First The Seed, Now A Foundation

First The Seed, Now A Foundation

The American Seed Trade Association (ASTA), celebrating its 125th anniversary this year, formed First the Seed Foundation at its annual convention this summer to keep the industry informed about seed and its promise for the future. Bud Hughes of Verdant Partners will serve as the foundation’s president of the board.

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“The mission of the First the Seed Foundation is to conduct education, outreach and communication on the value of crops and food produced from seed,” says President and CEO Andy LaVigne. “We, as the seed industry, have a great story to tell about our contributions to American agriculture, and ultimately, to the lives of people around the world. The foundation will provide a platform to educate today’s world and tomorrow’s work force about the importance of the seed industry.”

The top priority of the foundation is to educate young people about seed. First the Seed Foundation will begin educating with outreach to elementary schools through multimedia and Web-based curriculum. The foundation also plans to develop an introductory video on the seed industry’s role in United States agriculture and distribute informational kits to students.

For more information on ASTA, click here.

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