Festive Fashions With ‘Diamond Frost’

Donahue’s Greenhouses in Faribault, Minn., had fun promoting euphorbia ‘Diamond Frost’ during its fall and winter holiday events by dressing up Stella the mannequin in three different outfits.

“The holiday look for Stella was fun and lively,” says Kathy Donahue Nass. “Late in the summer we designed a skirt of ‘Diamond Frost,’ hoping it would become her holiday skirt. On Oct. 28, we held a fundraiser for our catholic high school and found Stella dressed in an ’80’s cheerleeding costume for the event. She received many compliments on this look. On Nov. 15 for our holiday open house, we needed to find an outfit that went with Stella’s classic personality. At an antique shop we found this classic outfit direct from Caesar’s Palace. Again, she was a stopper as you walked through our doors! And for her final look of the season Stella donned a beautiful red velvet top. She appeared ready to step out to any holiday party!”

Donahue’s purchased Stella on e-Bay last spring as part of its entry into Proven Winners’ retail display competition. Last spring and summer, Stella wore a ‘Supertunia Vista Bubblegum’ skirt with a lysimachia bikini top. Donahues did win a $1000 prize in the competition, which is also promoted by our sister magazine, Today’s Garden Center. Donahue’s divided the cash prize between two local charities, Hospice House and Ruth’s House, a local shelter for women.

While Donahue’s is best known for producing clematises, it’s large garden center is open mid-April through June and mid-November though Dec. 23. Stella was a big hit with customers all year. “There were so many laughs. People would take pictures of her with their cell phones,” Nass says. “Elder gentleman would stand next to her.”

This is a simple idea to generate more excitement at retail. We saw glimpses of this concept at past Fashion In Bloom events.
Have any retail ideas you’d like to share? Email Greenhouse Grower’s Editor Delilah Onofrey at donofrey@meistermedia.com.

Leave a Reply

More From Varieties...

February 11, 2016

Succulents: A Mainstay Of The Green Revolution

Succulents offer many options for growers to provide waterwise, low-maintenance plants that work well for green infrastructure and other environmentally focused projects.

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More
Dr Allan Armitage

February 8, 2016

Why Succulents Have Become The Hippest Plants On The Market

Allan Armitage says succulents used to be relegated to the far end of the display bench, but their adaptability, decorative value, and low maintenance requirements have now made them a staple.

Read More
Latest Stories

February 11, 2016

Succulents: A Mainstay Of The Green Revolution

Succulents offer many options for growers to provide waterwise, low-maintenance plants that work well for green infrastructure and other environmentally focused projects.

Read More

February 10, 2016

Poinsettia Production On The Decline

Poinsettia production is on the decline in several of the top 15 poinsettia-producing states.

Read More
Dr Allan Armitage

February 8, 2016

Why Succulents Have Become The Hippest Plants On The Ma…

Allan Armitage says succulents used to be relegated to the far end of the display bench, but their adaptability, decorative value, and low maintenance requirements have now made them a staple.

Read More

February 4, 2016

Poinsettia Growers Discuss Their Recent Trials And Triu…

Growers from Pennsylvania, Illinois, and North Carolina describer their experiences trialing everyone’s favorite holiday season flora.

Read More
Rhododendron ‘Dandy Man’ (Proven Winners ColorChoice Shrubs)

February 2, 2016

Spring Meadow Nursery Partnering With Proven Winners Eu…

The expansion creates a cohesive brand for what is now a global market, immediately introducing more than 24 shrubs to the European market, with the potential for 125 or more in the future.

Read More

February 1, 2016

12 New Poinsettias For Holiday Growing

Poinsettias are still a consumer favorite during the holidays for home décor and gift giving. For greenhouse growers looking to get a jumpstart on purchasing young plants for the 2016 poinsettia growing season, there is no shortage of great varieties to choose from. Here are 12 new varieties to keep in mind for holiday product offerings.

