January 16, 2008

GROWER TOOL: Pansy Primer

Syngenta has published a guide to protecting pansies that will help you manage crop growth, beat bugs and prevent foliar diseases and root rots. Download the guide here.  

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January 2, 2008

New Wave Campaign For ’08

Ball Horticultural Co. is rolling out its multimedia blitz promoting Wave petunias for the coming spring. One of the messages is, “Accept the accept the gardener in you.” An new Wave television commercial will run on leading lifestyle channels and more networks than ever before to reach a broader audience. Print advertising will continue in trade and consumer publications, as well as online advertising on popular consumer sites. There also will be a viral marketing campaign to build word-of-mouth buzz for Wave, leveraging social media like blogs, YouTube and MySpace to grow the Wave Consumer community. Public relations efforts will promote Wave in consumer magazines, radio and TV shows. Growers will be kept in the loop with post cards before and after Pack Trials and at trade shows and events. Growers will also receive the Wave Fan Club email communications and can take advantage of online support for the campaign […]

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