Dutch Horticultural Developments

Dutch Horticultural Developments

The Ministry of Agriculture, Nature and Food Quality of The Netherlands brought horticulture magazine editors from around the world together in October to showcase the latest innovations, systems and technologies Dutch growers currently employ. Editors visited Horti Fair, the FloraHolland Trade Fair and the Dutch Flower Auction, among other places throughout The Netherlands. We present the highlights here, and you’ll find more Dutch horticultural developments at GreenhouseGrower.com/OnLocation/International.

Horti Fair’s Top Product

Labor is a killer, right? It might even be the biggest issue your greenhouse operation deals with. But if you’re a Phalaenopsis orchid grower and you didn’t attend Horti Fair, you’re likely unaware of Hortiquip, a Dutch company that recently designed a labor-saving machine for you.

Hortiquip’s new machine is a staking machine, and it uses laser technology to position stakes to support plants, including the automatic attachment of clips. It works something like this: Imagine you’ve potted your orchids with a growing media. Perhaps you prefer a media like bark that’s thick, jagged and unwilling to take stakes from greenhouse workers on a line without a fight. The staking machine simplifies the process, moving potted orchids along a conveyor line to a point where pots are rotated 360 degrees. A computer takes a laser scan of the pot and determines the best location for stakes. The technology is so advanced that the machine can pinpoint the best staking location even if less than an inch of pot space is available for stakes.

Hortiquip’s Remco Hmmerlaan says he’s conducted research that indicates growers will save an impressive 60 to 70 percent on labor. The jury choosing awards for the Horti Fair Innovation Awards was also impressed with the staking machine, awarding Hortiquip the Horti Fair Innovation Award in the Horti Tech category for 2009.

Just think of the time, energy and effort wasted inserting stakes into Phalaenopsis orchid pots. It’s a simple task, yes, but a time-staking one. And greenhouse workers are unlikely to stake all pots equally because the bark or stone media growers use presents different challenges from pot to pot.

The machine solves those issues, ensuring stakes are placed firmly and squarely into pots. The only job left for workers is clipping stakes to orchid stems. And it’s a task one greenhouse worker can handle on his or her own.

Digitizing The Flower Auction

Horti Fair isn’t the only trade show in which European growers exhibit and attend in mass these days. The FloraHolland Trade Fair in nearby Aalsmeer took place during the same October days as Horti Fair. The FloraHolland Trade Fair is increasingly becoming popular with growers, as seen by its rising exhibitor count. Horti Fair’s exhibitor count, meanwhile, is on the decline. One Horti Fair exhibitor mentioned the number of exhibit halls being used was down from 11 in 2008 to seven in 2009.

In addition to visiting the FloraHolland Trade Fair in Aalsmeer, editors got a taste of the Dutch Flower Auction. The auction hasn’t entirely changed over the years. Thousands of growers still deliver product daily to the auction between 4 p.m. the day before and 4 a.m. the day of the auction. Product is then stored in massive warehouses where buyers are free to view product before making bids later that morning. Once product is purchased, it’s driven to individual purchaser locations on site before being packed and shipped away to its destination.

Editors visited the auction on a Thursday morning and viewed two auction rooms: One was nearly full of buyers and a second contained only a few people. Buyers in that second auction room now buy based on photographs rather than having live product carted into the room each day. Buyers are extremely familiar with the product they’re purchasing, and they have great trust in the growers, so there’s no reason to check the quality of the product they’re buying early each morning in the warehouses or auction rooms.

More buyers are also bidding online. In fact, nearly 60 percent of all product today is auctioned off the Internet. An even more astounding 85 percent of product is exported from The Netherlands by midnight the day it’s auctioned.

Supply Chain Changes

The auction doesn’t include every Dutch grower, though. Herman de Boon, chairman of the Dutch Wholesale and International Trade Federation and the Dutch Flower Wholesale Association, discussed recent changes The Netherlands has experienced in its supply chain.

“Some growers have gone their own way,” de Boon says, meaning away from the flower auction system. “Now, they are completely dependent on the traders with whom they work.”

The auction system, de Boon says, is successful only if all growers participate. If growers decide to go around the auction system, then all growers are less competitive. And the more growers go their own way, the less competitive growers will get.

Still, the fact growers can participate in the auction system from the comfort of their homes or offices is attractive to those who currently participate and to those who may be leaning elsewhere in the future.

“It’s clear we have digitalized the auction clock, which means it’s possible everywhere in the world to buy directly on the Dutch auction system,” de Boon says. “If you combine this with our import/export orientation, you have a nice place where everyone can find everything they want in the flower business.”

Vegetables, in some cases, are a different Dutch story. Before meeting de Boon, editors visited The Greenery, a major cooperative of 1,250 fruit and vegetable growers. The Greenery, de Boon says, has hurt the flower auction and competition because growers are becoming wholesalers, wholesalers are becoming growers and some breeders are even going around the whole supply chain to reach the retailer directly.