Read More

January 27, 2016

Costa Farms’ Season Premier Provides Sneak Peek A…

Costa Farms presented the 2016 Season Premier at its 2-acre Trial Gardens in Miami, FL, in the third week of January. The event showcases varieties from breeders of all sizes to growers and major retail buyers, providing a look at what genetics are coming to the market and how they’ll perform in retail settings and in the landscape, when consumers bring them home. The mild winter climate in South Florida allows Costa Farms’ Research and Development Department to simulate the spring growing conditions of various regions in the country. Because each group of visitors to Costa Farms’ Trial Gardens wants to see what the new plants look like in the environments that matter to them, Season Premier offers several areas within the Trial Gardens that highlight different ways to look at the wealth of new varieties. The New Product Showcase offers a way for retailers to see how plants will […]

Read More

January 26, 2016

Beekenkamp And Danziger Partner To Distribute Poinsetti…

Danziger is continuing to expand its portfolio of products to the U.S. market with the addition of poinsettia cuttings of Beekenkamp’s varieties.

Read More

January 24, 2016

Positive Consumer Experiences Help Advance The Orchid C…

HGTV HOME Plant Collection plans to expand its Fresh Style product line through a partnership with Green Circle Growers (Oberlin, Ohio), which will supply decorative orchids, tropical plants, and indoor garden combinations. Greenhouse Grower asked Maxwell Sherer about Green Circle's orchid program, the latest trends he’s seeing, and where he thinks orchid growing is headed in the future.

Read More
Sansevieria in Corner of home

January 21, 2016

Tropical And Indoor Foliage Plants Emerge As A Lifestyl…

Consumers are incorporating houseplants into their everyday lives, which is driving the trends toward smaller-size plants and unique products that appeal to a younger demographic.

Read More
Pollinator-Conference-NC State

January 20, 2016

How To Promote Pollinator-Friendly Plants This Spring

Following last year’s launch of the National Pollinator Garden Network, groups like the National Garden Bureau and others remind growers that offering pollinator-friendly plants is a great way to keep up with consumer demand.

Read More
Caladium Painted Frog Series (Plants Nouveau)

January 17, 2016

16 New Foliage Plants To Round Out The Garden

Every garden needs a good mix of flowering and foliage plants for an attention-grabbing show of thrillers, fillers, and spillers. These new foliage varieties will not only act as a lush backdrop for colorful blooms, they can also stand on their own with their noteworthy textures and colors.

Read More
California Coast

January 13, 2016

Mark Your Calendars For The 2016 California Spring Tri…

It’s time to think about registering for the 2016 California Spring Trials. You won’t want to miss any stops along the way, so use this quick reference to help with planning for your trip.

Read More
David Roberts Bailey Nuseries Feature Image

January 12, 2016

Bailey Nurseries’ David Roberts Says New, Novel Varieti…

Roberts was recently hired by Bailey Nurseries to be the General Manager and Breeder for Plant Introductions, Inc., which Bailey acquired last year.

Read More
Kelly Norris - feature

January 11, 2016

Kelly Norris: Questioning The Purpose Of New Plants

Norris asks if the time has come to rethink new plant introductions, or how we market them to consumers.

Read More
Weeks Roses Miss Congeniality

January 11, 2016

Weeks Roses Introduces New Lineup Of Roses For 2016

Weeks breeds and grows a wide range of rose bushes, all of which are field tested for many factors.

Read More
CAST2015_Floranova_Vegetalis_Ageratum Cloud Nine Blue

January 8, 2016

Floranova Opening New Chile-Based Research Station, For…

Floranova has announced it is building a new research station in Chile that will open in mid-2016. As a result, the company will not participate in the 2016 California Spring Trials, but says it will be back in 2017.

Read More
Streptocarpus 'Yellow Blue Eye' (Green Fuse Botanicals)

January 5, 2016

15 Flowering Foliage And Tropical Plants For The Home A…

Tropical and foliage plants are the ultimate lifestyle plants because they enrich the environment and provide mood-boosting benefits. Take into account some of these new introductions for a crop mix that helps your customers realize the true benefits of plants.

Read More
[gravityform id="35" title="false" description="false"]