Bailey Nurseries Develops Program That Texts Plant Care Tips For Endless Summer Hydrangeas

Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)Growers who feature Bailey Nurseries’ Endless Summer Collection of hydrangeas among their varieties have a new resource that makes them easier to maintain.

A new text message program provides regular reminders and tips for growers and consumers. Endless Summer consumers who opt in will receive text messages with tips such as when to begin fertilizing their hydrangeas, best practices for watering, and how to prepare them for the winter months. Reminders will be sent at relevant times and tailored to different regions and their respective weather patterns.

The launch of the texting program coincides with the recent addition of ‘BloomStruck,’ the Endless Summer Collection’s newest variety that produces intense rich-purple or deep-pink blooms consistently throughout the summer months and into autumn.

“Although Endless Summer provides gardeners with the easiest re-blooming hydrangeas to care for, there are still a lot of myths and confusion about what should be done to keep them blooming and healthy,” says Endless Summer Spokesman Ryan McEnaney. “Our new text message program provides timely reminders that will maximize the performance of Endless Summer hydrangeas, while also reiterating how easy it is to care for these plants. The end result is beautifully vivid blooms throughout the summer and fall.

According to Bailey Nurseries, the four biggest keys to healthy hydrangeas are:
Wilting doesn’t always mean water. On a hot day, it is completely natural for hydrangeas to “flag,” appearing as if the flower is leaning to one side or wilting. Check the soil with your fingers, and water only if the soil is dry. Overwatering can damage or kill the root system, which results in no blooms at all.
Pruning patience. It’s common practice for many gardeners to prune old flowers or cut back shrubs in the fall, but Endless Summer hydrangeas don’t need it. Instead, wait until spring when new growth is well on its way, then cut back old stems that don’t have any emerging green leaves.
Fertilizing for fitness. Overfertilizing can burn the root system, so it’s best to fertilize only in the spring. Look for a bloom-booster fertilizer that is high in phosphorus.
Winter warmth. Use 12 to 18 inches of mulch to protect buds that will bloom next year, especially for new plants that haven’t been in the ground very long. This is especially important in cold climates. Snow actually provides insulation, but if it melts and a cold spell follows, without mulch you may not get flowers until late in the summer. Gardeners in warmer regions should protect their plants in case of sudden dips into freezing temperatures during the fall, or cycles of warming and freezing temperatures that may kill tender flower buds.

Topics: ,

Leave a Reply

More From Varieties...
Portulaca 'ColorBlast Tangerine'

February 26, 2017

2016 University of Georgia Field Trials Results

Check out the 2016 field trials results for the University Of Georgia trial gardens in Athens, GA.

Read More
University of Wisconsin field trial gardens

February 25, 2017

2016 University of Wisconsin Field Trials Results

Check out the 2016 field trials results for the University of Wisconsin display gardens at the West Madison Agricultural Research Station in Verona, WI.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
Latest Stories
Portulaca 'ColorBlast Tangerine'

February 26, 2017

2016 University of Georgia Field Trials Results

Check out the 2016 field trials results for the University Of Georgia trial gardens in Athens, GA.

Read More
University of Wisconsin field trial gardens

February 25, 2017

2016 University of Wisconsin Field Trials Results

Check out the 2016 field trials results for the University of Wisconsin display gardens at the West Madison Agricultural Research Station in Verona, WI.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More
Syngenta Obsession Cascade

February 15, 2017

Syngenta Introduces Two New Flower Series for 2017

‘Sunfinity’ Sunflower produces multiple branches with numerous flowers that bloom all season long, while ‘Obsession Cascade’ Verbena quickly fills containers with vibrant flower patterns.

Read More
Euphorbia 'Gold Rush'

February 8, 2017

5 Ways to Tie Poinsettias to Lifestyle Trends for Incre…

With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends to help increase sales.

Read More
Table setting with begonias for decoration

February 7, 2017

Seasonal Plant Trends for 2017 and Beyond

Aligning your plant sales with popular lifestyle and home décor movements will engage your customers and multiply your profits.

Read More

February 7, 2017

Costa Farms’ Season Premier Presents a First Look at Ne…

The annual event brings breeders, growers, and retailers together to compare new plant varieties and evaluate their performance. Here's a look at some of the new varieties featured in the trial gardens.

Read More
Grateful Heart Rose feature

February 5, 2017

Flower Breeders Making Donations for Heart Disease and …

Companies such as Jackson & Perkins and Proven Winners ColorChoice Shrubs are donating portions of their sales to groups such as the American Heart Association and the Breast Cancer Research Foundation.

Read More
Tyler Beasley

February 1, 2017

Allan Armitage California Spring Trials Scholarship Win…

Beasley, a junior at Oregon State University’s Ecampus who also manages a local community college greenhouse, will join Armitage and a team of Greenhouse Grower editors in attending and reporting on the 2017 California Spring Trials.

Read More
IPM Essen Plant Innovations Winners

January 31, 2017

Top New Plants Recognized at IPM Essen in Germany

Winners were announced in several categories in the Innovations Showcase, from flowering houseplants to cut flowers.

Read More
Allan Armitage San Marzano tomato plant feature

January 25, 2017

Allan Armitage Describes Veggies, Shade Plants, and Cli…

Here's a look at plants that could help you with successful growing in 2017.

Read More
Hibiscus Hollywood Gossip Queen

January 24, 2017

29 New Flowering and Foliage Plants from TPIE 2017

The Tropical Plant Industry Exhibition (TPIE) was the place to be Jan. 18-20 to catch a peek at some of the new plant introductions making their first appearance on the market.

Read More
Quick Plug

January 24, 2017

Dümmen Orange Acquires Quick Plug, a Cutting Compost Su…

Quick Plug technology is designed to open up opportunities for automation and robotization of several product groups and add quality to rooted products.

Read More
EPCOT Suntory Princettia Euphorbia

January 23, 2017

Princettia Euphorbias Charm Vacationers at Disney Resor…

Suntory’s Princettia euphorbias have brought a new color palette to the holiday landscapes at Walt Disney World’s resorts and theme parks in central Florida.

Read More
Youngs Plant Farm Trial Garden feature

January 21, 2017

Don’t Miss the Southern Garden Tour This June

Growers, retailers, and all industry professionals are invited to the 2017 Southern Garden Tour, which is hosted by Young’s Plant Farms, Sakata, and Metrolina Greenhouses, and will be held June 6-8.

Read More
Gaillardia 'Mesa Red'

January 21, 2017

2016 Pike Creek Horticulture Center Field Trials Result…

Check out the 2016 field trials results for The Pike Creek Horticulture Center in Kenosha, WI.

Read More