Floranova Adds New Colors To The Bossa Nova Series

Floranova received some excellent feedback from the market about its Bossa Nova Begonia boliviensis series after introducing the first six colors in 2014. That recognition included receiving Greenhouse Grower’s Medal Of Excellence Editor’s Choice Award during Evening Of Excellence at Cultivate’14.

At California Spring Trials, Floranova introduced six new colors for the Bossa Nova series that it will add for 2016, and whereas the original six were bright and vibrant colors, the new ones are softer, including a new white variety. All have the same large flowers and a vigorous, trailing habit, and are available in multi-pelleted seed.



Other notable varieties at Floranova include its new ‘North Face’ alyssum, a tetraploid variety that is seed-raised and is positioned to compete with vegetatively propagated lobularia, but with less expense on inputs.

New red varieties round out the large-flowered Espresso petunia series. Floranova also has a Cloud Nine ageratum series that’s earlier than competitors.

On the vegetable side, sister company Vegetalis didn’t have any new varieties, but it is working harder on marketing its plants. The HGTV HOME Garden Collection picked up a significant number of Vegetalis genetics for its Patio Veggies & Herbs Collection. Additionally, Vegetalis is working with John Henry to create new tags with QR codes, promoting Patio Edibles, veggie and herb six-packs and tray presentations to allow growers to give consumers a well-rounded offering of edibles.

Topics: , ,

Leave a Reply

More From Varieties...

March 20, 2018

California Spring Trials 2018 Central Region Preview: Ball Horticultural, Dümmen Orange, PlantHaven, Suntory Flowers

Check out this California Spring Trials 2018 Central Region preview of new varieties from Ball Horticultural Co., Dümmen Orange, PlantHaven International, and Suntory Flowers.

Read More

March 20, 2018

Survey Says: Poinsettia Prices, Sales, and Production Increased in 2017

Traditional reds were still bestsellers, but interest continues to grow in white and novelty varieties. Greenhouse Grower’s annual survey provides an in-depth look at the holiday season.

Read More
Green Fuse Lupine Staircase Pink

March 19, 2018

Green Fuse Botanicals Expanding Distribution Network

The company’s expanded product line has created an opportunity to broaden its reach to the grower community through a wider range of brokers.

Read More