“Retailers put a lot of pressure on the whole chain to get vegetables to them directly and not with the auction,” de Boon says.

Leave a Reply

More From Varieties...

February 6, 2018

20 Trends That Dominated at TPIE

If you're looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.

Read More

February 4, 2018

2017 University of Wisconsin Field Trial Results

Check out the 2017 field trials results for the University of Wisconsin's West Madison Ag Research Station display gardens in Verona, WI.

Read More

February 2, 2018

2017 Cincinnati Zoo & Botanical Garden Field Trials Results

Check out the 2017 field trials results for the Cincinnati Zoo & Botanical Garden in Ohio.

Read More
Latest Stories

February 6, 2018

20 Trends That Dominated at TPIE

If you're looking to stay on top of the current trends to stay ahead of the competition and increase value to your clients by helping them stay at the forefront of their industry, check out some of the new products and ideas we saw trending at TPIE this year.

Read More

February 4, 2018

2017 University of Wisconsin Field Trial Results

Check out the 2017 field trials results for the University of Wisconsin's West Madison Ag Research Station display gardens in Verona, WI.

Read More

February 2, 2018

2017 Cincinnati Zoo & Botanical Garden Field Trials…

Check out the 2017 field trials results for the Cincinnati Zoo & Botanical Garden in Ohio.

Read More
Youngs-Plant-Farm-Landscape-bed

January 31, 2018

2017 Young’s Plant Field Trials Results

Check out the field trials results for Young’s Plant Farm in Auburn, AL.

Read More

January 30, 2018

Grow High-Quality ‘Lyra’ and ‘Mirage&…

Syngenta Flowers' Technical Services Manager Karl Trellinger gives production recommendations for growing high-quality 'Lyra' and 'Mirage' poinsettias.

Read More
Poinsettia-Mirage-Red-Syngenta-Flowers

January 30, 2018

Growing Tips for ‘Mirage’ and ‘Lyra’ Poinsettias

Both varieties are easy to grow without any special requirements, can handle all climates, and perform well under low light conditions.

Read More
Welby-container-trials

January 29, 2018

2017 Welby Gardens Field Trials Results

Check out the 2017 field trial results for Welby Gardens in Denver, CO.

Read More
Ornamental pepper 'Sedona Sun'

January 28, 2018

2017 University of Tennessee Field Trials Results

Check out the 2017 field trial results for the University of Tennessee Gardens in Jackson, TN.

Read More
Zinnia-Magellan-Orange

January 27, 2018

2017 University of Minnesota Field Trials Results

Check out the 2017 field trial results for The University of Minnesota West Central Research and Outreach Center Horticulture Display Garden in Morris, MN.

Read More
Scaevola-Surdiva-Blue-Violet

January 25, 2018

2017 Pike Creek Horticulture Center Field Trials Result…

Check out the 2017 field trial results for the Pike Creek Horticulture Center, Gateway Technical College in Kenosha, WI.

Read More
Raker calibrachoa trial

January 24, 2018

2017 Raker-Roberta’s Young Plants Field Trial Res…

Check out the 2017 field trial results for Raker-Roberta's Young Plants in Litchfield, MI.

Read More
2018 Costa Open House

January 23, 2018

2018 Costa Open House: Standout Plants and Products

See what plants and products caught our eye at the Costa Farms open house in Miami, FL.

Read More
shade-trials-OKSU

January 22, 2018

2017 Oklahoma State University Field Trials Results

Check out the 2017 field trial results for Oklahoma State University in Oklahoma City, OK.

Read More
Pennisetum-Feathertop_Feature-Image_NDSU

January 21, 2018

2017 North Dakota State University Field Trials

Check out the 2017 field trial results for North Dakota State University Department of Plant Sciences in Fargo, ND.

Read More
Mixture-of-Begonia-Megawatt-and-Whopper-series_OSU

January 19, 2018

2017 The Ohio State University Field Trial Results

Check out the 2017 field trial results for The Ohio State University/Chadwick Arboretum in Columbus, OH.

Read More
Sedeveria-Lilac-Mist-feature

January 19, 2018

Hot-Selling Succulents Remain Hip, With No End in Sight

Succulents continue to fascinate people of all ages and gardening abilities. Perhaps that’s because they still have the right stuff to attract attention.

Read More
Heuchera-Northern-Exposure-Black-Terra-Nova-Nurseries

January 18, 2018

Terra Nova Adds Two New Heuchera to its Northern Exposu…

Terra Nova Nurseries has created plant profile pages specific to these new varieties so growers can learn about their growing habits and plant characteristics.

Read More
2017 North Carolina University Field Trials

January 17, 2018

2017 North Carolina State University Field Trial Result…

Check out the 2017 field trial results for North Carolina State University/JC Raulston Arboretum in Raleigh, NC.

Read More