CAST 2018: Reach Young Consumers With Tattoos, Foliage, and Veggies

Greenhouse Grower got the scoop on new marketing ideas and displays, breeder initiatives to improve grower and retailer sales, and ideas for new and novel ways to reach young consumers during our visits to Ball Horticultural Co., Green Fuse Botanicals, and Floranova/Vegetalis at California Spring Trials (CAST) 2018.

Here are some of the marketing, merchandising, and product development efforts these breeders have underway. We will have more in-depth coverage on and in Greenhouse Grower‘s June print issue highlighting the major introductions and intitiatives of CAST 2018. Meanwhile, be sure to follow the Greenhouse Grower team on Twitter (@Laura_GG_Editor and @Janeen_GG) for the latest updates from California Spring Trials.

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