buyers between the ages of 18 and 49 in the last year.

• Nearly half (42 percent) of all Just Add Ice consumers do not have a color preference for their next purchase. Thirteen percent say they would purchase a bicolored variety next; 11 percent would go with purple; 9 percent would choose salmon; and 8 percent would choose yellow.

• About one in three (34 percent) say they prefer traditional pot designs for their orchids; 21 percent want modern/contemporary pots while 18 percent prefer earthy/organic styles. Other pot styles consumers are interested in are country (10 percent), antiques (8 percent), Victorian (5 percent), funky (2 percent) and Bohemian (2 percent).

• Another topic of Green Circle’s research was gifting. The Top 100 Grower learned there’s no clear cut occasion for purchasing orchids. Birthdays (27 percent) are a big reason consumers purchase them.

4. Oglesby Finding New Opportunities In Adenium, Spathoglottis

Adeniums certainly are not new to the market, but few growers and consumers realize the plant commonly known as Desert Rose is capable of being treated like a tropical. Oglesby Plants’ Gary Hennen, who exhibited at TPIE, wants to clear up the confusion.

“We want to treat it more like a tropical,” he says. “We give [adenium] lots of water, fertilizer and light – and it will flower forever. That [misconception] is the biggest problem we find with the professionals.”

Among the new plant highlights at Oglesby this year is the expansion of the Safari alocasias. Oglesby introduced the series last year with two varieties. Now the series features five.

Alocasia ‘Serengetti’ is another new variety that’s bred for drought tolerance. Oglesby introduced five new spathiphyllum, as well, specifically for dark glossy foliage and an improved flower count.

Sphathoglottis is another plant in which Oglesby is introducing new developments. Hennen would like to develop varieties that are suitable for the patio. So far, Oglesby has come out with ‘Groovy Grape,’ ‘Cabaret’ and ‘Snow Angel.’

Leave a Reply

More From Varieties...
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Latest Stories
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More
Euphorbia 'Gold Rush'

February 8, 2017

5 Ways to Tie Poinsettias to Lifestyle Trends for Incre…

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

Read More
Table setting with begonias for decoration

February 7, 2017

Seasonal Plant Trends for 2017 and Beyond

Aligning your plant sales with popular lifestyle and home décor movements will engage your customers and multiply your profits.

Read More

February 7, 2017

Costa Farms’ Season Premier Presents a First Look at Ne…

The annual event brings breeders, growers, and retailers together to compare new plant varieties and evaluate their performance. Here's a look at some of the new varieties featured in the trial gardens.

Read More
Grateful Heart Rose feature

February 5, 2017

Flower Breeders Making Donations for Heart Disease and …

Companies such as Jackson & Perkins and Proven Winners ColorChoice Shrubs are donating portions of their sales to groups such as the American Heart Association and the Breast Cancer Research Foundation.

Read More
Tyler Beasley

February 1, 2017

Allan Armitage California Spring Trials Scholarship Win…

Beasley, a junior at Oregon State University’s Ecampus who also manages a local community college greenhouse, will join Armitage and a team of Greenhouse Grower editors in attending and reporting on the 2017 California Spring Trials.

Read More
IPM Essen Plant Innovations Winners

January 31, 2017

Top New Plants Recognized at IPM Essen in Germany

Winners were announced in several categories in the Innovations Showcase, from flowering houseplants to cut flowers.

Read More
Allan Armitage San Marzano tomato plant feature

January 25, 2017

Allan Armitage Describes Veggies, Shade Plants, and Cli…

Here's a look at plants that could help you with successful growing in 2017.

Read More
Hibiscus Hollywood Gossip Queen

January 24, 2017

29 New Flowering and Foliage Plants from TPIE 2017

The Tropical Plant Industry Exhibition (TPIE) was the place to be Jan. 18-20 to catch a peek at some of the new plant introductions making their first appearance on the market.

Read More
Quick Plug

January 24, 2017

Dümmen Orange Acquires Quick Plug, a Cutting Compost Su…

Quick Plug technology is designed to open up opportunities for automation and robotization of several product groups and add quality to rooted products.

Read More
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resor…

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Result…

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials…

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More