Bailey Nurseries Announces New Marketing Team

Charais

Natalia Hamill brings more than 20 years of horticultural marketing experience to Bailey Nurseries’ Endless Summer, First Editions and Easy Elegance brands. Hamill’s background in ornamentals marketing and brand management made her a standout candidate. She brings a true passion for plants and love of gardening to her new role.

“We are thrilled to have Natalia join the team,” says Terri McEnaney, president of Bailey Nurseries. “The combination of marketing and horticulture experience she provides will help us continue to build strong brands.”

Hamill will focus on developing strategic marketing plans for the company’s key brands. She’ll also manage grower networks and work closely with the new varieties team. Hamill was previously the senior marketing manager with Sakata Ornamentals. She can be reached at [email protected]

For more than 12 years, Alec Charais has been a key sales team member at Bailey Nurseries. In his most recent role as retail specialist, Charais helped create and execute strategic sales plans for Bailey’s large retail accounts. His ideas and execution helped make several key marketing programs successful.

“We are excited for Alec to start his new role with the company,” says Marc McCormack, director of sales and marketing at Bailey Nurseries. “His enthusiasm for the garden center industry, strong customer relationship skills and innovative ideas made him a natural choice.”

As the new marketing manager, Charais will oversee Bailey marketing and communications programs and continue to build a strong presence for the Bailey brand. Charais has worked in the industry for more than twenty years. He currently serves on the Minnesota Nursery and Landscape Association (MNLA) communications committee as well as on the Board of Directors of the Minnesota State Horticultural Society (MSHS). Contact him at [email protected]

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2 comments on “Bailey Nurseries Announces New Marketing Team

  1. Attn Marc McCormack,
    Greetings Marc, I am now living in Harwich Ma. On Cape Cod and am in charge of the rose garden that surrounds our community center. Everyone in town comes through the door at one time or another and I see this garden as the perfect place to introduce Bailey Easy Elegance roses. We do not have a source of these roses. Maybe you can help me find a way to get around 25 of them added to the garden. This garden was planted in 2003 by the Outer Cape Rose Society. The maintenance was overwhelming and they left the Community Center with disease covered roses. The ones left now are tough critters. Teasing Georgia is still looking good as are Heritage and some of the Peace Family roses, Bonica, Fairy. I miss Bailey Nurseries.
    Hope to hear from you Toni Hollingsworth

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