Danziger has reached an agreement with Kolster BV of Boskoop, Netherlands to distribute Danziger cut flower varieties. The partnership is aimed at expanding the sales and marketing efforts of Danziger’s cut flower variety range in Europe.
Kolster BV, which has a strong presence in Holland, the UK, Germany, Switzerland, and several other European countries, will be the official and exclusive distributer of Danziger’s products in Europe, excluding Italy, Spain, and Portugal.
The new partnership will focus on leading Gypsophila, Solidago, and Limonium varieties, and will also help introduce the European market to Danziger’s latest innovations, such as Scabiosa ‘Scoop,’ Caryopteris ‘Pagoda,’ and Euphorbia ‘Forix Bliss.’
“We believe this new cooperation will benefit our loyal European customers and increase the scope of Danziger varieties in the European market,” says Micha Danziger, co-CEO of Danziger.
“We wish Kolster great success, and we will contribute all our know-how and support to this venture.”
Jan Duijndam, who has been Danziger’s “right hand in the Netherlands,” according to Micha Danziger, is moving into retirement but will still represent Danziger in Portugal.
“Kolster is very happy with this new agency and this will give our customers more options and possibilities,” says Robert-jan Kolster of Kolster BV.
“The combination of our berry products, ornamental foliage, and peonies together with Danziger’s annual and perennial cut flower products will provide a perfect assortment for our customers to choose from.”