Bailey Nurseries Develops Program That Texts Plant Care Tips For Endless Summer Hydrangeas

Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)Growers who feature Bailey Nurseries’ Endless Summer Collection of hydrangeas among their varieties have a new resource that makes them easier to maintain.

A new text message program provides regular reminders and tips for growers and consumers. Endless Summer consumers who opt in will receive text messages with tips such as when to begin fertilizing their hydrangeas, best practices for watering, and how to prepare them for the winter months. Reminders will be sent at relevant times and tailored to different regions and their respective weather patterns.

The launch of the texting program coincides with the recent addition of ‘BloomStruck,’ the Endless Summer Collection’s newest variety that produces intense rich-purple or deep-pink blooms consistently throughout the summer months and into autumn.

“Although Endless Summer provides gardeners with the easiest re-blooming hydrangeas to care for, there are still a lot of myths and confusion about what should be done to keep them blooming and healthy,” says Endless Summer Spokesman Ryan McEnaney. “Our new text message program provides timely reminders that will maximize the performance of Endless Summer hydrangeas, while also reiterating how easy it is to care for these plants. The end result is beautifully vivid blooms throughout the summer and fall.

According to Bailey Nurseries, the four biggest keys to healthy hydrangeas are:
Wilting doesn’t always mean water. On a hot day, it is completely natural for hydrangeas to “flag,” appearing as if the flower is leaning to one side or wilting. Check the soil with your fingers, and water only if the soil is dry. Overwatering can damage or kill the root system, which results in no blooms at all.
Pruning patience. It’s common practice for many gardeners to prune old flowers or cut back shrubs in the fall, but Endless Summer hydrangeas don’t need it. Instead, wait until spring when new growth is well on its way, then cut back old stems that don’t have any emerging green leaves.
Fertilizing for fitness. Overfertilizing can burn the root system, so it’s best to fertilize only in the spring. Look for a bloom-booster fertilizer that is high in phosphorus.
Winter warmth. Use 12 to 18 inches of mulch to protect buds that will bloom next year, especially for new plants that haven’t been in the ground very long. This is especially important in cold climates. Snow actually provides insulation, but if it melts and a cold spell follows, without mulch you may not get flowers until late in the summer. Gardeners in warmer regions should protect their plants in case of sudden dips into freezing temperatures during the fall, or cycles of warming and freezing temperatures that may kill tender flower buds.

Topics: ,

Leave a Reply

More From Varieties...
Phlox 'Pink Profusion' (Green Leaf Plants)

August 30, 2016

13 Cool Season Plants To Kick Off The Spring Season

These new cultivar introductions for 2016 are spring bloomers that can take the cold for early-season sales.

Read More
Penn State University Trial Day

August 26, 2016

How Greenhouse Growers Can Broaden Their Horizons

Allan Armitage says you can learn new ideas to help your business when you get out to visit plant trials and other growers.

Read More

August 23, 2016

Kick Spring Sales Up A Notch With 18 New Plant Introductions For 2017

It’s time to look forward to the spring season and what plants will get your business off to the right start. These 18 new cultivars have all the traits of good breeding — uniform habits, bold colors, showy blooms, good vigor, and excellent branching.

Read More
Latest Stories
Phlox 'Pink Profusion' (Green Leaf Plants)

August 30, 2016

13 Cool Season Plants To Kick Off The Spring Season

These new cultivar introductions for 2016 are spring bloomers that can take the cold for early-season sales.

Read More
Penn State University Trial Day

August 26, 2016

How Greenhouse Growers Can Broaden Their Horizons

Allan Armitage says you can learn new ideas to help your business when you get out to visit plant trials and other growers.

Read More

August 23, 2016

Kick Spring Sales Up A Notch With 18 New Plant Introduc…

It’s time to look forward to the spring season and what plants will get your business off to the right start. These 18 new cultivars have all the traits of good breeding — uniform habits, bold colors, showy blooms, good vigor, and excellent branching.

Read More

August 23, 2016

Gardens Alive! Parent Company Buys Zelenka Farms

  Zelenka Farms, which has been in Chapter 11 bankruptcy, says LM Farms, which owns Gardens Alive!, has purchased the company and all of its assets. BFN Operations LLC and its affiliated entities, d/b/a Zelenka Farms, operated one of the largest wholesale nurseries in the U.S. Its products include shrubs, trees, perennials, roses, and groundcovers. The owners of Gardens Alive! have successfully purchased several other companies from bankruptcy and are experienced nursery managers. Niles Kinerk, Chairman of LM Farms, stated that “the opportunity to purchase Zelenka Farms assets and to continue the turnaround that is well underway is exactly the kind of opportunity that we look for. We understand the efforts of the management team led by Eric Ek and others have been successful, and we will support the management team in the coming months and years.” Zelenka Farms operates its six facilities across the key growing regions in the […]

