August 12, 2014
Suntory Flowers Partners With Dümmen Group For New Princettia Euphorbia Rooting Network
Suntory Flowers announces the formation of a new rooting network for Princettia euphorbias. Growers now have a choice of what inputs they would like to receive.
June 26, 2014
California Spring Trials: 20 Potted Plants For 2015 [Slideshow]
With plants for every use from decorating the kitchen table to gifts to patio containers, breeders are honing in on consumer demand for more variety in potted plant options. Here are 20 new varieties to integrate into your crop mix.
March 12, 2014
2013 Poinsettia Cultivar Evaluation From The Ohio State University And AmericanHort
The Ohio State University and AmericanHort collaborates on a poinsettia rating project that aims to inform growers about the differences between consumer and grower preferences on new poinsettia cultivars.
August 9, 2013
Blooming Potted Plants You Should Know: Part Three
Gerbera ‘Cartwheel Strawberry Twist’ (from Syngenta Flowers)Cartwheel gerbera have large, semi-double flowers that add a sense of novelty and value. The new ‘Cartwheel Strawberry Twist’ comes in shades ranging from buttery yellow with a hint of pink to a deep strawberry with a hint of yellow. These bold colors will capture immediate attention at retail.
August 9, 2013
Blooming Potted Plants You Should Know: Part Two
1-2 Punch Poinsettia Combo (from Ecke)This show-stopper is a great way to offer customers something different utilizing well known, easy-to-grow varieties. 1-2 Punch is a combination of ‘Ice Punch’ and ‘Sparkling Punch’ using two plants of each variety in an 8-inch container.
August 7, 2013
7 Blooming Potted Plants You Should Know: Part One
Gloxinia ‘Avanti Blue’ (from Sakata)A long-lasting pot plant with impressive bell-shaped, velvety flowers, ‘Avanti Blue’s’ small leaves nicely offset the striking blooms.
May 7, 2013
Making The Old New Again: Getting Creative With Chrysanthemums
Some categories of plants have been around for a really long time. So long, in fact, that they can become associated with phrases like “old-fashioned,” or “out of date.” That doesn’t mean they aren’t excellent plants — that’s probably one of the reasons they’ve been around so long. But consumers like to buy things that are new, different and trendy. So how do you make something that people take for granted new and interesting again? Sometimes it is with new genetics. And sometimes it is through marketing — creating a story around the plant and a reason to buy it. We talked to Liz Hunt, senior market manager, vegetative, for Syngenta Flowers, about its new Zenia mum collection, which uses both breeding and marketing to revitalize the category. GG: Do you see working with growers and retailers to re-package older categories as a growing trend in the industry? Hunt: Syngenta […]
April 9, 2013
Fides Oro Cancels Fall Mums Shipments
Fides has cancelled all of its U.S. fall mums shipments after it discovered the plants had been infected with agrobacterium, says Mark Schermer, general manager at Fides Oro. The company is still in the build-up phase of its North American mum program and 2013 is its second year. It has developed mums in Europe since 1967. “We found the infection last month and assessed that it was too big a risk,” Schermer says. “We did not want to put our customers at risk. [Cancelling the shipments] was the responsible thing to do.” No other Fides Oro stock is infected. “We established agrobacterium is not something we have in our elite stock,” Schermer says. It’s not currently known how the plants were infected, since the pathogen can be transmitted in multiple ways. Fides Oro will keep mums as part of its lineup, despite this year’s set back. “Everything will be in […]
March 5, 2013
Download: 2012 Poinsettia Season Recap Whitepaper
The majority of the respondents to our poinsettia season recap survey say they increased poinsettia production in 2012. The overall number of growers in the survey who say they are producing poinsettias, however, has decreased. The wholesale price of 6-inch poinsettias increased from an average of $5.15 to $7.16. How did other sizes fare in 2012? Read the full results of our survey in our Poinsettis Season Recap Whitepaper. It includes all the data from the survey results and essay answers to questions including: “What were your final impressions of the 2012 poinsettia market?” Download: 2012 Poinsettia Whitepaper
February 11, 2013
2012 Poinsettia Sales At Big Box Stores
After visiting 64 big box stores in Florida and Michigan, I observed little change from last season in terms of the poinsettia market. I would say, however, the fact that Black Friday has now turned into Filthy Thursday is getting old and tired, with the industry featuring a $0.99 poinsettia that in some cases may not even be worth that price. Where is the creativity and innovation? We killed the fantasy color concept because too many companies did not apply enough paint, consequently eliminating the wow factor. Now some are doing the same with glittered poinsettias. Prices have not changed much since last year, and clearly creativity has not changed. The noticeable bright spot was the continuing improvement of the product quality and assortment at Walmart. These stores also offered great values, such as a nice 6-inch plant for $3 in the markets served by Metrolina in Florida, and $3.67 […]