Consumer Media Buzzing About New Burpee BOOST High Nutrition Veggies
February 13, 2012 
What’s the latest buzz in home vegetable gardening? According to garden media, it’s the new BOOST collection from Burpee Home Gardens. Several consumer media outlets have featured Burpee BOOST high-nutrition vegetables in print publications and online reporting, creating much anticipation for this year’s launch to home gardeners.
The Burpee BOOST collection has recent mentions in top media organizations across the nation including The Sacramento Bee, Midwest Living magazine, The Kansas City Star, New Jersey Herald and more.
The explosive growth in vegetable gardening among consumers is a direct result of their demand for healthy foods. In a recent report from Nutrition Business Journal, the trend toward healthy foods is set to increase, growing to 23 percent of the total food market by 2017.
Burpee Home Gardens has taken it one step further, combining consumer interest in gardening with their search for more nutrition. The six vegetables in BOOST were specially selected for higher antioxidant levels than any other home garden vegetable varieties.
BOOST consists of three tomatoes, one pepper, one cucumber, and one salad mix. It is ideal for premium positioning and pricing. It is also supported at retail with free POP, and extensive consumer advertising and promotion.
For more information about BOOST from Burpee Home Gardens, contact your Ball Seed or ColorLink sales representative, or visit www.ballhort.com/burpeehomegardens.
Subscribe to eNewsletter
