Ball Horticultural Company recently combined information from six formerly independent Web sites into one completely redesigned site of its own at www.ballhort.com.
The new site is organized by audience, and it gives growers, retailers, landscapers and home gardeners one location to learn about the plants, products and programs available at Ball.
“With an all-new look, streamlined navigation and content-rich pages, ballhort.com is now the easy landing point for anyone interested in horticulture to find information quickly,” says Diane Hund, director of marketing for Ball. “It’s one address that now serves all of our audiences.”
New with the redesign are an add-your-business function that allows greenhouse growers to list their businesses in a searchable database, and sections on commonly-asked questions and sustainable solutions.
“The launch is only the beginning,” Hund says. “We will continue to update the site to provide the best, most useful information to our customers and their customers. Our goal is to eventually provide a global, multilingual platform for all online content from Ball.”