Dutch Horticultural Developments

Dutch Horticultural Developments

The Ministry of Agriculture, Nature and Food Quality of The Netherlands brought horticulture magazine editors from around the world together in October to showcase the latest innovations, systems and technologies Dutch growers currently employ. Editors visited Horti Fair, the FloraHolland Trade Fair and the Dutch Flower Auction, among other places throughout The Netherlands. We present the highlights here, and you’ll find more Dutch horticultural developments at GreenhouseGrower.com/OnLocation/International.

Horti Fair’s Top Product

Labor is a killer, right? It might even be the biggest issue your greenhouse operation deals with. But if you’re a Phalaenopsis orchid grower and you didn’t attend Horti Fair, you’re likely unaware of Hortiquip, a Dutch company that recently designed a labor-saving machine for you.

Hortiquip’s new machine is a staking machine, and it uses laser technology to position stakes to support plants, including the automatic attachment of clips. It works something like this: Imagine you’ve potted your orchids with a growing media. Perhaps you prefer a media like bark that’s thick, jagged and unwilling to take stakes from greenhouse workers on a line without a fight. The staking machine simplifies the process, moving potted orchids along a conveyor line to a point where pots are rotated 360 degrees. A computer takes a laser scan of the pot and determines the best location for stakes. The technology is so advanced that the machine can pinpoint the best staking location even if less than an inch of pot space is available for stakes.

Hortiquip’s Remco Hmmerlaan says he’s conducted research that indicates growers will save an impressive 60 to 70 percent on labor. The jury choosing awards for the Horti Fair Innovation Awards was also impressed with the staking machine, awarding Hortiquip the Horti Fair Innovation Award in the Horti Tech category for 2009.

Just think of the time, energy and effort wasted inserting stakes into Phalaenopsis orchid pots. It’s a simple task, yes, but a time-staking one. And greenhouse workers are unlikely to stake all pots equally because the bark or stone media growers use presents different challenges from pot to pot.

The machine solves those issues, ensuring stakes are placed firmly and squarely into pots. The only job left for workers is clipping stakes to orchid stems. And it’s a task one greenhouse worker can handle on his or her own.

Digitizing The Flower Auction

Horti Fair isn’t the only trade show in which European growers exhibit and attend in mass these days. The FloraHolland Trade Fair in nearby Aalsmeer took place during the same October days as Horti Fair. The FloraHolland Trade Fair is increasingly becoming popular with growers, as seen by its rising exhibitor count. Horti Fair’s exhibitor count, meanwhile, is on the decline. One Horti Fair exhibitor mentioned the number of exhibit halls being used was down from 11 in 2008 to seven in 2009.

In addition to visiting the FloraHolland Trade Fair in Aalsmeer, editors got a taste of the Dutch Flower Auction. The auction hasn’t entirely changed over the years. Thousands of growers still deliver product daily to the auction between 4 p.m. the day before and 4 a.m. the day of the auction. Product is then stored in massive warehouses where buyers are free to view product before making bids later that morning. Once product is purchased, it’s driven to individual purchaser locations on site before being packed and shipped away to its destination.

Editors visited the auction on a Thursday morning and viewed two auction rooms: One was nearly full of buyers and a second contained only a few people. Buyers in that second auction room now buy based on photographs rather than having live product carted into the room each day. Buyers are extremely familiar with the product they’re purchasing, and they have great trust in the growers, so there’s no reason to check the quality of the product they’re buying early each morning in the warehouses or auction rooms.

More buyers are also bidding online. In fact, nearly 60 percent of all product today is auctioned off the Internet. An even more astounding 85 percent of product is exported from The Netherlands by midnight the day it’s auctioned.

Supply Chain Changes

The auction doesn’t include every Dutch grower, though. Herman de Boon, chairman of the Dutch Wholesale and International Trade Federation and the Dutch Flower Wholesale Association, discussed recent changes The Netherlands has experienced in its supply chain.

“Some growers have gone their own way,” de Boon says, meaning away from the flower auction system. “Now, they are completely dependent on the traders with whom they work.”

The auction system, de Boon says, is successful only if all growers participate. If growers decide to go around the auction system, then all growers are less competitive. And the more growers go their own way, the less competitive growers will get.

Still, the fact growers can participate in the auction system from the comfort of their homes or offices is attractive to those who currently participate and to those who may be leaning elsewhere in the future.

“It’s clear we have digitalized the auction clock, which means it’s possible everywhere in the world to buy directly on the Dutch auction system,” de Boon says. “If you combine this with our import/export orientation, you have a nice place where everyone can find everything they want in the flower business.”

Vegetables, in some cases, are a different Dutch story. Before meeting de Boon, editors visited The Greenery, a major cooperative of 1,250 fruit and vegetable growers. The Greenery, de Boon says, has hurt the flower auction and competition because growers are becoming wholesalers, wholesalers are becoming growers and some breeders are even going around the whole supply chain to reach the retailer directly.

