Bailey Nurseries Develops Program That Texts Plant Care Tips For Endless Summer Hydrangeas

Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)Growers who feature Bailey Nurseries’ Endless Summer Collection of hydrangeas among their varieties have a new resource that makes them easier to maintain.

A new text message program provides regular reminders and tips for growers and consumers. Endless Summer consumers who opt in will receive text messages with tips such as when to begin fertilizing their hydrangeas, best practices for watering, and how to prepare them for the winter months. Reminders will be sent at relevant times and tailored to different regions and their respective weather patterns.

The launch of the texting program coincides with the recent addition of ‘BloomStruck,’ the Endless Summer Collection’s newest variety that produces intense rich-purple or deep-pink blooms consistently throughout the summer months and into autumn.

“Although Endless Summer provides gardeners with the easiest re-blooming hydrangeas to care for, there are still a lot of myths and confusion about what should be done to keep them blooming and healthy,” says Endless Summer Spokesman Ryan McEnaney. “Our new text message program provides timely reminders that will maximize the performance of Endless Summer hydrangeas, while also reiterating how easy it is to care for these plants. The end result is beautifully vivid blooms throughout the summer and fall.

According to Bailey Nurseries, the four biggest keys to healthy hydrangeas are:
Wilting doesn’t always mean water. On a hot day, it is completely natural for hydrangeas to “flag,” appearing as if the flower is leaning to one side or wilting. Check the soil with your fingers, and water only if the soil is dry. Overwatering can damage or kill the root system, which results in no blooms at all.
Pruning patience. It’s common practice for many gardeners to prune old flowers or cut back shrubs in the fall, but Endless Summer hydrangeas don’t need it. Instead, wait until spring when new growth is well on its way, then cut back old stems that don’t have any emerging green leaves.
Fertilizing for fitness. Overfertilizing can burn the root system, so it’s best to fertilize only in the spring. Look for a bloom-booster fertilizer that is high in phosphorus.
Winter warmth. Use 12 to 18 inches of mulch to protect buds that will bloom next year, especially for new plants that haven’t been in the ground very long. This is especially important in cold climates. Snow actually provides insulation, but if it melts and a cold spell follows, without mulch you may not get flowers until late in the summer. Gardeners in warmer regions should protect their plants in case of sudden dips into freezing temperatures during the fall, or cycles of warming and freezing temperatures that may kill tender flower buds.

Topics: ,

Leave a Reply

More From Varieties...
SunPatiens Sakata Medal of Excellence Feature

June 29, 2016

SunPatiens Earns The 2016 Medal Of Excellence In Marketing Award

With its reputation for excellent garden performance from spring to frost, and as a problem-solver for Impatiens Downy Mildew, SunPatiens has become a “hero plant” that helps gardeners succeed.

Read More
Kelly Norris - feature

June 28, 2016

Kelly Norris: Three Variety Trends That Caught My Eye This Spring

My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.

Read More
Dr Allan Armitage

June 25, 2016

Three Types Of Plant Consumers To Watch

There are three emerging groups of plant consumers that you should be targeting for plant sales in the future, according to Allan Armitage.

Read More
Latest Stories
SunPatiens Sakata Medal of Excellence Feature

June 29, 2016

SunPatiens Earns The 2016 Medal Of Excellence In Market…

With its reputation for excellent garden performance from spring to frost, and as a problem-solver for Impatiens Downy Mildew, SunPatiens has become a “hero plant” that helps gardeners succeed.

Read More
Kelly Norris - feature

June 28, 2016

Kelly Norris: Three Variety Trends That Caught My Eye T…

My reflections on promising new plants, the realities of market penetration, and adding value along the supply chain.

Read More
Dr Allan Armitage

June 25, 2016

Three Types Of Plant Consumers To Watch

There are three emerging groups of plant consumers that you should be targeting for plant sales in the future, according to Allan Armitage.

Read More
FleuroStar Award Ceremony

June 20, 2016

Begonia Hybrid ‘Miss Malibu’ Takes Home FleuroStar Awar…

The award from Fleuroselect was announced at the Green Inspiration Event in Amsterdam.

