Four Star Rolls Out New Programs
Tasty Treats, the Streamliner and landscape initiatives are just a few of the highlights from Four Star Greenhouse’s two-week open house.
Tasty Treats is a new program for both retailers and growers spanning 28 varieties of vegetables and 11 herbs. Retailers who commit to 74 trays will receive a display cart with point-of-purchase materials that Four Star will pick up at the end of the season. In addition to 4-inch pots, finished combination plantings are available in fun themes–spaghetti, salsa, salad, barbecue and taco. Herb combos include chef’s delight, griller’s delight and seafood delight.
For grower customers at the bronze and silver key levels, plugs will ship in a 288 tray and sold as a 252 tray with 252 varieties, tags and pots. Gold key growers have the option of purchasing the tags and containers only after submitting a confirmation of seed order containing the varieties of tags requested. Tags and containers ship with Proven Winners and Proven Selections plant orders at no additional charge. Bench tape, signage and combination tags are available, too.
This spring also marked the debut of Four Star’s multi-cutting liner called the Streamliner. Several varieties are rooted together. Response has been strong, with one grower customer ordering 230,000. Demand was greater than expected and the company plans to produce more on speculation next year.
Beyond growers and retailers, Four Star has been cultivating relationships in the landscape trade and has hired Polly Bailey-Rule, a certified landscape professional, as landscape account manager. Last year and this year, Four Star published a Proven Winners Proven Landscapes guide that helps landscapers select varieties by color, height and texture. It also has a handy plant spacing chart.
Four Star also is selecting premium properties to showcase landscaping with Proven Winners varieties. The company has adopted the historic Hotel Iroquois on Mackinac Island in Michigan and is working closely with the landscape designer, Jack Barnwell.
The open house wrapped up Saturday with 300 consumers attending. This is a great opportunity for Four Star to seek input. It’s always interesting to see which plants and combinations consumers like the best compared to those chosen by growers, retailers and allied industry members. The open house has been a great opportunity for Four Star to engage its most captive audiences and loyal customers. One day was designated as a day for garden and trade media to attend, too.