“Retailers put a lot of pressure on the whole chain to get vegetables to them directly and not with the auction,” de Boon says.

Leave a Reply

More From Varieties...
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials at Danziger

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More
Latest Stories
Anna Chernyavsky

January 20, 2017

New Director of Sales for Bedding Plants and Perennials…

Anna Chernyavsky, who joined Danziger in August 2016, will be in charge of the U.S. and United Kingdom markets.

Read More
Hydrangea ‘Endless Summer BloomStruck’ (Bailey Nurseries)

January 19, 2017

Bailey Nurseries Hosting Spring Previews in February

The previews, which provide education, new variety information, and retail support programs, will take place in Illinois, Minnesota, and Boston.

Read More
Selecta Sponsor bed at Raker trial gardens

January 18, 2017

2016 C. Raker & Sons Field Trials Results

Check out the 2016 field trials results for C. Raker & Sons in Litchfield, MI.

Read More
Joe Cimino, Sakata Seed America

January 17, 2017

Sakata Seed Names New Senior Sales Manager for Ornament…

Joe Cimino comes to Sakata with past experience at Sun Gro and Florexpo.

Read More
JinPin Flower Seedling Company partners

January 17, 2017

Ernst Benary Partners With Chinese Young Plant Grower o…

The partnership creates a new company called Jinpin Flower Seedling Company, which will focus on providing young plants to the rapidly growing Chinese bedding plant market.

Read More
Dipladenia Sundenia

January 11, 2017

New Tropical and Foliage Plants That Offer Hidden Benef…

Tropical and foliage plants can offer extra paybacks to your customers in terms of health-promoting benefits such as filtering the air, reducing stress, and absorbing noise. Consider these new varieties, hitting the retail market in 2017, for your product mix.

Read More
craspedia-golf-beauty-danziger-feature

January 9, 2017

Growing Tips for Craspedia ‘Golf Beauty’

Laura Robles of Mast Young Plants offers advice on ‘Golf Beauty,’ a novelty plant with can’t-miss yellow flower heads and silver foliage that blooms throughout the summer.

Read More
Bride with wedding orchids.

January 7, 2017

How to Stand Out in the Orchid Market

With the popularity of the Phalaenopsis orchid growing and its saturation in the market, orchid growers are hunting for new ways to stand out from their competitors.

Read More
California Coast

January 3, 2017

Expect Big Changes for California Spring Trials 2017

California Spring Trials 2017 will be here before you know it. Find out what you can look forward to and get a head start on planning and registering for your trip.

Read More
westerlay-orchids-feature

January 1, 2017

How Westerlay Orchids Solved Its Bacteria Problem

Water-borne bacteria was causing havoc with Westerlay Orchids’ production, so the company took preventative action to ensure the health of its plants.

Read More
nepeta-purple-wave-with-roses

December 30, 2016

Allan Armitage: Plants That Can Bring Success in the Ne…

Are you wondering which plants to grow? Here are some perennials, annuals, and herbs that are gaining popularity.

Read More
Honeybelle combo

December 27, 2016

19 New Combos for Containers Big and Small

Check out 19 combos and mixes new for the retail marketplace in 2017 that offer something for every container type.

Read More
sun-parasol-original-crimson-web

December 20, 2016

Suntory Launches Unrooted Cuttings Program for Sun Para…

While the domestically produced rooting program for the Sun Parasol will continue, growers who would like to purchase unrooted cuttings will have the opportunity for the Sun Parasol Original varieties and Garden Crimson.

Read More
santos flare

December 20, 2016

Ball Horticultural Expands Potted Plant Offerings With …

Ex-Plant, which specializes in potted plants, will become a part of Ball’s PanAmerican Seed division.

Read More

December 16, 2016

Please Take Greenhouse Grower’s 2016 Poinsettia S…

Are plant sales up or down compared to last year? How did Black Friday set the tone for this season? What varieties and sizes were your best sellers? Did you try anything new this year to appeal to younger consumer demographics? We tackle all of these questions and more to help you understand the trends in Greenhouse Grower's 2016 Poinsettia Survey.

Read More

December 13, 2016

Dümmen Orange Shares Trends And Season-Extending Tips A…

As a purveyor of a wide collection of poinsettia and potted plant genetics, Dümmen Orange offered attendees a look at current trends – and a glimpse into the future – at its annual event in Columbus, OH.

Read More
Lollipop Flaming Hot Melon combo

December 13, 2016

21 New Combos For Spring To Fall Color In 2017

With the flood of new varieties and flower colors coming on the market, there is no end to the combinations and mixes available for hanging baskets and containers.

Read More
all-america-selections-new-website-home-page

December 3, 2016

New Mobile Responsive Website From All-America Selectio…

All-America Selections has launched a newly redesigned and revamped mobile-responsive website that includes a more attractive design, enhanced search tools, and easier and simpler navigation.

Read More