Read More
Caryopteris 'Beyond Midnight Bluebeard'

June 20, 2016

Keep The Sales Coming With 16 New Blooming Varieties Fo…

Plants that put on a show from first frost long into fall and offer the color options consumers want for their gardens go a long way toward extending sales further into the season and can help maintain your sales momentum going strong. Check out these 16 new blooming varieties, both traditional favorites and new alternatives, for your fall crop selection.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 18, 2016

Mark Your Calendar For Sakata Seed Trials In August

Sakata has set two dates for its California-based trials: Aug. 15-17 in Salinas, and Aug. 17-19 in Woodland.

Read More
Tomato Congress Logo

June 15, 2016

International Tomato Congress In Mexico Will Focus On G…

The event, which takes place in San Luis Potosi from July 20-22, will feature discussions on production strategies, cost management in protected structures, and optimizing your greenhouse environment.

Read More
Nir Nursery Wax Flower Pot Plant

June 14, 2016

Danziger Reaches Deal To Distribute Nir Nursery Varieti…

With the agreement, Danziger becomes the exclusive distributor of Nir’s product line, which includes cut flowers, foliage, pot, and garden plants.

Read More

June 14, 2016

Dümmen Orange Expands Its Succulent Offerings Through N…

According to Dümmen Operations Director Kate Santos, succulents are an attractive growth category because of their ease of use, shelf life in stores, drought tolerance, and versatility in application.

Read More
'Osaka' Flowering Cabbage (Sakata Ornamentals)

June 14, 2016

New Cool Season, Vegetable, And Foliage Crops For Fall …

Whether you’re providing pansies and violas to the garden center for fall color or decorative edibles to grace patio containers, consider these 16 varieties for fall crop sales, newly introduced for 2016 and hitting retail in 2017.

Read More
Calibrachoa Chameleon Sunshine Berry (Westflowers) - Feature

June 9, 2016

Fall Crop Alternatives That Can Increase Your Sales

There’s a lot of competition for grabbing your share of fall mum sales. Give your program a boost with new varieties that complement traditional fall crops.

Read More

June 7, 2016

It’s Time To Rethink The Value And Timing Of Cali…

Fourteen years ago, Greenhouse Grower saw an opportunity to bring next-day coverage of California Pack Trials (now California Spring Trials or CAST) to your inbox. The objective was to be your eyes and ears on location, to report the debut of the newest varieties and marketing programs, and report major breeder announcements, especially for those not attending. We continued to develop new story-telling tools with video capabilities, slideshows, and more. And once social media took hold, everyone attending CAST became reporters of their favorite varieties and displays at trials. So we’re left with the question — how should we continue to evolve our coverage, to bring the most value for you? It’s easy to fall into a certain pattern, to stick with what works — or seems to work. And just because you’re working really hard at something that you’ve had success with in the past, it doesn’t mean it’s […]

Read More
Carex 'Eversheen' (Hoffman Nursery)

June 7, 2016

Hoffman Nursery Has A New 30-Year Anniversary Look!

The new redesign of the Hoffman Nursery website packs in more content than ever with updated resources and 30 years of experience growing grasses.

Read More
GG June Cover image

June 6, 2016

The State Of Plant Breeding In 2016

Breeding companies look to strengthen their competitive advantage, easing the way for growers to procure new plant varieties and for consumers to grow with confidence.

Read More
Petunia Queen of Hearts

June 1, 2016

Danziger Introducing New Petunia Amore Series, And More…

Danziger “Dan” Flower Farm is planning to introduce 60 new varieties from its 2016-17 collection at the annual event, including petunias, bidens, and calibrachoa.

Read More
Nathan Lamkey Chuck Pavlich Allan Armitage talk about muckgenia

May 31, 2016

Allan Armitage: Three Trends (Good And Bad) That Caught…

We need to put the same energies we invest into California Spring Trials to get plants into consumers’ hands and encourage young people in the industry to attend.

Read More
National Garden Bureau California Vegetable Summer Trials

May 26, 2016

California Summer Vegetable Trials In August Will Cover…

The National Garden Bureau is once again organizing summer vegetables trials this August in California, giving attendees the opportunity to visit with several breeding companies.

Read More
Eason 2017 Perennials Guide

May 25, 2016

Eason Horticultural Resources Releases New Perennials G…

The two guides are available in digital and print versions and offer information from several breeders.

Read More
[gravityform id="35" title="false" description="false"]