Danziger “Dan” Flower Farm is planning to introduce 60 new varieties from its 2016-17 collection at the annual FlowerTrials event that takes place in Europe June 14-17.
“We invite customers to ‘Share the Love’ as we launch our new Petunia Amore series and 60 new varieties that answer market demand for innovation,” says Anat Gissin, Marketing Manager.
The Danziger ‘‘Dan” Flower Farm FlowerTrials will be showcased at Royal van Zanten in Rijsenhout, The Netherlands. Attendees will have the opportunity to have a first-hand look at Danziger’s new Petunia Amore series, led by Queen of Hearts, which has heart-patterned petals that have been a hit in previews.
The Amore series is being presented to the market with a new branding concept including new logo, pot and tag designs, and point-of-sale material.
Other introductions will include
• Colibri, an exceptionally compact series of Calibrachoa
• Three abundantly flowering Bidens, ‘Blazing Glory,’ ‘Mega Charm,’ and ‘Golden Empire’
• Petunia ‘Classic Blue Ray,’ adding a long-lasting rich blue to the popular Ray series.
FlowerTrials are a platform for European breeders, with bedding and pot plant displays spread among three different areas in The Netherlands and Germany.