Ecke Ranch Restructures Pricing

For the first time, Ecke will publish grower list pricing for all unrooted, callused and prefinished products for both Ecke Geraniums and The Flower Fields. Changes will be effective for shipments beginning late this year.

“In recent times, grower pricing has become muddied,” says Tom Hennessey, national sales director. “Often, it was not clear what the final price to a grower might be for a given product.”

The published grower list price will be a “landed” cost, including cutting, intellectual property fee and freight for all unrooted and callused cuttings. Cutting and intellectual property fee will be bundled for all prefinished products.

In addition, all remaining non-published rooted products will have bundled price points that include the cutting and intellectual property fee. For tiered quoted and volume discount customers, Ecke will be presenting the “landed” and bundled price models in this category as well, providing for cost estimation efficiency while maintaining competitive pricing for higher volume customers.

“This pricing change will make it easier for growers to understand their total ‘all-in’ price from Ecke, making buying decisions easier” Hennessey says. “There is too much confusion regarding price in the marketplace in general. With this change, it will be easier to use, understand and compare Ecke pricing so the most informed buying decisions are made.

“With this new system, the fees are bundled together. We are keeping our very competitive program for quoted and volume discounts in place, but we will be bundling the cost components together into a single price point.”

Order forms, catalogs and program guides will be available for all products at www.Ecke.com starting April 1, 2009. Tags will continue to be optional, and not a part of the bundling noted above.

Leave a Reply

More From Varieties...
Combo-at-Youngs-Plant-Farm

December 12, 2017

How to Produce Stunning Combination Containers

It’s easy to produce your own attention-grabbing combos, if you follow this advice from a master combination designer.

Read More
SunStanding-New-Guinea-Impatiens-Dummen-Orange-feature

December 7, 2017

Growing Tips From a Pro for SunStanding New Guinea Impatiens

SunStanding New Guinea impatiens hybrids spruce up the landscape with vibrant blooms that explode with color in both sun and shade areas, and they hold up well in heat and humidity.

Read More
Japan-Airlines-princettia

December 7, 2017

Suntory Pairs Princettia with Several Breast Cancer Awareness Promotions

Suntory Flowers is partnering with several major brands to support breast cancer awareness and fundraising, using its bright-pink Princettia euphorbias as the ideal plant for Pink Ribbon promotions.

Read More
Latest Stories
Combo-at-Youngs-Plant-Farm

December 12, 2017

How to Produce Stunning Combination Containers

It’s easy to produce your own attention-grabbing combos, if you follow this advice from a master combination designer.

Read More
SunStanding-New-Guinea-Impatiens-Dummen-Orange-feature

December 7, 2017

Growing Tips From a Pro for SunStanding New Guinea Impa…

SunStanding New Guinea impatiens hybrids spruce up the landscape with vibrant blooms that explode with color in both sun and shade areas, and they hold up well in heat and humidity.

Read More
Japan-Airlines-princettia

December 7, 2017

Suntory Pairs Princettia with Several Breast Cancer Awa…

Suntory Flowers is partnering with several major brands to support breast cancer awareness and fundraising, using its bright-pink Princettia euphorbias as the ideal plant for Pink Ribbon promotions.

Read More
Brandon-Coker-and-John-Ruter-University-of-Georgia

December 3, 2017

Great Plants for 2018 That Stand Up to Heat and Humidit…

In his latest column, Allan Armitage credits trial managers at the University of Georgia, who have come up with an extensive list of plants that continually outperform others throughout the season.

Read More
Veronicastrum

December 1, 2017

Kelly Norris On How You Can Sell a New Landscape, With …

In his latest column, Kelly Norris says programs like Plant Select deliberately set out to change the market demand for a different palette of plants. Their success should serve as an example for how to authentically connect the gardening experience of a particular region with the supply chain.

Read More
MSU-Annual-Trial-Garden

November 29, 2017

2017 Michigan State University Field Trials Results

Check out the 2017 field trial results for Michigan State University in East Lansing, MI.

Read More
MOBOT-Trial-Gardens

November 27, 2017

2017 Missouri Botanical Garden Field Trial Results

Check out the 2017 field trial results for the Missouri Botanical Garden in St. Louis, MO.

Read More
ISU-Trial-Beds

November 26, 2017

2017 Iowa State University/Reiman Gardens Field Trials …

Check out the 2017 field trials results for Iowa State University/Reiman Gardens in Ames, IA.

Read More
Lucas Greenhouses 2017 Container Trials

November 25, 2017

2017 Lucas Greenhouses Field Trials Results

Check out the 2017 field trial results from Lucas Greenhouses in Monroeville, NJ.

Read More
Upper-garden_Mast-Young

November 24, 2017

2017 Mast Young Plants Field Trials Results

Check out the 2017 field trial results from Mast Young Plants in Grand Rapids, MI.

Read More
Pentas-Graffitti-Lipstick

November 23, 2017

2017 Dallas Arboretum Field Trials Results

Check out the 2017 field trials results for Dallas Arboretum in Dallas, TX.

Read More
Pentas-Lucky-Star-Red

November 22, 2017

2017 Louisiana State University Field Trials Results

Check out the 2017 field trials results Louisiana State University in Hammond, LA.

Read More
Echeveria-First-Lady

November 21, 2017

2017 D.S. Cole Growers Field Trial Results

Check out the 2017 field trial results for D.S. Cole Growers in Loudon, NH.

Read More
Millet-Copper-Prince

November 20, 2017

2017 Colorado State University Field Trial Results

Check out the 2017 field trial results for Colorado State University in Fort Collins, CO.

Read More
Achillea-Ritzy-Ruby

November 19, 2017

2017 Green Leaf Plants Field Trials Results

Check out the 2017 field trials results for Green Leaf Plants in Lancaster, PA.

Read More
Ball-Bed-with-Midnight-Snack-tomato_Cornell

November 18, 2017

2017 Cornell University Field Trials Results

Check out the 2017 field trials results for Cornell University in Ithaca, NY.

Read More
Pepper Cayenne ‘Red Ember’ (Johnny’s Selected Seeds)

November 17, 2017

Presenting All-America Selections’ Latest Round of Awar…

All-America Selections has announced the latest round of its award-winning varieties, each of which was trialed throughout North America by professional, independent, volunteer judges.

Read More
Eason-New-Calibrachoa-Hi-Graft

November 14, 2017

Eason Horticultural Resources Introduces New Decorative…

Created by Hishtil Nursery in Israel, the new decorative forms of calibrachoa feature an 8- to 12-inch stem and come in four colors of calibrachoa blooms on top.

Read More