Demand For Open Genetics Still Strong

Demand For Open Genetics Still Strong

Troy Lucht, founder of Plant Source International, is in a unique position to see how varieties perform from cuttings farm to the consumer. In addition to producing cuttings in Mexico, he is a grower-retailer in Minnesota and a rooting station for breeders. This keeps him in tune with what growers want from cuttings and breeding lines, as well as what the consumer will purchase at retail. “There are things I really like and the consumers yawn and others they are crazy about,” he says, adding you just never know until you put it out there.

Serving other growers, Lucht strives for quality, reliability, excellent customer service and depth of product selection. The internal rule is all orders are acknowledged within 24 hours. Growers and brokers get same-day answers. In short, he treats growers the wayhe would like to be treated. “I come from the root-and-sell side,” he explains. “Last-minute changes drive everyone crazy. At each stage, there is a ripple effect of orders to fix, from young plant grower to finished grower to retailer. That’s why we try to be conservative in our production.”

Projecting yields and planning for orders is always a balancing act. It’s hard to justify dramatically increasing availability if orders are not prebooked. Lucht says there has been a shortage of herbs this year that go hand-in-hand with increased interest in vegetables and edible programs. PSI is adding 17 new herbs, bringing its offerings to 50.

PSI also is expanding its relationship and offerings with geranium breeder PAC Elsner to include ivies and zonals in addition to regals, scented and novelties.

More customers are coming to PSI for unpatented material because so many other producers are focused on proprietary genetics. This leaves a void and opportunity to fill. “We’re seeing strong sales in drought-tolerant accents with dark foliage, including setcreasea and strobilanthes, as well as lysimachia.

PSI has plans to expand production 25 percent and is purchasing land next door to its facilities in Mexico, where PSI has owned and operated production facilities for seven years. The company launched by contracting production there and now has 800,000 square feet of greenhouses.

Leave a Reply

More From Varieties...
Dr Allan Armitage

February 8, 2016

Why Succulents Have Become The Hippest Plants On The Market

Allan Armitage says succulents used to be relegated to the far end of the display bench, but their adaptability, decorative value, and low maintenance requirements have now made them a staple.

Read More

February 4, 2016

Poinsettia Growers Discuss Their Recent Trials And Triumphs

Growers from Pennsylvania, Illinois, and North Carolina describer their experiences trialing everyone’s favorite holiday season flora.

Read More
Rhododendron ‘Dandy Man’ (Proven Winners ColorChoice Shrubs)

February 2, 2016

Spring Meadow Nursery Partnering With Proven Winners Europe To Introduce New Flowering Shrubs

The expansion creates a cohesive brand for what is now a global market, immediately introducing more than 24 shrubs to the European market, with the potential for 125 or more in the future.

Read More
Latest Stories
Dr Allan Armitage

February 8, 2016

Why Succulents Have Become The Hippest Plants On The Ma…

Allan Armitage says succulents used to be relegated to the far end of the display bench, but their adaptability, decorative value, and low maintenance requirements have now made them a staple.

Read More

February 4, 2016

Poinsettia Growers Discuss Their Recent Trials And Triu…

Growers from Pennsylvania, Illinois, and North Carolina describer their experiences trialing everyone’s favorite holiday season flora.

Read More
Rhododendron ‘Dandy Man’ (Proven Winners ColorChoice Shrubs)

February 2, 2016

Spring Meadow Nursery Partnering With Proven Winners Eu…

The expansion creates a cohesive brand for what is now a global market, immediately introducing more than 24 shrubs to the European market, with the potential for 125 or more in the future.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 27, 2016

Costa Farms’ Season Premier Provides Sneak Peek A…

Costa Farms presented the 2016 Season Premier at its 2-acre Trial Gardens in Miami, FL, in the third week of January. The event showcases varieties from breeders of all sizes to growers and major retail buyers, providing a look at what genetics are coming to the market and how they’ll perform in retail settings and in the landscape, when consumers bring them home. The mild winter climate in South Florida allows Costa Farms’ Research and Development Department to simulate the spring growing conditions of various regions in the country. Because each group of visitors to Costa Farms’ Trial Gardens wants to see what the new plants look like in the environments that matter to them, Season Premier offers several areas within the Trial Gardens that highlight different ways to look at the wealth of new varieties. The New Product Showcase offers a way for retailers to see how plants will […]

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Sansevieria in Corner of home

January 21, 2016

Tropical And Indoor Foliage Plants Emerge As A Lifestyl…

Consumers are incorporating houseplants into their everyday lives, which is driving the trends toward smaller-size plants and unique products that appeal to a younger demographic.

Read More
Pollinator-Conference-NC State

January 20, 2016

How To Promote Pollinator-Friendly Plants This Spring

Following last year’s launch of the National Pollinator Garden Network, groups like the National Garden Bureau and others remind growers that offering pollinator-friendly plants is a great way to keep up with consumer demand.

Read More
Caladium Painted Frog Series (Plants Nouveau)

January 17, 2016

16 New Foliage Plants To Round Out The Garden

Every garden needs a good mix of flowering and foliage plants for an attention-grabbing show of thrillers, fillers, and spillers. These new foliage varieties will not only act as a lush backdrop for colorful blooms, they can also stand on their own with their noteworthy textures and colors.

Read More
California Coast

January 13, 2016

Mark Your Calendars For The 2016 California Spring Tri…

It’s time to think about registering for the 2016 California Spring Trials. You won’t want to miss any stops along the way, so use this quick reference to help with planning for your trip.

Read More
David Roberts Bailey Nuseries Feature Image

January 12, 2016

Bailey Nurseries’ David Roberts Says New, Novel Varieti…

Roberts was recently hired by Bailey Nurseries to be the General Manager and Breeder for Plant Introductions, Inc., which Bailey acquired last year.

Read More
Kelly Norris - feature

January 11, 2016

Kelly Norris: Questioning The Purpose Of New Plants

Norris asks if the time has come to rethink new plant introductions, or how we market them to consumers.

Read More
Weeks Roses Miss Congeniality

January 11, 2016

Weeks Roses Introduces New Lineup Of Roses For 2016

Weeks breeds and grows a wide range of rose bushes, all of which are field tested for many factors.

Read More
CAST2015_Floranova_Vegetalis_Ageratum Cloud Nine Blue

January 8, 2016

Floranova Opening New Chile-Based Research Station, For…

Floranova has announced it is building a new research station in Chile that will open in mid-2016. As a result, the company will not participate in the 2016 California Spring Trials, but says it will be back in 2017.

Read More
Streptocarpus 'Yellow Blue Eye' (Green Fuse Botanicals)

January 5, 2016

15 Flowering Foliage And Tropical Plants For The Home A…

Tropical and foliage plants are the ultimate lifestyle plants because they enrich the environment and provide mood-boosting benefits. Take into account some of these new introductions for a crop mix that helps your customers realize the true benefits of plants.

Read More
BallSeed-WebTrackToGo-app Feature Image

January 5, 2016

Ball Seed Launches WebTrack To Go App For Mobile Phones…

The app is available for free in the Google Play and iTunes app stores, and serves as a companion to Ball’s full WebTrack business management system.

Read More
Terra Nova Garden Decorating Guide

December 31, 2015

Terra Nova Nurseries Releases New Garden Decorating Gui…

The guide’s wheel-shaped design groups new plants by color and was inspired by the Pantone Matching System color guide.

Read More
[gravityform id="35" title="false" description="false"]