EuroAmerican Propagators has hired Chris Berg as its director of marketing.
Berg comes to EuroAmerican from McGregor Plant Sales, where he served as business development and marketing manager. His primary responsibilities were in the Florexpo and PAC programs. Before McGregor Plant Sales, Berg held a marketing role with Ball Horticultural Company.
“Berg’s sales and marketing experience, international background with breeders and growers, impressive track record with McGregor Plant Sales and his enthusiasm for marketing new varieties and programs will serve him well here,” says John Rader, COO of EuroAmerican Propagators.
In addition to marketing for EuroAmerican Propagators proprietary initiatives, he will also be launching the EuroAmerican Marketing Services Department, which will offer a full-scale marketing agency for the horticulture industry.
“Our industry has consistently recognized EuroAmerican as having unsurpassed marketing with a broad array of resources that many of our customers and other members in our industry could benefit from,” Rader says.
For more information on EuroAmerican, visit PWeuro.com.