Athens Select Program Being Terminated

The Athens Select Marketing Association has decided to suspend the Athens Select program after this year.

Athens Select, started many years ago by John Rader, Kerstin Ouellet and Allan Armitage, was a bold experiment between an academic institution and the floriculture industry. Athens Select introduced several popular plants over the years, including the Prince and Princess series of pennisetums.

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The Athens Select group decided that after 2011, they would phase out the program.

Several currently licensed propagators will continue to carry Athens Select varieties in the future, including the pennisetum varieties Prince, Princess, Princess Caroline and Princess Molly, but not under the Athens Select brand. Many of the Athens Select varieties that were included in the Southern Living Plant Collection will continue to be propagated and marketed to retail under the brand name Southern Living Plant Collection.

“We had a ball,” says Armitage, whose retirement, as well as the time required to successfully manage a program like this, led to the decision to terminate the program.

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