Combos By City

Combos By City

Hort Couture has developed a unique program for combo planters called East 1, 2, 3 that offers growers three plants in one plan. Combos are named after cities like Austin, Baltimore and Chicago to simplify ordering for growers. CEO Jim Monroe discusses the new program.

Is “Easy 1, 2, 3” the first official combos program Hort Couture has designed?

Yes, we see esoteric ideas from other brands in pictures but this gives direct info on good combinations. Our mantra is “branding made simple,” and this program will help growers execute good combos on a consistent basis with consistent guidelines. They just order the combo name from the broker and C. Raker & Sons ships them everything.

Where did the idea to market by city originate?

Actually, from our Greenbrier Nurseries side. We do combos such as Beckley, Roanoke, White Sulphur Springs and Bluefield for local towns in West Virginia and Virginia where we’re located. It has worked for us and we have seen customers coming in saying, “I need three Lewisburgs for my front porch.

The overall idea of names really relates to consistency of information. Whether it is a retailer trying to reorder a certain basket from a wholesaler or a consumer coming in to purchase the basket they were successful with the year before, the concept of our “Cities of Fashion” program is good.

Do you anticipate having more success with Los Angeles around Los Angeles and Miami around Miami? Or, do you anticipate varying levels of success with the combos targeted for each respective city?

We see an opportunity to connect the sales in an area to possible charity donation opportunities and other ideas like that. As an example, a New Orleans basket might have given a donation to hurricane relief a few years back. We could even have a basket combo on a national level that could serve such a purpose. We feel it gives the local grower something to talk about and market.

Anything else noteworthy about the marketing approach by city?

We see that this gives the independent something that works and is practical. We also feel we can work with organizations, such as America in Bloom, to help cater combos to certain areas and maybe even provide funding through the sales to support such programs. It has so many tie-ins, and probably some good ones we have yet to think of.

Learn more about the program at HortCouturePlants.com.

Leave a Reply

More From Varieties...
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About Varieties; They Talk About Solutions

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from California Spring Trials

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Spring Trials

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Latest Stories
Bee on Lavender feature

March 23, 2017

Allan Armitage: Plant Consumers Don’t Talk About …

Allan Armitage says it's time to get in touch with our true audience and market plant solutions, not plant products.

Read More
Spin Top Gaillardia Series (Dummen Orange)

March 22, 2017

New Perennials and Tender Perennials for 2018 from Cali…

We asked breeders to share with us pictures and information on some of the true perennials and tender perennials that you'll see at California Spring Trials 2017. Here's a sampling of some of the varieties hitting retail shelves in 2018.

Read More
Zinnia Solmar Series (Floranova)

March 17, 2017

Phlox, Zinnias, and More for 2018 From California Sprin…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Cosmos ‘Apollo’ (Floranova)

March 14, 2017

Begonias, Dahlias, and More for 2018 from California Sp…

We asked breeders to share with us pictures and information on some of the great new annuals that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Pennisetum First Knight Feature

March 11, 2017

Now is the Time for Growers to Plan for Fall Perennial …

If you haven’t already put in your orders for the items you’ll sell this fall, it’s time to start now.

Read More
Dianthus Pink Kisses Selecta Feature

March 8, 2017

Growing Tips for Selecta’s Dianthus ‘Pink Kisses’

Kyle Peterson, Production Manager at Fessler Nursery, grew Dianthus ‘Pink Kisses’ on a trial basis and says he was pleased with its performance.

Read More
Limbo GP burgundy picotee

March 7, 2017

New Petunias and Calibrachoas for 2018 from California …

We asked breeders to share with us pictures and information on some of the great new petunias and calibrachoas that you'll see at California Spring Trials 2017. They didn't let you down.

Read More
Butterfly on a Pollinator Plant Feature

March 7, 2017

Allan Armitage: Why You Should Focus on the Functionali…

New crops are great, but Armitage says selling plants by function makes more sense.

Read More

March 5, 2017

2016 Young’s Plant Farm Field Trials Results

Check out the 2016 field trials results for Young's Plant Farm in Auburn, AL.

Read More
kelly-norris

March 4, 2017

Kelly Norris Describes How Growers Can Help Plant the F…

The tough plant varieties unique to their regions could be the urban superstars of tomorrow.

Read More
Welby Gardens field trials

March 2, 2017

2016 Welby Gardens Field Trials Results

Check out the 2016 field trials results for Welby Gardens in Denver, CO.

Read More
Zinnia 'Zahara XL Fire Improved'

March 1, 2017

2016 University of Minnesota Field Trials Results

Check out the 2016 field trials results for University of Minnesota in Morris, MN.

Read More
Geranium Combos feature

February 27, 2017

Tips for General Combination and Hanging Basket Product…

Bell Nursery’s Head Grower Tom Wheeler provides his recipe for success when growing premium combos that put on a show at retail.

Read More
Portulaca 'ColorBlast Tangerine'

February 26, 2017

2016 University of Georgia Field Trials Results

Check out the 2016 field trials results for the University Of Georgia trial gardens in Athens, GA.

Read More
University of Wisconsin field trial gardens

February 25, 2017

2016 University of Wisconsin Field Trials Results

Check out the 2016 field trials results for the University of Wisconsin display gardens at the West Madison Agricultural Research Station in Verona, WI.

Read More
Poinsettia 'Christmas Joy Marble'

February 20, 2017

5 New Varieties Shaking Up the Poinsettia Tradition

With poinsettias trending toward non-traditional colors, growers may find new opportunities to spread sales beyond the winter holidays. Here are five of the newest euphorbia varieties to hit the market that may play a role in redefining the future of the poinsettia market.

Read More
University of Tennessee trials overview (2015 University of Tennessee Field Trials)

February 19, 2017

2016 University of Tennessee Field Trials Results

Check out the 2016 field trials results for the University of Tennessee Gardens in Knoxville and Jackson, TN.

Read More
Reiman Gardens field trials

February 18, 2017

2016 Iowa State University Field Trials Results

Check out the 2016 field trials results for Reiman Gardens at Iowa State University in Ames, IA.

Read More