Read More
Coreopsis-UpTickCream-19793-DarwinPerennials

August 20, 2016

Growing Tips On Coreopsis UpTick Series From John Wilso…

Editor’s Note: In this new feature, the Greenhouse Grower varieties team will choose one noteworthy variety each month we think is worth bringing to your attention. Then we’ll share growers’ and breeders’ perspectives on the best ways to produce it successfully at your operation. This month we focus on the hardy Coreopsis UpTick series, winner of Greenhouse Grower’s 2016 Industry’s Choice Medal of Excellence for Breeding. Growing Tips From John Wilson, Seville Farms When asked about producing Coreopsis UpTick, John Wilson says he doesn’t have much to say because it was so easy to grow. Wilson, a Corporate Grower for Seville Farms, says based on the new series’ strong performance during the trialing he has done so far, the nursery ordered a large quantity of the plants for future growing. “If breeders were looking to come up with something that says ‘wow,’ they have done it with the UpTick Series,” […]

Read More
Eucomis arrangement from Golden State Bulb

August 19, 2016

What’s New With Blooming Potted Plants

From exotic orchids and lilies to flashy red cyclamen and jaunty gerberas, new blooming potted plants come in every shape, size, and color.

Read More
Craspedia Golf Ball Beauty (Danziger)

August 19, 2016

Learn How Unconventional Plants Can Be Hidden Gems

According to Kelly Norris, plant breeding inspired by consumer motivations and interests restores our connection with consumers thirsty for out-of-the-ordinary plants.

Read More
Petunia 'Moonstruck' (2015 Welby Gardens Field Trials)

August 9, 2016

Welby Gardens Names Top Selections From Its Trial Garde…

Welby Gardens, an exclusive grower of Hardy Boy Plants, tested more than 900 varieties this year in its field and container trials. Find out which varieties were the cream of the crop.

Read More

August 6, 2016

Growing Tips On Petunia ‘Night Sky’ From Da…

Production tips for Petunia ‘Night Sky’ from Dan Chaney, Vice President of Production, at Ivy Acres.

Read More
Janeen Wright

August 5, 2016

Deliver Plant Performance As Promised

It would be ludicrous to promise more than you can deliver. But you can deliver more than you promise to your greenhouse customers.

Read More
OSU 2016 In-Ground trials

August 2, 2016

Ohio State University 2016 Plant Trials Offer Real-Time…

The Ohio State University (OSU) displayed more than 500 cultivars for evaluation this year at the Chadwick Arboretum and Learning Gardens in Columbus, OH. Several Cultivate'16 attendees took the opportunity to wander the trial grounds and evaluate in-ground entries and those in sun and shade containers and hanging baskets.

Read More
Bellis Speedster (Benary)

August 2, 2016

How Fall Can Be About More Than Pansies

Allan Armitage suggests a few notable plants for the fall shoulder, fall sales, and spring shoulder seasons.

Read More
Petunia 'Amore Queen of Hearts' from Danziger

August 1, 2016

Danziger Targets Future Growth With Recent Management C…

The changes will provide a foundation of growth, creativity, and innovation, notes Micha Danziger, who will now serve as chairman of the Board of Directors.

Read More
Griffin 2017 Seed and Plant catalog

July 31, 2016

Griffin 2017 Plant Catalog Now Available In Print And D…

The print catalog features more than 280 new varieties, while the digital edition has several bonus resources.

Read More
Westhoff-Florist Holland combos

July 30, 2016

Pair New Spring Crops With Fresh Ideas For Increased Sa…

There are plenty of exciting, new spring crops to consider incorporating into your crop selection. What will set your operation apart is how creative you are about what plants you select, and how you promote them.

Read More
Pleasant View Gardens Savor Edibles

July 22, 2016

Pleasant View Gardens Targets Millennials With Savor Ed…

Taking something as ubiquitous as vegetables and herbs and giving it a fresh new look is no easy task, but Pleasant View Gardens took on the challenge with extensive research and creative marketing.

Read More
Dummen New Columbus Office

July 21, 2016

Dümmen Orange Opens New North American Headquarters In …

The new office, which officially opened during Cultivate’16, supports the company’s vision to be integrated into a vibrant and inspiring community, and provides a bright, modern workspace for its approximately 30 local employees.

Read More
Pollen Free Lisianthus

July 20, 2016

Sakata Seed Develops World’s First Pollen-Free Lisianth…

With no stamen to produce pollen, the new Lisianthus varieties have improved flower durability and the benefit of no scattered pollen that can cause staining of flowers and machines.

Read More
[gravityform id="35" title="false" description="false"]