Beekenkamp And Danziger Partner To Distribute Poinsettias In North America

Annie Beekenkamp, President and co-owner of the Beekenkamp Group and Micha Danziger Co-CEO of Danziger “Dan” Flower Farm, celebrate their partnership.
Annie Beekenkamp, President and co-owner of the Beekenkamp Group and Micha Danziger Co-CEO of Danziger “Dan” Flower Farm, celebrate their partnership.

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

“We are pleased to meet the demands of our customers through collaboration with a market leader like Beekenkamp,” says Micha Danziger, Co-CEO at Danziger “Dan” Flower Farm. “We’ve worked hard to establish an advanced production infrastructure that provides our customers with the highest level of quality and service.”

With more than 15 years of experience in poinsettia breeding, Beekenkamp conducts extensive trials at five different U.S. sites for all of its poinsettia varieties.

Euphorbia ‘Leona Red’ (Beekenkamp)
Euphorbia ‘Leona Red’ (Beekenkamp)

“Growing poinsettias is a top-level sport. It demands the utmost commitment to turn out an excellent product, and this is exactly what we are doing,” says Cor Bremmer, Commercial Director of Beekenkamp. “We are very happy to collaborate with Danziger on meeting the demand for the U.S. market.”

Cuttings will be supplied from Danziger’s new production farm in Guatemala and sold by both companies. Beekenkamp varieties available from Danziger include Hera, Astro, Solar, Leona, and Charon. They will be available for delivery this season.

Beekenkamp Plants BV, headquartered in the Netherlands, includes vegetable and ornamentals divisions, producing starting material for the professional grower. It has an annual production of more than 850 million young plants. It is also a breeder of Begonia (indoor and outdoor), Dahlia, Poinsettia, Celosia, Campanula, and Lavandula. The Beekenkamp Group is an international operating family owned business that includes three companies, each with its own working area and expertise. The group consists of Beekenkamp Plants, Beekenkamp Verpakkingen (Packaging) and Deliflor Chrysanten (cutflower Chrysanthemums).

Danziger “Dan” Flower Farm, a global leading breeder and propagator of bedding plants and cut flowers based in Israel, holds hundreds of patents and breeder’s rights and offers more than 500 different plant varieties, sold in more than 60 countries. The company markets its varieties to approximately 450 customers and holds more than 300 license agreements with nurseries worldwide.

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