A Toast To The Goldsmiths

A Toast To The Goldsmiths

Few families have done more for U.S. floriculture than the Goldsmith family. It was fitting, then, that Syngenta Flowers paid tribute to the Goldsmiths on the first day of the 2011 California Spring Trials, an event the family first organized more than 40 years ago.
Glenn and Jane Goldsmith, who founded the company back in 1962, flew in from Hawaii for the occasion. They joined family and friends to celebrate decades of success and share a few memories.
 
In conjunction with the event, Syngenta announced two floriculture scholarships in the Goldsmith name: the Glenn Goldsmith Breeding Excellence Scholarship of $7,500, which will be awarded to a student working toward a degree in plant breeding; and the Goldsmith Seeds Floriculture Business Advancement Scholarship, another $7,500 scholarship that will benefit a student working toward a degree in ornamental horticulture business.
 
As Jane told the audience of about 200 people: The industry needs more young plant breeders. Her husband, Glenn, clearly agrees.
 
“I think it’s very important that a person follows their passion,” he says. “Mine was in floriculture and plant breeding.”
 
U.S. floriculture was on the verge of some of its greatest breeding when Goldsmith emerged and introduced its first variety in 1966. Bright Butterflies snapdragon was the very first variety the company unveiled, and the company was rewarded with its first All-America Selections accolade. Goldsmith’s continuous will to innovate carried into recent years, when series like Cora vinca wowed the industry and was recognized with Greenhouse Grower’s Industry’s and Reader’s Choice awards.
 
“We’ve tried to give opportunities and create an environment where failure is comfortable,” Joel Goldsmith says. “Because that’s the environment where you find true success.”
 
To Jeff Cox, Syngenta’s global head of lawn and garden, the reasons the Goldsmith family has been so successful are simple: The family focuses on its customer, understands what it takes to achieve excellence and nurtures innovation. Those are also the reasons Syngenta originally approached Goldsmith as a partner.
 
Representatives from the Rotary Club of Gilroy are just as grateful for the Goldsmith family’s contributions. Over the years, the Goldsmiths have raised hundreds of thousands of dollars for rotary through the Gilroy Rotary Flower Fest immediately following Spring Trials.
 
“Now, $40,000 is raised in just three hours from Flower Fest,” says Brad Nye, Rotary Club of Gilroy. “Every penny goes back into the community.”
 
Stay tuned to GreenhouseGrower.com for more information on the latest Spring Trials news and varieties at Syngenta Flowers.

Leave a Reply

More From Varieties...
California Coast

March 28, 2017

How to Follow the Greenhouse Grower Team During California Spring Trials

California Spring Trials 2017 kicks off in less than a week, and our team at Greenhouse Grower is making final preparations before we depart. Find out what’s in store during this busy but fun adventure!

Read More
Cyclamen Allure

March 28, 2017

Blooming Potted Plants for 2018 From California Spring Trials

We asked breeders to give you a peek at some of the great blooming potted plants they’re introducing this year at California Spring Trials. These new varieties will show up on the retail market in 2018.

Read More
Hydrangea paniculata First Editions Diamond Rouge (Bailey Nurseries)

March 28, 2017

Shrubs, Subshrubs, and Groundcovers from California Spring Trials 2017

We asked breeders to share with us pictures and information on some of the shrubs, subshrubs, and groundcovers that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Latest Stories
California Coast

March 28, 2017

How to Follow the Greenhouse Grower Team During Califor…

California Spring Trials 2017 kicks off in less than a week, and our team at Greenhouse Grower is making final preparations before we depart. Find out what’s in store during this busy but fun adventure!

Read More
Cyclamen Allure

March 28, 2017

Blooming Potted Plants for 2018 From California Spring …

We asked breeders to give you a peek at some of the great blooming potted plants they’re introducing this year at California Spring Trials. These new varieties will show up on the retail market in 2018.

Read More
Hydrangea paniculata First Editions Diamond Rouge (Bailey Nurseries)

March 28, 2017

Shrubs, Subshrubs, and Groundcovers from California Spr…

We asked breeders to share with us pictures and information on some of the shrubs, subshrubs, and groundcovers that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About …

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from Cali…

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Sprin…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Cosmos ‘Apollo’ (Floranova)

March 14, 2017

Begonias, Dahlias, and More for 2018 from California Sp…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Pennisetum First Knight Feature

March 11, 2017

Now is the Time for Growers to Plan for Fall Perennial …

If you haven’t already put in your orders for the items you’ll sell this fall, it’s time to start now.

Read More
Dianthus Pink Kisses Selecta Feature

March 8, 2017

Growing Tips for Selecta’s Dianthus ‘Pink Kisses’

Kyle Peterson, Production Manager at Fessler Nursery, grew Dianthus ‘Pink Kisses’ on a trial basis and says he was pleased with its performance.

Read More
Limbo GP burgundy picotee

March 7, 2017

New Petunias and Calibrachoas for 2018 from California …

We asked breeders to share with us pictures and information on some of the great new petunias and calibrachoas that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Butterfly on a Pollinator Plant Feature

March 7, 2017

Allan Armitage: Why You Should Focus on the Functionali…

New crops are great, but Armitage says selling plants by function makes more sense.

Read More

March 5, 2017

2016 Young’s Plant Farm Field Trials Results

Check out the 2016 field trials results for Young's Plant Farm in Auburn, AL.

Read More
kelly-norris

March 4, 2017

Kelly Norris Describes How Growers Can Help Plant the F…

The tough plant varieties unique to their regions could be the urban superstars of tomorrow.

Read More
Welby Gardens field trials

March 2, 2017

2016 Welby Gardens Field Trials Results

Check out the 2016 field trials results for Welby Gardens in Denver, CO.

Read More
Zinnia 'Zahara XL Fire Improved'

March 1, 2017

2016 University of Minnesota Field Trials Results

Check out the 2016 field trials results for University of Minnesota in Morris, MN.

Read More
Geranium Combos feature

February 27, 2017

Tips for General Combination and Hanging Basket Product…

Bell Nursery’s Head Grower Tom Wheeler provides his recipe for success when growing premium combos that put on a show at retail.

Read More
Portulaca 'ColorBlast Tangerine'

February 26, 2017

2016 University of Georgia Field Trials Results

Check out the 2016 field trials results for the University Of Georgia trial gardens in Athens, GA.

Read More
University of Wisconsin field trial gardens

February 25, 2017

2016 University of Wisconsin Field Trials Results

Check out the 2016 field trials results for the University of Wisconsin display gardens at the West Madison Agricultural Research Station in Verona, WI.

Read More