Fides Flower Festival Adds A Fun Twist

By Greenhouse Grower staff|June 23, 2009

The Fides Flower Festival had an added twist this year with a fun campaign called Three Dazzling Days, which offered Fides customers unique offers, prizes and discounts. One of the prizes awarded was a 7 percent discount on 1 million cuttings.

Fides customers from all over the world had a chance to profit from unique offers and product discounts during their visit. A wheel of fortune spun six times a day to surprise customers with prizes, such as full exclusivity to a new cut flower or pot plant variety for an entire year or an all-inclusive trip to the country where cuttings are produced.

Fides introduced its vigorous geranium series Master Idols at the flower trials. Geraniums have an excellent branching habit, meaning one plant will easily fill out a larger pot size.

New colors in the Margarita osteospermum series were judged, and the Fortunia petunia serried introduced new Picotee colors.