Effective June 1, Ball Horticultural Company will become the exclusive supplier of Selecta genetics in North America. All Selecta unrooted products, including annuals, perennials and potted plants will be available through Ball.
The partnership will not affect the relationship between the two companies in Europe.
Selecta’s extensive root-and-sell network will continue to supply top quality rooted liners through its existing North American broker group.
“Selecta is well known for its innovative and high-quality breeding,” says Cees Boonman, vice president of Ball. “Their products, combined with our market-leading service and supply chain, will provide growers with the best vegetative solution to meet their needs.
Current Selecta root-and-sell stations will remain intact and continue to offer rooted Selecta genetics through their current broker customers. Selecta will continue to host customers at its 2009 California Pack Trials location in Encinitas, where it will be showcasing over 50 new products.