Fischer Becomes Syngenta Flowers

Syngenta has renamed its breeding and brokerage divisions to reflect their new roles.

The full-service brokerage division, S&G Flowers, will be renamed Syngenta Horticultural Services. Its focus will be services and supply efficiency for growers.

Fischer USA is taking on all brand and supply chain management for Syngenta in seed and vegetative product lines. Its new name is Syngenta Flowers.

Current seasonal activities between S&G Flowers, Fischer USA and their respective customers will remain unchanged through March 29, 2008. The official change will go into effect during the California Pack Trials. But the new names become effective Jan. 1.

During Pack Trials, vegetative lines will be showcased at Goldsmith Seeds and seed lines will be shown at the former S&G Flowers facility, both in Gilroy. Vegetative perennials will be shown at both.

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